Curriculum Overview
The Marketing program at Beehive College Of Management And Technology is structured to provide a balanced blend of theoretical knowledge and practical skills. Students are exposed to foundational subjects in the first year, followed by core marketing disciplines in subsequent years. The curriculum emphasizes experiential learning through laboratory sessions, case studies, and real-world projects.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MKT101 | Introduction to Marketing | 3-0-0-3 | - |
| 1 | MKT102 | Business Statistics | 3-0-0-3 | - |
| 1 | MKT103 | Consumer Behavior | 3-0-0-3 | - |
| 1 | MKT104 | Business Communication | 2-0-0-2 | - |
| 1 | MKT105 | Economics for Managers | 3-0-0-3 | - |
| 1 | MKT106 | Marketing Laboratory | 0-0-4-2 | - |
| 2 | MKT201 | Brand Management | 3-0-0-3 | MKT101 |
| 2 | MKT202 | Advertising and Promotion | 3-0-0-3 | MKT101 |
| 2 | MKT203 | Sales Management | 3-0-0-3 | MKT101 |
| 2 | MKT204 | Market Research Methods | 3-0-0-3 | MKT102 |
| 2 | MKT205 | Consumer Psychology | 3-0-0-3 | MKT103 |
| 2 | MKT206 | Marketing Research Laboratory | 0-0-4-2 | MKT204 |
| 3 | MKT301 | Digital Marketing Strategy | 3-0-0-3 | MKT201 |
| 3 | MKT302 | International Marketing | 3-0-0-3 | MKT201 |
| 3 | MKT303 | Marketing Analytics | 3-0-0-3 | MKT204 |
| 3 | MKT304 | Product Development | 3-0-0-3 | MKT201 |
| 3 | MKT305 | Marketing Technology | 3-0-0-3 | MKT301 |
| 3 | MKT306 | Digital Marketing Laboratory | 0-0-4-2 | MKT301 |
| 4 | MKT401 | Strategic Brand Management | 3-0-0-3 | MKT201 |
| 4 | MKT402 | Sustainable Marketing | 3-0-0-3 | MKT201 |
| 4 | MKT403 | Marketing Communication | 3-0-0-3 | MKT202 |
| 4 | MKT404 | Public Relations | 3-0-0-3 | MKT202 |
| 4 | MKT405 | Event Marketing | 3-0-0-3 | MKT201 |
| 4 | MKT406 | Capstone Project | 0-0-8-4 | All previous courses |
The department's philosophy on project-based learning centers around fostering creativity, critical thinking, and collaboration. Students are assigned mini-projects in the second and third years that mirror real-world scenarios, encouraging them to apply theoretical knowledge to practical problems.
Advanced Departmental Electives
Students can choose from a variety of advanced departmental electives that align with their interests and career aspirations:
- Digital Marketing Strategy: This course explores the latest trends in digital advertising, social media marketing, SEO/SEM, email marketing, and influencer partnerships. Students learn to design and execute comprehensive digital campaigns using real-world case studies.
- Consumer Behavior Analysis: Focused on understanding psychological factors that influence consumer decision-making, this course combines theory with practical applications through data-driven research projects.
- Marketing Analytics & Data Mining: This elective teaches students how to extract actionable insights from large datasets using statistical models and machine learning algorithms. It includes hands-on sessions with tools like R, Python, and Tableau.
- Brand Management & Innovation: Students learn how to build and maintain brand equity through strategic positioning, product differentiation, and brand storytelling techniques.
- International Marketing & Cross-Cultural Communication: This course examines global market entry strategies, cultural adaptation, and international branding challenges faced by multinational corporations.
- Sales Management & CRM: Students explore sales processes, performance metrics, customer relationship management systems, and the role of technology in modern sales operations.
- E-Commerce Strategy & Operations: This elective covers e-commerce business models, platform development, logistics optimization, and digital payment systems.
- Marketing Research & Survey Design: Designed for students interested in research methodologies, this course teaches experimental design, data collection techniques, and qualitative analysis methods.
- Digital Branding & Storytelling: This course focuses on crafting compelling brand narratives across digital channels using storytelling frameworks and visual content creation tools.
- Marketing Technology & AI Integration: Students gain exposure to emerging technologies like chatbots, predictive analytics, personalized marketing, and automated campaign management systems.
Each elective is designed to provide students with specialized knowledge and practical skills that are highly valued by employers in the marketing industry. Faculty members who lead these courses bring extensive industry experience and publish regularly in top-tier journals, ensuring that the curriculum remains current and relevant.
Project-Based Learning Framework
The department emphasizes project-based learning as a core component of its pedagogy. Mini-projects are introduced in the second year and culminate in a final-year capstone project that requires students to work collaboratively on solving complex business challenges.
Mini-projects are typically completed over 6-8 weeks and involve working in teams of 3-5 students. Each team selects a real-world problem from a company or industry sector, develops a solution plan, and presents findings to faculty mentors and industry experts.
The capstone project is a semester-long endeavor where students form teams with shared interests and collaborate with industry partners on actual business challenges. Projects often result in published reports, presentations to company executives, or prototypes that are showcased at industry events.
Faculty mentors guide students throughout the process, providing feedback on methodology, data interpretation, and presentation skills. Students are evaluated based on their ability to apply theoretical knowledge, demonstrate critical thinking, and present solutions effectively.