Comprehensive Course Structure for Bachelor Of Business Administration Program
The Bachelor of Business Administration program at AGL College Vizianagaram is designed to provide students with a comprehensive and progressive educational experience that builds upon foundational knowledge and skills to develop advanced competencies in business management. The curriculum is structured across 6 semesters, with each semester containing a carefully selected mix of core courses, departmental electives, science electives, and laboratory sessions to ensure a well-rounded and practical education.
| Year | Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|---|
| I | I | BA101 | Business Communication | 3-0-0-3 | None |
| BA102 | Introduction to Management | 3-0-0-3 | None | ||
| BA103 | Business Mathematics | 3-0-0-3 | None | ||
| BA104 | Introduction to Economics | 3-0-0-3 | None | ||
| I | II | BA105 | Business Statistics | 3-0-0-3 | BA103 |
| BA106 | Financial Accounting | 3-0-0-3 | None | ||
| BA107 | Managerial Accounting | 3-0-0-3 | BA106 | ||
| BA108 | Business Law | 3-0-0-3 | None | ||
| II | III | BA201 | Organizational Behavior | 3-0-0-3 | BA102 |
| BA202 | Marketing Management | 3-0-0-3 | BA104 | ||
| BA203 | Operations Management | 3-0-0-3 | BA107 | ||
| BA204 | Human Resource Management | 3-0-0-3 | BA102 | ||
| II | IV | BA205 | Strategic Management | 3-0-0-3 | BA201 |
| BA206 | Financial Management | 3-0-0-3 | BA106 | ||
| BA207 | Business Ethics and Social Responsibility | 3-0-0-3 | None | ||
| BA208 | Research Methodology | 3-0-0-3 | BA105 | ||
| III | V | BA301 | Advanced Financial Management | 3-0-0-3 | BA206 |
| BA302 | Consumer Behavior | 3-0-0-3 | BA202 | ||
| BA303 | Supply Chain Management | 3-0-0-3 | BA203 | ||
| BA304 | Entrepreneurship Development | 3-0-0-3 | None | ||
| III | VI | BA305 | International Business | 3-0-0-3 | BA205 |
| BA306 | Business Analytics | 3-0-0-3 | BA105 | ||
| BA307 | Marketing Research | 3-0-0-3 | BA202 | ||
| BA308 | Capstone Project | 0-0-6-6 | BA205, BA206, BA202, BA203 |
Advanced Departmental Elective Courses
Advanced departmental elective courses in the BBA program at AGL College Vizianagaram are designed to provide students with specialized knowledge and skills in specific areas of business management. These courses are offered in the final two semesters and are tailored to meet the evolving needs of the business world.
Advanced Financial Management
Advanced Financial Management is a core elective course that builds upon the foundational knowledge of financial management. The course delves into complex financial concepts such as capital structure, dividend policy, working capital management, and financial planning. Students learn to analyze financial statements, evaluate investment opportunities, and make strategic financial decisions. The course emphasizes real-world applications through case studies and practical exercises. The learning objectives include understanding the principles of financial management, analyzing financial data, and developing financial strategies for business growth.
The course is led by Dr. Ramesh Reddy, an expert in financial management with extensive industry experience. His research in corporate finance and investment analysis has been recognized by leading financial organizations. Students benefit from his practical insights and industry connections, which provide them with real-world exposure to financial management challenges and solutions.
Consumer Behavior
Consumer Behavior is a critical elective course that explores the psychological, social, and economic factors that influence consumer decision-making processes. The course covers topics such as perception, learning, motivation, attitudes, and cultural influences on consumer behavior. Students learn to conduct consumer research, analyze market trends, and develop marketing strategies based on consumer insights. The course emphasizes the application of behavioral theories to real-world marketing challenges.
Dr. Priya Sharma, a specialist in marketing analytics, leads this course. Her work with multinational corporations has provided her with extensive experience in consumer research and marketing strategy. Students benefit from her expertise in understanding consumer psychology and applying it to practical marketing scenarios.
Supply Chain Management
Supply Chain Management is an advanced elective course that focuses on the coordination and optimization of supply chain processes. The course covers topics such as procurement, inventory management, logistics, and supplier relationship management. Students learn to design and implement supply chain strategies, manage risks, and improve operational efficiency. The course emphasizes the integration of technology and analytics in supply chain management.
Dr. Meera Nair, who specializes in supply chain management, leads this course. Her experience with global logistics companies has provided her with deep insights into supply chain challenges and solutions. Students gain practical knowledge through case studies and real-world projects that simulate actual supply chain scenarios.
Entrepreneurship Development
Entrepreneurship Development is a comprehensive elective course that prepares students to start and manage their own businesses. The course covers topics such as business planning, innovation management, startup finance, and entrepreneurial leadership. Students learn to identify business opportunities, develop business models, and create sustainable ventures. The course emphasizes practical application through business plan development and pitch competitions.
Dr. Vijay Kumar, who focuses on entrepreneurship and innovation, leads this course. His entrepreneurial journey and insights into business creation have made him a sought-after speaker at international conferences. Students benefit from his hands-on experience in launching successful startups and his mentorship in developing entrepreneurial skills.
International Business
International Business is an advanced elective course that provides students with insights into global markets, cross-cultural management, international trade, and global strategy. The course covers topics such as international market entry strategies, cultural differences in business practices, global supply chain management, and international financial management. Students learn to navigate international business environments and develop strategies for global expansion.
Dr. Leela Devi, an expert in international business, leads this course. Her extensive experience in global market expansion and cross-cultural management has been featured in international business publications. Students gain practical knowledge through case studies and real-world projects that simulate international business scenarios.
