Curriculum
The curriculum for the Bachelor of Business Administration program at Ajay Kumar Garg Institute of Management is meticulously designed to provide students with a balanced blend of theoretical knowledge and practical application. This structure ensures that graduates are well-prepared to tackle real-world business challenges while possessing a solid foundation in management principles.
Course Structure Overview
The program spans eight semesters, each building upon previous learning outcomes. Core subjects lay the groundwork for understanding fundamental business concepts, while electives allow students to explore specialized areas of interest. Laboratory sessions and project work reinforce classroom learning through hands-on experiences.
Comprehensive Course Listing
Below is a detailed listing of all courses offered across eight semesters:
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Fundamentals | 3-0-0-3 | None |
| 1 | BBA102 | Business Statistics | 3-0-0-3 | Mathematics I |
| 1 | BBA103 | Financial Accounting | 3-0-0-3 | None |
| 1 | BBA104 | Economics for Business | 3-0-0-3 | None |
| 1 | BBA105 | Organizational Behavior | 3-0-0-3 | None |
| 1 | BBA106 | Introduction to Management | 3-0-0-3 | None |
| 2 | BBA201 | Marketing Principles | 3-0-0-3 | BBA101, BBA104 |
| 2 | BBA202 | Operations Management | 3-0-0-3 | BBA101, BBA102 |
| 2 | BBA203 | Human Resource Management | 3-0-0-3 | BBA101, BBA105 |
| 2 | BBA204 | Business Ethics & CSR | 3-0-0-3 | BBA101 |
| 2 | BBA205 | Strategic Management | 3-0-0-3 | BBA101, BBA201 |
| 3 | BBA301 | Financial Management | 3-0-0-3 | BBA103 |
| 3 | BBA302 | Business Analytics | 3-0-0-3 | BBA102 |
| 3 | BBA303 | Research Methodology | 3-0-0-3 | BBA102, BBA105 |
| 3 | BBA304 | International Business | 3-0-0-3 | BBA101, BBA104 |
| 3 | BBA305 | Entrepreneurship & Innovation | 3-0-0-3 | BBA201, BBA205 |
| 4 | BBA401 | Corporate Governance | 3-0-0-3 | BBA301 |
| 4 | BBA402 | Supply Chain Management | 3-0-0-3 | BBA202, BBA302 |
| 4 | BBA403 | Business Law & Taxation | 3-0-0-3 | BBA101 |
| 4 | BBA404 | Sustainability in Business | 3-0-0-3 | BBA204, BBA304 |
| 4 | BBA405 | Digital Marketing | 3-0-0-3 | BBA201 |
| 5 | BBA501 | Advanced Financial Analysis | 3-0-0-3 | BBA301 |
| 5 | BBA502 | Customer Relationship Management | 3-0-0-3 | BBA201 |
| 5 | BBA503 | Risk Management | 3-0-0-3 | BBA301, BBA401 |
| 5 | BBA504 | Business Strategy | 3-0-0-3 | BBA205, BBA402 |
| 5 | BBA505 | Project Management | 3-0-0-3 | BBA202 |
| 6 | BBA601 | Business Intelligence & Analytics | 3-0-0-3 | BBA302, BBA402 |
| 6 | BBA602 | Human Capital Management | 3-0-0-3 | BBA203, BBA303 |
| 6 | BBA603 | Strategic Branding | 3-0-0-3 | BBA201, BBA502 |
| 6 | BBA604 | Leadership & Team Dynamics | 3-0-0-3 | BBA205 |
| 6 | BBA605 | Global Supply Chain | 3-0-0-3 | BBA402, BBA502 |
| 7 | BBA701 | Capstone Project | 6-0-0-6 | All previous courses |
| 8 | BBA801 | Executive Leadership | 3-0-0-3 | BBA701 |
Advanced Departmental Electives
A range of advanced departmental electives is offered to deepen students' understanding in specialized areas:
- Business Intelligence & Analytics: This course focuses on leveraging data for business insights. Students learn to use tools like Python, R, and SQL to analyze large datasets, create predictive models, and generate actionable reports. The learning objectives include data visualization techniques, machine learning algorithms, and business intelligence dashboards.
- Strategic Branding: Designed for students interested in marketing strategy, this course explores brand positioning, customer perception, and brand equity. It covers topics such as brand identity development, storytelling, and integrated communication strategies to build strong brand loyalty.
- Leadership & Team Dynamics: This course emphasizes interpersonal skills and leadership theories. Students engage in simulations, group projects, and case studies that enhance their ability to lead teams effectively. The curriculum includes emotional intelligence, conflict resolution, and transformational leadership models.
- Global Supply Chain: Focused on international logistics and procurement strategies, this course prepares students for global business environments. Topics include supply chain risk management, supplier relationship management, and sustainable sourcing practices.
- Risk Management: This elective equips students with tools to identify, assess, and mitigate business risks. It covers financial risk assessment, operational risk management, cybersecurity threats, and regulatory compliance. Students learn to develop comprehensive risk mitigation plans for various organizational contexts.
- Advanced Financial Analysis: Designed for aspiring finance professionals, this course delves into complex financial instruments and valuation techniques. It includes corporate finance, investment analysis, portfolio management, and derivative products. Students gain hands-on experience with financial modeling software and real-world case studies.
- Customer Relationship Management: This course explores CRM systems and strategies for building long-term customer relationships. Topics include customer segmentation, retention strategies, feedback mechanisms, and loyalty programs. Students learn to implement CRM solutions using industry-standard platforms like Salesforce.
- Business Strategy: Focused on strategic planning and execution, this course examines competitive dynamics, market entry strategies, and business model innovation. It integrates theory with practical applications through case studies and simulations involving real companies.
- Human Capital Management: This elective covers talent acquisition, performance management, employee development, and organizational culture. Students learn to design HR policies that align with business objectives and foster a positive work environment.
- Sustainability in Business: Addressing environmental and social responsibility, this course explores sustainable business practices, green supply chains, and corporate citizenship. It includes case studies on circular economy models and carbon footprint reduction strategies.
Project-Based Learning Philosophy
The department's philosophy on project-based learning is rooted in experiential education. Projects are designed to mirror real-world business challenges, encouraging students to apply theoretical knowledge to practical scenarios. This approach fosters critical thinking, problem-solving abilities, and teamwork skills essential for professional success.
Mini-Projects Structure
Mini-projects begin in the second year and involve small teams working on specific business problems or research questions under faculty supervision. These projects typically last 2-3 months and culminate in presentations and written reports.
Final-Year Thesis/Capstone Project
The final-year capstone project is a significant component of the program, lasting approximately six months. Students select a topic relevant to their specialization or industry interest, conduct extensive research, and develop innovative solutions or business plans. Faculty mentors guide students through the entire process, from proposal development to final presentation.
Project Selection Process
Students can choose projects based on faculty research interests, industry partnerships, or personal areas of curiosity. The selection process involves submitting proposals, receiving feedback, and obtaining approval from relevant faculty members before beginning the project.