Placement Statistics
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 850000 | 450000 | 420000 | 94% | 45 |
| 2023 | 780000 | 420000 | 390000 | 92% | 42 |
| 2022 | 720000 | 390000 | 360000 | 90% | 38 |
| 2021 | 680000 | 370000 | 340000 | 87% | 35 |
| 2020 | 630000 | 350000 | 320000 | 85% | 30 |
Top Recruiting Companies
The B.Tech Marketing program at APEX INSTITUTE OF MANAGEMENT AND RESEARCH attracts top-tier companies from diverse sectors. The following list includes prominent recruiters who have consistently hired our graduates:
- Google: Offers roles in digital marketing, product management, and data analytics.
- Microsoft: Provides opportunities in brand strategy, sales operations, and advertising platforms.
- Amazon: Recruits for roles in e-commerce marketing, brand partnerships, and customer engagement.
- Meta (Facebook): Hires for social media strategy, advertising, and user experience design.
- Coca-Cola: Offers positions in brand management, consumer insights, and regional marketing.
- Procter & Gamble: Provides roles in brand development, product launches, and market research.
- Unilever: Recruits for global marketing strategy, consumer behavior analysis, and branding initiatives.
- Walmart: Offers positions in e-commerce strategy, supply chain marketing, and retail analytics.
- IBM: Provides opportunities in enterprise marketing, consulting, and technology adoption strategies.
- McKinsey & Company: Hires for management consulting roles with a focus on marketing strategy and digital transformation.
- Deloitte: Offers roles in marketing analytics, digital marketing, and business strategy.
- PwC: Provides positions in brand strategy, data analysis, and financial marketing.
- Accenture: Recruits for digital marketing, customer experience design, and strategy consulting.
- KPMG: Offers roles in financial services marketing, brand strategy, and risk analysis.
- Infosys: Provides opportunities in IT marketing, product development, and client engagement.
Sector-wise Analysis
The career paths available to Marketing graduates are diverse and span multiple sectors. The following breakdown provides insights into sector-specific trends and key recruiters:
IT/Software Sector: This is one of the most popular domains for marketing graduates, with companies like Google, Microsoft, Amazon, Meta, IBM, and Infosys offering roles in product management, digital marketing, and user experience strategy.
Core Engineering: Graduates often find opportunities in engineering firms where they contribute to marketing strategies for complex technologies. Companies like Siemens, General Electric, and Tata Motors value marketing skills for product launches and market penetration.
Finance Sector: Financial institutions such as McKinsey & Company, Deloitte, PwC, and KPMG hire marketing professionals for roles in financial services, risk analysis, and brand strategy within banking and investment firms.
Consulting: Consulting firms like McKinsey & Company, BCG, and Oliver Wyman often recruit graduates with strong analytical and strategic thinking skills to advise clients on marketing and business development strategies.
Analytics: Companies specializing in data analytics and business intelligence, such as Tableau, Snowflake, and Palantir, seek professionals with marketing expertise to develop data-driven solutions and user engagement strategies.
PSUs: Public sector undertakings like Indian Oil, BHEL, and NTPC also offer opportunities for graduates in marketing roles related to product promotion, customer engagement, and corporate communications.
Internship Season
The internship season at APEX INSTITUTE OF MANAGEMENT AND RESEARCH typically begins in the second year. Students are encouraged to apply early and prepare thoroughly for interviews. Internships provide invaluable exposure to real-world marketing challenges and help students build professional networks.
Historically, top companies like Google, Microsoft, Amazon, Meta, and Coca-Cola have offered internships with stipends ranging from INR 30,000 to INR 60,000 per month. These experiences often lead to full-time offers upon graduation.
The placement cell provides dedicated support throughout the internship process, including resume writing workshops, interview preparation sessions, and industry networking events. Students are matched with internships based on their interests and career goals, ensuring a meaningful and impactful experience.