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Scholarships & exams

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+91 88943 57155
Pune, Maharashtra, India

Duration

4 Years

Bachelor of Business Administration

Amity University Patna
Duration
4 Years
Business Administration UG OFFLINE

Duration

4 Years

Bachelor of Business Administration

Amity University Patna
Duration
Apply

Fees

₹2,50,000

Placement

92.0%

Avg Package

₹5,50,000

Highest Package

₹12,00,000

OverviewAdmissionsCurriculumFeesPlacements
4 Years
Business Administration
UG
OFFLINE

Fees

₹2,50,000

Placement

92.0%

Avg Package

₹5,50,000

Highest Package

₹12,00,000

Seats

120

Students

1,200

ApplyCollege

Seats

120

Students

1,200

Curriculum

Comprehensive Course Listing

SemesterCourse CodeFull Course TitleCredits (L-T-P-C)Prerequisites
1BBA-101Introduction to Business Administration3-0-0-3-
1BBA-102Business Communication Skills3-0-0-3-
1BBA-103Principles of Management3-0-0-3-
1BBA-104Introduction to Economics3-0-0-3-
1BBA-105Quantitative Methods in Business3-0-0-3-
2BBA-201Financial Accounting3-0-0-3BBA-101
2BBA-202Marketing Management3-0-0-3BBA-101
2BBA-203Organizational Behavior3-0-0-3BBA-101
2BBA-204Operations Research3-0-0-3BBA-105
2BBA-205Human Resource Management3-0-0-3BBA-101
3BBA-301Strategic Management3-0-0-3BBA-201, BBA-202, BBA-203, BBA-204
3BBA-302International Business3-0-0-3BBA-201, BBA-202
3BBA-303Digital Marketing & E-Commerce3-0-0-3BBA-202
3BBA-304Entrepreneurship & Innovation3-0-0-3BBA-101
3BBA-305Sustainable Business Practices3-0-0-3BBA-201, BBA-203
4BBA-401Financial Markets & Risk Management3-0-0-3BBA-201
4BBA-402Human Resource Development3-0-0-3BBA-205
4BBA-403Operations & Supply Chain Management3-0-0-3BBA-204
4BBA-404Business Analytics3-0-0-3BBA-105
4BBA-405Capstone Project6-0-0-6All previous courses

Advanced Departmental Elective Courses

Strategic Management: This course explores the development and execution of corporate strategies. Students learn how to analyze competitive environments, formulate strategic plans, and implement organizational changes. It includes case studies from leading companies and practical simulations.

International Business: Designed for students interested in global markets, this course covers international trade theories, cultural differences, cross-border management, and multinational corporations. It prepares learners to operate effectively in a diverse business landscape.

Digital Marketing & E-Commerce: This elective provides insights into digital tools and platforms used in modern marketing strategies. Students learn about SEO, SEM, social media advertising, email marketing, and e-commerce business models through hands-on projects and real-world case studies.

Entrepreneurship & Innovation: This course encourages creative thinking and innovation skills needed to start and grow ventures. It covers ideation techniques, business model development, funding strategies, and legal aspects of entrepreneurship.

Sustainable Business Practices: Focused on environmental responsibility and corporate sustainability, this course examines green supply chains, carbon footprint reduction, and sustainable resource management. Students engage in real projects with organizations seeking eco-friendly solutions.

Financial Markets & Risk Management: This advanced elective provides comprehensive knowledge of financial instruments, derivatives, portfolio theory, risk assessment techniques, and regulatory frameworks governing financial markets.

Human Resource Development: Covers human resource planning, recruitment, training programs, performance evaluation systems, and employee motivation strategies. It prepares students to manage talent effectively in dynamic organizational contexts.

Operations & Supply Chain Management: Focuses on logistics management, production planning, inventory control, quality assurance, and supply chain optimization using real-time data analytics and simulation tools.

Project-Based Learning Philosophy

The philosophy behind project-based learning at Amity University Patna is centered on active participation and real-world problem-solving. Projects are assigned based on industry needs and academic relevance, allowing students to gain practical experience while applying theoretical concepts learned in class.

Mini-projects are introduced in the second year, where small teams work on specific business problems provided by partner organizations or faculty members. These projects span approximately 8 weeks and involve research, analysis, presentation, and feedback sessions.

The final-year capstone project is a significant component of the program. Students select a topic related to their chosen specialization, conduct extensive research, and develop a comprehensive solution that can be presented to stakeholders including faculty mentors, industry experts, and potential employers.

Faculty mentors are selected based on expertise and interest alignment with the student’s proposed project. Evaluation criteria include innovation, feasibility, impact assessment, presentation quality, and peer collaboration. Projects are assessed using rubrics developed by both academic and industry experts.