Course Structure Overview
The Strategic Management program at Beehive College is designed to provide students with a comprehensive understanding of strategic principles and their application in real-world business environments. The curriculum spans eight semesters, with a carefully balanced mix of core subjects, departmental electives, science electives, and laboratory components.
Semester 1: Foundation Year
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM101 | Introduction to Strategic Management | 3-0-0-3 | - |
| SM102 | Business Communication and Presentation Skills | 2-0-0-2 | - |
| SM103 | Introduction to Economics | 3-0-0-3 | - |
| SM104 | Quantitative Methods for Business Analysis | 3-0-0-3 | - |
| SM105 | Organizational Behavior | 3-0-0-3 | - |
| SM106 | Business Ethics and Social Responsibility | 2-0-0-2 | - |
| SM107 | Introduction to Management Information Systems | 3-0-0-3 | - |
| SM108 | Lab: Business Analytics using Excel and Python | 0-0-4-2 | - |
Semester 2: Building Blocks
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM201 | Financial Accounting and Reporting | 3-0-0-3 | SM103 |
| SM202 | Managerial Economics | 3-0-0-3 | SM103 |
| SM203 | Strategic Thinking and Decision Making | 3-0-0-3 | SM101 |
| SM204 | Marketing Principles and Consumer Behavior | 3-0-0-3 | - |
| SM205 | Operations Management | 3-0-0-3 | - |
| SM206 | Human Resource Management | 3-0-0-3 | - |
| SM207 | Lab: Data Visualization and Business Intelligence Tools | 0-0-4-2 | SM104 |
| SM208 | Lab: Case Study Analysis Workshop | 0-0-4-2 | - |
Semester 3: Strategic Foundations
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM301 | Strategic Analysis and Competitiveness | 3-0-0-3 | SM203 |
| SM302 | Corporate Governance and Ethics | 3-0-0-3 | SM106 |
| SM303 | International Business Environment | 3-0-0-3 | SM204 |
| SM304 | Business Research Methodology | 3-0-0-3 | SM104 |
| SM305 | Innovation and Technology Management | 3-0-0-3 | - |
| SM306 | Leadership and Team Dynamics | 3-0-0-3 | - |
| SM307 | Lab: Strategic Simulation Game | 0-0-4-2 | - |
| SM308 | Lab: Strategic Planning Workshop | 0-0-4-2 | - |
Semester 4: Specialization Essentials
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM401 | Strategic Management in Global Context | 3-0-0-3 | SM303 |
| SM402 | Corporate Strategy and M&A | 3-0-0-3 | SM301 |
| SM403 | Business Intelligence and Analytics | 3-0-0-3 | SM204 |
| SM404 | Risk Management and Compliance | 3-0-0-3 | SM201 |
| SM405 | Change Management and Organizational Development | 3-0-0-3 | SM306 |
| SM406 | Digital Strategy and E-commerce | 3-0-0-3 | - |
| SM407 | Lab: Digital Business Transformation Project | 0-0-4-2 | - |
| SM408 | Lab: Strategic Innovation Workshop | 0-0-4-2 | - |
Semester 5: Advanced Electives
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM501 | Sustainable Business Practices and CSR | 3-0-0-3 | - |
| SM502 | Strategic Marketing Management | 3-0-0-3 | SM204 |
| SM503 | Financial Strategy and Investment Analysis | 3-0-0-3 | SM201 |
| SM504 | Strategic Human Resource Management | 3-0-0-3 | SM306 |
| SM505 | Innovation Ecosystems and Startup Strategy | 3-0-0-3 | - |
| SM506 | Global Strategic Leadership | 3-0-0-3 | SM401 |
| SM507 | Lab: Cross-functional Strategic Project | 0-0-4-2 | - |
| SM508 | Lab: Industry Research and Consulting | 0-0-4-2 | - |
Semester 6: Capstone Preparation
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM601 | Strategic Business Consulting | 3-0-0-3 | - |
| SM602 | Capstone Project: Strategic Initiative Design | 3-0-0-3 | - |
| SM603 | Business Communication and Negotiation Skills | 2-0-0-2 | - |
| SM604 | Entrepreneurship and Innovation | 3-0-0-3 | - |
| SM605 | Strategic Financial Management | 3-0-0-3 | SM201 |
| SM606 | Leadership and Organizational Change | 3-0-0-3 | SM306 |
| SM607 | Lab: Capstone Project Implementation | 0-0-4-2 | - |
| SM608 | Lab: Strategic Communication and Presentation | 0-0-4-2 | - |
Semester 7: Industry Exposure
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM701 | Industry Internship and Project Application | 3-0-0-3 | - |
| SM702 | Advanced Strategic Analytics | 3-0-0-3 | SM403 |