Business Analytics
Business Analytics is a cutting-edge elective course that emphasizes data analysis, business intelligence, predictive modeling, and decision-making. The course covers topics such as data mining, statistical analysis, predictive modeling, and business intelligence tools. Students learn to use data to drive business decisions and develop analytical frameworks. The course emphasizes hands-on learning through projects and case studies that involve real business data.
Dr. Arun Singh, who specializes in business analytics and data science, leads this course. His research in predictive analytics and business intelligence has been recognized by leading industry associations. Students benefit from his expertise in leveraging data for business insights and his access to industry-standard analytics tools and platforms.
Marketing Research
Marketing Research is an advanced elective course that focuses on the systematic gathering, recording, and analyzing of data related to marketing activities. The course covers topics such as research design, data collection methods, statistical analysis, and report writing. Students learn to conduct market research, analyze consumer behavior, and develop marketing strategies based on research findings. The course emphasizes the application of research methodologies to real-world marketing challenges.
Dr. Priya Sharma, who specializes in marketing analytics, also leads this course. Her expertise in market research and consumer insights provides students with practical knowledge and skills in conducting effective marketing research projects.
Strategic Management
Strategic Management is an advanced elective course that focuses on corporate strategy, competitive analysis, and organizational leadership. The course covers topics such as strategic planning, competitive analysis, organizational design, and change management. Students learn to develop and implement strategic plans, analyze competitive environments, and lead organizations effectively. The course emphasizes the application of strategic frameworks to real-world business challenges.
Dr. Anand Kumar, who specializes in strategic management, leads this course. His research contributions in organizational behavior and strategic planning have been published in leading international journals. Students benefit from his expertise in strategic thinking and his insights into organizational leadership and management.
Human Resource Development
Human Resource Development is an elective course that focuses on employee development, training and development, performance management, and organizational development. The course covers topics such as training design, performance evaluation, talent management, and organizational behavior. Students learn to design and implement HR development programs that enhance employee performance and organizational effectiveness.
Dr. Sunita Patel, an expert in human resource management, leads this course. Her extensive research on employee engagement and organizational development has been cited in numerous academic publications. Students gain practical knowledge through case studies and real-world projects that simulate HR development scenarios.
Business Ethics and Social Responsibility
Business Ethics and Social Responsibility is an elective course that explores the ethical dimensions of business decisions and the role of corporations in society. The course covers topics such as ethical decision-making, corporate governance, social responsibility, and sustainability. Students learn to analyze ethical dilemmas, develop ethical frameworks, and make responsible business decisions. The course emphasizes the integration of ethical considerations into business strategy and operations.
Dr. Anand Kumar, who also teaches strategic management, leads this course. His expertise in ethical leadership and corporate governance provides students with insights into the importance of ethical decision-making in business.
International Marketing
International Marketing is an advanced elective course that focuses on marketing strategies in global markets. The course covers topics such as international market entry strategies, cultural differences in marketing, global branding, and international advertising. Students learn to develop marketing strategies that are effective in diverse cultural contexts and global markets.
Dr. Leela Devi, who specializes in international business, also leads this course. Her experience in global marketing and cross-cultural management provides students with practical insights into international marketing challenges and opportunities.
Financial Markets and Institutions
Financial Markets and Institutions is an elective course that provides students with an understanding of financial markets, financial institutions, and their roles in the economy. The course covers topics such as financial markets, banking, insurance, and investment institutions. Students learn to analyze financial markets, evaluate financial institutions, and understand the regulatory environment.
Dr. Ramesh Reddy, who specializes in financial management, also leads this course. His expertise in financial markets and institutions provides students with insights into the functioning of financial systems and the role of financial institutions in economic development.
Project-Based Learning Philosophy
The Department of Business Administration at AGL College Vizianagaram embraces a robust project-based learning philosophy that emphasizes hands-on experience, real-world application, and collaborative problem-solving. This approach is integrated throughout the curriculum to ensure that students develop practical skills and competencies that are directly transferable to the business world.
Project-based learning is implemented through a structured framework that includes mini-projects in the second and third years, and a comprehensive capstone project in the final year. These projects are designed to simulate real business challenges and provide students with opportunities to apply theoretical knowledge to practical situations.
The mini-projects, which are undertaken in the second and third years, are typically focused on specific business functions such as marketing research, financial analysis, or strategic planning. Students work in teams to identify business problems, gather relevant data, analyze findings, and propose solutions. These projects are supervised by faculty members who provide guidance and mentorship throughout the process.
The final-year capstone project is a comprehensive, industry-sponsored initiative that allows students to integrate their learning and apply it to a complex business problem or opportunity. The capstone project typically involves working with a real organization to address a specific business challenge, providing students with valuable industry exposure and networking opportunities.
Project selection is a collaborative process that involves faculty members, industry partners, and students. Students are encouraged to propose project ideas that align with their interests and career aspirations, while also meeting the academic and industry requirements. Faculty mentors are assigned based on their expertise and the relevance of their research to the project topic.
Evaluation criteria for project-based learning are designed to assess both individual and team performance. Students are evaluated on their ability to identify business problems, gather and analyze data, develop solutions, and communicate findings effectively. The evaluation process includes peer review, faculty assessment, and industry feedback to ensure that students receive comprehensive feedback on their performance.
The project-based learning approach at AGL College Vizianagaram is supported by state-of-the-art laboratory facilities and industry partnerships that provide students with access to real business data, tools, and technologies. This approach ensures that students are not only well-versed in business principles but also capable of applying them in dynamic, real-world scenarios.