Curriculum Overview
The Business Administration program at Anjaneya University Raipur is structured over eight semesters, with a carefully designed sequence that builds upon foundational knowledge and gradually introduces advanced concepts. The curriculum balances theoretical rigor with practical application, ensuring students are well-prepared for both academic and professional success.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Fundamentals | 3-0-0-3 | - |
| 1 | BBA102 | Introduction to Management | 3-0-0-3 | - |
| 1 | BBA103 | Economics Principles | 3-0-0-3 | - |
| 1 | BBA104 | Quantitative Methods | 3-0-0-3 | - |
| 1 | BBA105 | Communication Skills | 2-0-0-2 | - |
| 1 | BBA106 | Science Elective I | 3-0-0-3 | - |
| 2 | BBA201 | Organizational Behavior | 3-0-0-3 | BBA101 |
| 2 | BBA202 | Financial Accounting | 3-0-0-3 | - |
| 2 | BBA203 | Marketing Management | 3-0-0-3 | - |
| 2 | BBA204 | Operations Research | 3-0-0-3 | BBA104 |
| 2 | BBA205 | Strategic Thinking | 3-0-0-3 | - |
| 2 | BBA206 | Science Elective II | 3-0-0-3 | - |
| 3 | BBA301 | International Business | 3-0-0-3 | BBA203 |
| 3 | BBA302 | E-commerce Strategy | 3-0-0-3 | BBA203 |
| 3 | BBA303 | Corporate Governance | 3-0-0-3 | BBA201 |
| 3 | BBA304 | Data Analytics for Business | 3-0-0-3 | BBA104 |
| 3 | BBA305 | Business Ethics | 2-0-0-2 | - |
| 3 | BBA306 | Departmental Elective I | 3-0-0-3 | - |
| 4 | BBA401 | Financial Markets and Institutions | 3-0-0-3 | BBA202 |
| 4 | BBA402 | Brand Strategy | 3-0-0-3 | BBA203 |
| 4 | BBA403 | Talent Acquisition and Retention | 3-0-0-3 | BBA201 |
| 4 | BBA404 | Supply Chain Management | 3-0-0-3 | BBA204 |
| 4 | BBA405 | Sustainable Business Practices | 3-0-0-3 | - |
| 4 | BBA406 | Departmental Elective II | 3-0-0-3 | - |
| 5 | BBA501 | Investment Banking | 3-0-0-3 | BBA401 |
| 5 | BBA502 | Digital Marketing | 3-0-0-3 | BBA203 |
| 5 | BBA503 | HR Transformation | 3-0-0-3 | BBA403 |
| 5 | BBA504 | Logistics and Distribution | 3-0-0-3 | BBA404 |
| 5 | BBA505 | Global Strategy | 3-0-0-3 | BBA301 |
| 5 | BBA506 | Departmental Elective III | 3-0-0-3 | - |
| 6 | BBA601 | Business Intelligence | 3-0-0-3 | BBA404 |
| 6 | BBA602 | Corporate Social Responsibility | 3-0-0-3 | - |
| 6 | BBA603 | Innovation Management | 3-0-0-3 | - |
| 6 | BBA604 | Risk Assessment and Mitigation | 3-0-0-3 | - |
| 6 | BBA605 | Advanced Financial Modeling | 3-0-0-3 | BBA401 |
| 6 | BBA606 | Departmental Elective IV | 3-0-0-3 | - |
| 7 | BBA701 | Capstone Project I | 4-0-0-4 | All previous semesters |
| 7 | BBA702 | Business Analytics Capstone | 3-0-0-3 | BBA404 |
| 7 | BBA703 | Entrepreneurship Lab | 3-0-0-3 | - |
| 7 | BBA704 | Leadership Development | 2-0-0-2 | - |
| 7 | BBA705 | Research Methodology | 3-0-0-3 | - |
| 7 | BBA706 | Departmental Elective V | 3-0-0-3 | - |
| 8 | BBA801 | Capstone Project II | 4-0-0-4 | BBA701 |
| 8 | BBA802 | Industry Internship | 4-0-0-4 | All previous semesters |
| 8 | BBA803 | Final Thesis | 4-0-0-4 | BBA705 |
| 8 | BBA804 | Professional Ethics | 2-0-0-2 | - |
| 8 | BBA805 | Capstone Presentation | 2-0-0-2 | BBA801 |
| 8 | BBA806 | Departmental Elective VI | 3-0-0-3 | - |
Advanced Departmental Elective Courses
Investment Banking: This course delves into the intricacies of capital markets, securities valuation, mergers and acquisitions, and investment strategies. Students explore real-world case studies involving major financial institutions and learn how to structure complex deals.
Digital Marketing: Designed for students interested in modern marketing techniques, this course covers social media advertising, search engine optimization, email marketing automation, and data-driven campaign planning using platforms like Google Ads and Facebook Ads Manager.
Talent Acquisition and Retention: This elective focuses on recruitment strategies, employee engagement initiatives, performance appraisal systems, and retention models used by leading organizations. It includes simulations of hiring processes and analysis of compensation structures.
Supply Chain Management: Students gain insights into logistics coordination, supplier relationship management, inventory control, and demand forecasting methods. The course includes hands-on projects with real supply chain partners from various industries.
Global Strategy: This course examines how multinational corporations develop strategies for entering new markets, managing cross-cultural teams, and adapting products to local preferences while maintaining global brand identity.
Business Intelligence: Students learn how to collect, analyze, and interpret large datasets using tools like Tableau, Power BI, and Python. The course emphasizes the role of business intelligence in decision-making and strategic planning.
Innovation Management: This elective explores innovation frameworks such as design thinking, lean startup methodology, and open innovation models. Students work on ideation sessions and prototype development for real-world problems.
Risk Assessment and Mitigation: Designed to prepare students for roles in corporate risk management, this course covers financial risk, operational risk, cybersecurity threats, and regulatory compliance issues. It includes practical exercises in risk modeling and scenario analysis.
Corporate Social Responsibility: This course analyzes the impact of CSR initiatives on business performance and stakeholder relationships. Students evaluate case studies from global companies and propose CSR strategies tailored to specific industries.
Advanced Financial Modeling: Building upon foundational financial concepts, this course teaches advanced modeling techniques for valuation, cash flow forecasting, and sensitivity analysis. It prepares students for roles in investment banking, equity research, and financial consulting.
Project-Based Learning Philosophy
Our department believes that learning is most effective when it is experiential and context-driven. Project-based learning forms the backbone of our curriculum, encouraging students to apply theoretical knowledge to real-world business challenges.
The mandatory mini-projects are assigned in the third year and typically span 8-10 weeks. These projects require students to work in teams, conduct research, develop proposals, and present findings to faculty advisors and industry mentors. The scope of these projects varies from analyzing market entry strategies for emerging products to designing employee engagement programs for small businesses.
The final-year thesis or capstone project is a significant component of the program. Students choose topics aligned with their interests and career goals under the guidance of faculty members. Projects are often collaborative efforts with industry partners, offering students exposure to actual business operations and problem-solving processes.
Students select projects based on personal interest, academic strength, and industry relevance. Faculty mentors are assigned according to student preferences and expertise areas. The evaluation criteria include project proposal quality, research depth, presentation effectiveness, peer feedback, and final deliverables.