| SM703 | Strategic Leadership and Governance | 3-0-0-3 | SM601 |
| SM704 | Global Market Entry Strategies | 3-0-0-3 | SM401 |
| SM705 | Corporate Social Responsibility and Sustainability | 3-0-0-3 | SM501 |
| SM706 | Lab: Strategic Simulation and Risk Assessment | 0-0-4-2 | - |
| SM707 | Lab: Strategic Business Modeling Workshop | 0-0-4-2 | - |
| SM708 | Lab: Industry Consulting Project | 0-0-4-2 | - |
Semester 8: Final Capstone and Career Preparation
| Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|
| SM801 | Strategic Management Thesis | 3-0-0-3 | - |
| SM802 | Final Industry Project | 3-0-0-3 | - |
| SM803 | Professional Development and Career Planning | 2-0-0-2 | - |
| SM804 | Strategic Leadership Workshop | 3-0-0-3 | - |
| SM805 | Capstone Presentation and Defense | 2-0-0-2 | - |
| SM806 | Lab: Final Strategic Analysis Project | 0-0-4-2 | - |
| SM807 | Lab: Career Readiness and Networking | 0-0-4-2 | - |
| SM808 | Lab: Final Industry Consultation | 0-0-4-2 | - |
Advanced Departmental Elective Courses
Departmental electives in the Strategic Management program are designed to deepen students' understanding of specialized areas within strategic thinking and business strategy. These courses offer advanced insights into specific domains, preparing students for niche roles in various industries.
Course: Strategic Marketing Management (SM502)
This course delves into the complexities of marketing strategy formulation and execution. Students explore consumer behavior, brand positioning, market segmentation, and digital marketing strategies. The curriculum emphasizes practical application through real-world case studies and industry projects.
The learning objectives include developing a deep understanding of strategic marketing frameworks, analyzing competitive landscapes, and creating effective marketing plans tailored to specific markets. Students also learn to leverage data analytics for marketing decision-making and evaluate the impact of marketing initiatives on business outcomes.
Relevance to Strategic Management: This course is crucial for students aspiring to work in brand management, market research, or product development roles. It builds upon foundational marketing principles while introducing advanced strategic concepts that are essential for executive-level positions in large organizations.
Course: Financial Strategy and Investment Analysis (SM503)
This course focuses on financial decision-making within strategic contexts. Students learn about capital budgeting, risk assessment, investment analysis, and portfolio management. The curriculum covers valuation models, cost of capital, and strategic financing decisions.
The learning objectives encompass developing proficiency in financial modeling, understanding capital structure optimization, and applying quantitative methods to strategic investment decisions. Students also explore the relationship between financial performance and strategic positioning, preparing them for roles in corporate finance or investment banking.
Relevance to Strategic Management: Financial strategy is integral to organizational success. This course equips students with the tools necessary to evaluate strategic investments, allocate resources effectively, and understand how financial decisions impact long-term business outcomes.
Course: Innovation Ecosystems and Startup Strategy (SM505)
This course examines innovation management within complex ecosystems, including startups, established firms, and collaborative networks. Students study innovation frameworks, venture capital financing, and entrepreneurial leadership strategies.
The learning objectives include understanding how to foster innovation within organizations, identifying opportunities for strategic innovation, and developing startup strategies for market entry. The curriculum emphasizes hands-on experience through startup incubation projects and mentorship with industry experts.
Relevance to Strategic Management: As innovation drives competitive advantage, this course prepares students to lead innovation initiatives in both established corporations and emerging ventures. It provides insights into building and scaling strategic innovation capabilities.
