Curriculum Overview
The Business Administration program at Asbm University Bhubaneswar is structured to provide a comprehensive and rigorous academic experience over three years. The curriculum is designed to build foundational knowledge, deepen understanding of core business principles, and foster critical thinking through hands-on projects and internships.
Semester-wise Course Structure
| Semester | Course Code | Course Title | Credit (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1st | BBA101 | Introduction to Business Administration | 3-0-0-3 | None |
| 1st | BBA102 | Business Statistics | 3-0-0-3 | None |
| 1st | BBA103 | Principles of Management | 3-0-0-3 | None |
| 1st | BBA104 | Financial Accounting | 3-0-0-3 | None |
| 1st | BBA105 | Business Communication | 3-0-0-3 | None |
| 1st | BBA106 | Microeconomics | 3-0-0-3 | None |
| 2nd | BBA201 | Marketing Management | 3-0-0-3 | BBA101, BBA104 |
| 2nd | BBA202 | Operations Management | 3-0-0-3 | BBA101, BBA104 |
| 2nd | BBA203 | Organizational Behavior | 3-0-0-3 | BBA101, BBA103 |
| 2nd | BBA204 | Strategic Management | 3-0-0-3 | BBA101, BBA201, BBA202 |
| 2nd | BBA205 | Business Ethics and Social Responsibility | 3-0-0-3 | BBA101, BBA103 |
| 2nd | BBA206 | Quantitative Methods in Business | 3-0-0-3 | BBA102, BBA104 |
| 3rd | BBA301 | International Business | 3-0-0-3 | BBA201, BBA204 |
| 3rd | BBA302 | Financial Management | 3-0-0-3 | BBA104, BBA206 |
| 3rd | BBA303 | Human Resource Management | 3-0-0-3 | BBA103, BBA203 |
| 3rd | BBA304 | Entrepreneurship and Innovation | 3-0-0-3 | BBA204, BBA301 |
| 3rd | BBA305 | Sustainable Business Practices | 3-0-0-3 | BBA205, BBA204 |
| 3rd | BBA306 | Digital Marketing and E-commerce | 3-0-0-3 | BBA201, BBA301 |
Advanced Departmental Elective Courses
Students in their third and fourth years have the opportunity to choose from a range of advanced departmental electives that align with their interests and career goals. These courses are designed to deepen understanding and foster specialization:
- Corporate Governance and Risk Management: This course explores the legal and ethical frameworks governing corporate behavior, risk assessment techniques, and regulatory compliance in modern business environments.
- Business Analytics and Data Visualization: Students learn to interpret complex datasets using statistical tools and visualization software, preparing them for roles in data-driven decision-making.
- Supply Chain Management: Focused on logistics optimization, inventory control, and global supply chain strategies, this course prepares students for careers in procurement and distribution.
- International Trade and Investment: Examines global trade policies, investment flows, and the impact of international economic relationships on business strategy.
- Behavioral Economics in Marketing: Combines insights from psychology and economics to understand how consumer behavior influences marketing decisions and product development.
- Strategic Brand Management: Provides frameworks for building and maintaining brand identity, including branding strategies across digital and traditional media channels.
- Business Negotiation and Conflict Resolution: Teaches effective negotiation skills and conflict resolution techniques essential in leadership roles within organizations.
- Global Leadership and Cross-Cultural Management: Explores leadership styles and management practices across different cultures, preparing students for international assignments.
- Sustainable Innovation and Green Business: Focuses on developing sustainable business models that integrate environmental considerations into core operations.
- Ethical Decision Making in Organizations: Encourages reflection on ethical dilemmas in business through case studies and real-world scenarios.
Project-Based Learning Philosophy
The Business Administration program at Asbm University emphasizes project-based learning as a cornerstone of its pedagogical approach. This method ensures that students gain practical experience while applying theoretical knowledge to real-world challenges.
Mini-projects are integrated into each semester, starting from the first year. These projects are typically completed in teams and focus on specific aspects of business operations such as market research, financial modeling, or strategic planning. Students are assigned mentors from the faculty who guide them through the process, ensuring that they develop both technical and soft skills.
The final-year capstone project is a comprehensive endeavor that requires students to conduct an in-depth analysis of a real business challenge. They work closely with industry partners or faculty advisors to develop solutions that address current market needs. This project often leads to publications, patents, or even startup ventures, providing students with tangible outcomes that enhance their professional portfolios.
Selection of projects and mentors is facilitated through an online portal where students can browse available topics and express interest. Faculty members review applications and assign mentors based on expertise and student preferences. This process ensures a good match between project requirements and student capabilities, maximizing learning outcomes.