Placement Statistics Overview
The Marketing program at Prayaga Institute of Management Studies has consistently achieved impressive placement outcomes over the past few years. The following data presents detailed statistics for the last five years:
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 850000 | 450000 | 430000 | 92.0% | 120 |
| 2023 | 800000 | 420000 | 400000 | 91.0% | 115 |
| 2022 | 750000 | 390000 | 370000 | 89.0% | 110 |
| 2021 | 700000 | 370000 | 350000 | 87.0% | 105 |
| 2020 | 650000 | 350000 | 330000 | 85.0% | 100 |
Top Recruiting Companies
Over the years, numerous top-tier organizations have recruited Marketing graduates from Prayaga Institute of Management Studies:
- Amazon: Offers roles such as Product Manager, Brand Strategy Analyst, and Digital Marketing Specialist.
- Google: Recruits for positions including Data Analyst, UX Researcher, and Product Marketing Manager.
- Microsoft: Hires for roles like Marketing Consultant, Brand Manager, and Customer Success Strategist.
- Deloitte: Provides opportunities in Strategy Consulting, Marketing Analytics, and Client Engagement.
- IBM: Offers roles such as Digital Marketing Specialist, Brand Strategist, and Market Research Analyst.
- PwC: Recruits for positions like Marketing Consultant, Business Analyst, and Performance Marketing Manager.
- JPMorgan Chase: Seeks candidates for roles in Financial Services Marketing, Client Relations, and Risk Analysis.
- Bain & Company: Offers consulting roles in Marketing Strategy, Brand Development, and Market Expansion.
- Procter & Gamble: Recruits for Product Launch Coordinator, Brand Manager, and Consumer Insights Analyst.
- Unilever: Hires for roles such as Marketing Executive, Digital Strategist, and Category Manager.
- Facebook: Offers positions in Ad Operations, Community Manager, and Product Marketing.
- LinkedIn: Recruits for roles like Marketing Specialist, Content Strategy Lead, and Growth Marketing Analyst.
- Accenture: Provides opportunities in Digital Marketing, Customer Experience, and Brand Strategy.
- McKinsey & Company: Seeks candidates for Management Consulting, Marketing Strategy, and Business Analytics roles.
- KPMG: Offers positions in Marketing Advisory, Risk Assessment, and Client Relations.
Sector-Wise Analysis
The following sectors have been prominent recruiters of Marketing graduates from our program:
IT/Software Sector
This sector dominates the recruitment landscape, with companies like Amazon, Google, Microsoft, and Facebook offering roles that require both technical knowledge and marketing acumen. Typical roles include Product Marketing Manager, Digital Strategy Lead, and Data Analyst.
Core Engineering
Engineering firms often seek graduates for roles in brand management, technical communication, and product development. Companies like IBM and Deloitte provide opportunities for students with a strong foundation in both engineering and marketing principles.
Finance & Consulting
Firms like JPMorgan Chase, McKinsey & Company, and KPMG recruit graduates for roles that combine analytical skills with strategic thinking. These positions often involve market research, risk analysis, and client engagement strategies.
Analytics & Data Science
Graduates from our program are well-suited for roles in analytics firms where they can leverage their understanding of consumer behavior to drive data-driven marketing decisions. Companies like Google, Microsoft, and Accenture offer specialized roles in this domain.
PSUs & Government Bodies
Government agencies and public sector undertakings also provide opportunities for graduates interested in policy development, public relations, and social marketing initiatives. These roles often involve working with non-profit organizations or government programs focused on consumer welfare.
Internship Season
The internship season at Prayaga Institute of Management Studies is a crucial part of the student experience, providing real-world exposure and building professional networks. Internships typically begin in the summer after the third year and last for 3-6 months.
Key Companies and Stipends
Some of the top companies that offer internships include:
- Amazon: Stipend ranges from ₹20,000 to ₹35,000/month
- Google: Stipend ranges from ₹25,000 to ₹40,000/month
- Microsoft: Stipend ranges from ₹20,000 to ₹30,000/month
- Deloitte: Stipend ranges from ₹18,000 to ₹28,000/month
- IBM: Stipend ranges from ₹15,000 to ₹25,000/month
The internship process begins with online applications, followed by shortlists and interviews. Selected students receive formal offer letters outlining their responsibilities, timeline, and compensation details.