Course: Global Strategic Leadership (SM605)
This course explores leadership principles within global contexts. Students examine cross-cultural management, international team dynamics, and global strategy implementation. The curriculum emphasizes the role of leadership in navigating complex international environments.
The learning objectives include developing cultural intelligence, understanding global leadership challenges, and applying leadership frameworks to multinational contexts. Students also learn to manage diverse teams and implement strategies across different markets and regulatory environments.
Relevance to Strategic Management: Effective global leadership is essential for organizations operating in international markets. This course prepares students for executive roles in multinational corporations, ensuring they can lead strategic initiatives across diverse cultural and business landscapes.
Course: Corporate Social Responsibility and Sustainability (SM705)
This course addresses the intersection of strategic management with social and environmental responsibility. Students study sustainability frameworks, corporate citizenship, and stakeholder theory in strategic contexts.
The learning objectives include understanding how CSR initiatives align with business strategy, evaluating the impact of sustainability practices on organizational performance, and integrating ethical considerations into strategic decision-making processes.
Relevance to Strategic Management: As consumers and regulators increasingly demand responsible business practices, this course prepares students to develop strategies that balance profitability with social and environmental impact. It ensures graduates can contribute to sustainable business models in their future careers.
Course: Strategic Business Consulting (SM601)
This course introduces students to the practice of strategic consulting. Students learn consulting methodologies, client engagement techniques, and problem-solving frameworks used by top-tier consulting firms.
The learning objectives encompass developing analytical skills for business problems, presenting findings effectively to stakeholders, and working collaboratively in consulting teams. The curriculum includes case studies from various industries and exposure to real consulting projects.
Relevance to Strategic Management: This course provides students with practical experience in strategic problem-solving, preparing them for roles in management consulting or internal strategy functions within organizations.
Course: Strategic Financial Management (SM605)
This advanced course focuses on financial strategies that support organizational objectives. Students explore advanced financial concepts such as derivative instruments, international finance, and strategic financial planning.
The learning objectives include mastering complex financial modeling techniques, understanding the role of finance in strategic decision-making, and applying financial analysis to evaluate strategic initiatives. The curriculum emphasizes real-world applications through case studies and industry projects.
Relevance to Strategic Management: Financial strategy is critical for sustainable business success. This course ensures that students understand how financial resources can be leveraged strategically to achieve organizational goals.
Course: Strategic Human Resource Management (SM504)
This course examines the strategic role of human resources in organizational success. Students study talent management, organizational culture, and leadership development strategies.
The learning objectives include understanding how HR strategies align with business goals, developing effective talent acquisition and retention plans, and designing performance management systems that drive organizational effectiveness.
Relevance to Strategic Management: HR is a key driver of organizational capability. This course prepares students to integrate HR practices into strategic planning processes, ensuring that workforce capabilities support long-term business objectives.
Course: Advanced Strategic Analytics (SM702)
This course focuses on advanced analytics tools and techniques for strategic decision-making. Students learn machine learning algorithms, predictive modeling, and data visualization strategies used in strategic contexts.
The learning objectives encompass mastering analytical software, interpreting complex datasets, and applying statistical methods to business problems. The curriculum emphasizes practical applications through real-world projects and industry collaboration.
Relevance to Strategic Management: In an era of big data, analytical skills are essential for informed strategic decisions. This course ensures that students can leverage data insights to support strategic initiatives and improve organizational outcomes.
Course: Strategic Leadership and Governance (SM703)
This course explores governance structures and leadership roles in strategic contexts. Students study corporate governance frameworks, board dynamics, and executive decision-making processes.
The learning objectives include understanding the role of governance in strategic outcomes, analyzing executive leadership styles, and evaluating the impact of governance structures on organizational performance.
Relevance to Strategic Management: Effective governance is crucial for strategic alignment and accountability. This course prepares students for roles in executive leadership or board positions where they must guide organizations through strategic challenges.
Course: Risk Management and Compliance (SM404)
This course addresses risk assessment and compliance strategies within organizational contexts. Students learn regulatory frameworks, internal controls, and risk mitigation techniques.
The learning objectives include identifying strategic risks, implementing compliance programs, and developing risk management frameworks that support business objectives. The curriculum emphasizes real-world applications through case studies and industry examples.
