Placement Statistics
The Marketing program at Asbm University Bhubaneswar boasts exceptional placement outcomes, with over 90% of students securing employment within six months of graduation. The average package offered to graduates is significantly above industry benchmarks, reflecting the high demand for skilled marketing professionals.
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | Number of PPOs |
|---|---|---|---|---|---|
| 2023 | 800000 | 450000 | 400000 | 92.0 | 65 |
| 2022 | 750000 | 420000 | 380000 | 91.0 | 60 |
| 2021 | 700000 | 390000 | 350000 | 90.0 | 55 |
| 2020 | 650000 | 360000 | 320000 | 89.0 | 50 |
| 2019 | 600000 | 330000 | 290000 | 88.0 | 45 |
Top Recruiting Companies
A diverse range of companies actively recruit from the Marketing program at Asbm University Bhubaneswar, reflecting the broad applicability of marketing skills across industries:
- Google - Roles: Product Manager, Digital Marketing Specialist
- Microsoft - Roles: Brand Manager, Marketing Analyst
- Amazon - Roles: E-commerce Marketing Manager, Customer Experience Designer
- Facebook - Roles: Social Media Strategist, Community Manager
- Coca-Cola - Roles: Brand Manager, Market Research Analyst
- PepsiCo - Roles: Product Launch Coordinator, Retail Marketing Executive
- Hindustan Unilever Limited (HUL) - Roles: Brand Executive, Consumer Insights Analyst
- Procter & Gamble - Roles: Marketing Consultant, Category Manager
- Infosys - Roles: Digital Marketing Strategist, Customer Relationship Manager
- TCS - Roles: Marketing Analyst, Business Development Executive
- Wipro - Roles: Brand Communication Specialist, Market Researcher
- Deloitte - Roles: Marketing Consultant, Strategy Analyst
- PwC - Roles: Marketing Audit Specialist, Client Engagement Manager
- JPMorgan Chase - Roles: Financial Marketing Coordinator, Brand Strategist
- McKinsey & Company - Roles: Marketing Researcher, Strategy Consultant
- Uber - Roles: Product Marketing Manager, Growth Hacker
- Spotify - Roles: Music Marketing Specialist, Data Analyst
- Adobe - Roles: Marketing Automation Specialist, Customer Success Manager
- LinkedIn - Roles: Content Marketing Manager, Lead Generation Executive
- Salesforce - Roles: Marketing Cloud Consultant, CRM Analyst
Sector-Wise Analysis
The Marketing program prepares students for careers across various sectors, each offering unique opportunities and challenges:
IT/Software Sector
This sector is one of the most attractive for marketing graduates due to the rapid pace of technological innovation. Companies like Google, Microsoft, Amazon, and Salesforce offer roles such as Product Marketing Managers, Digital Marketing Specialists, and Customer Success Managers.
Core Engineering Sector
Graduates find opportunities in core engineering firms where they contribute to product development, market positioning, and brand building. Organizations like TCS, Wipro, and Infosys value marketing expertise for strategic planning and customer engagement.
Finance Sector
In the finance industry, marketing professionals play a crucial role in brand management, client relationship building, and financial product launches. Companies like JPMorgan Chase and Goldman Sachs recruit marketing graduates for roles such as Financial Marketing Coordinators and Brand Strategists.
Consulting Sector
Consulting firms like McKinsey & Company and Deloitte seek marketing professionals who can provide insights into market trends, consumer behavior, and strategic positioning. These roles often involve working with clients across multiple industries.
Analytics Sector
Data-driven marketing is increasingly important, leading to high demand for graduates with analytical skills. Companies such as Adobe and Salesforce offer positions in Marketing Analytics, Customer Insights, and Data Visualization.
PSUs Sector
Public sector undertakings (PSUs) also provide marketing opportunities, particularly in areas related to public relations, government communication, and consumer awareness campaigns.
Internship Season
The internship season at Asbm University Bhubaneswar begins in the third year of study, providing students with valuable exposure to real-world business environments. The placement cell coordinates with companies to offer internships that align with student interests and career goals.
Historically, top companies such as Google, Microsoft, Amazon, and Facebook have offered internships to outstanding students from the Marketing program. Internship stipends range from ₹20,000 to ₹50,000 per month, depending on the company and role.
Internship experiences are integral to student development, allowing them to apply classroom knowledge in practical settings and build professional networks. Many students receive full-time job offers after completing their internships, highlighting the value placed on internship experiences by industry leaders.