Relevance to Strategic Management: Risk management is integral to strategic planning. This course ensures that students understand how to identify, assess, and mitigate risks that could impact organizational success.
Course: Sustainable Business Practices and CSR (SM501)
This course focuses on integrating sustainability into business strategy. Students explore environmental impact assessment, stakeholder engagement, and sustainable development goals.
The learning objectives include understanding how sustainable practices can enhance competitive advantage, developing CSR strategies that align with business objectives, and evaluating the financial implications of sustainability initiatives.
Relevance to Strategic Management: As sustainability becomes a core business imperative, this course prepares students to develop strategies that balance profitability with environmental and social responsibility.
Course: Digital Strategy and E-commerce (SM406)
This course examines the strategic use of digital technologies in business. Students study e-commerce platforms, digital marketing strategies, and online business models.
The learning objectives include understanding digital transformation frameworks, developing digital strategy plans, and evaluating the impact of technology on business operations. The curriculum emphasizes practical application through industry projects and case studies.
Relevance to Strategic Management: Digital strategy is critical for modern organizations. This course ensures that students can leverage digital tools and platforms to drive strategic growth and innovation.
Course: Change Management and Organizational Development (SM405)
This course focuses on managing organizational change effectively. Students study change theories, implementation strategies, and stakeholder engagement techniques.
The learning objectives include developing skills for leading organizational change initiatives, understanding resistance to change, and implementing sustainable transformation processes. The curriculum emphasizes practical application through real-world examples and simulations.
Relevance to Strategic Management: Change is a constant in modern business environments. This course prepares students to lead strategic change initiatives that support long-term organizational goals.
Course: Strategic Marketing Management (SM502)
This course provides an in-depth exploration of marketing strategy formulation and execution. Students examine brand management, market segmentation, consumer behavior, and digital marketing techniques.
The learning objectives include developing comprehensive marketing plans, analyzing competitive environments, and measuring marketing performance through key metrics. The curriculum includes industry projects that allow students to apply strategic marketing concepts in real-world contexts.
Relevance to Strategic Management: Marketing strategy directly impacts business performance. This course ensures that students can align marketing efforts with overall organizational objectives and create value for customers and stakeholders.
Course: Entrepreneurship and Innovation (SM604)
This course explores the entrepreneurial mindset and innovation processes. Students study startup ecosystems, venture financing, and innovation management strategies.
The learning objectives include identifying entrepreneurial opportunities, developing business models, and implementing innovation strategies within organizations. The curriculum includes mentorship with successful entrepreneurs and participation in startup competitions.
Relevance to Strategic Management: Entrepreneurship is a key driver of economic growth and innovation. This course prepares students to create value through innovation and strategic ventures.
Course: Global Market Entry Strategies (SM704)
This course addresses the challenges of entering international markets. Students study market entry modes, cultural adaptation strategies, and global expansion frameworks.
The learning objectives include evaluating international opportunities, designing market entry plans, and managing cross-cultural business relationships. The curriculum includes case studies from multinational corporations and exposure to global markets through industry partnerships.
Relevance to Strategic Management: International expansion is a strategic imperative for many organizations. This course ensures that students can navigate the complexities of global markets and develop effective international strategies.
Project-Based Learning Philosophy
The department's philosophy on project-based learning is rooted in the belief that strategic management education must transcend theoretical knowledge to encompass practical application. This approach recognizes that real-world business challenges require nuanced, integrative solutions that can only be developed through hands-on experience.
Mini-Projects and Final-Year Thesis Structure
Mini-projects are integral components of the curriculum, typically undertaken during the second and third years. These projects provide students with opportunities to apply theoretical concepts to real business situations, working in teams under faculty supervision. The projects are designed to mirror industry challenges, ensuring that students gain relevant experience while developing critical thinking skills.
The final-year thesis or capstone project is a comprehensive endeavor that integrates all aspects of the student's learning journey. Students select a topic aligned with their interests and career goals, often in collaboration with industry partners or faculty members. The project involves extensive research, data analysis, strategic planning, and presentation skills development.
Faculty mentors are carefully selected based on their expertise in relevant areas and their ability to guide students through complex projects. The mentorship process includes regular check-ins, feedback sessions, and guidance on research methodologies and analytical frameworks.
Evaluation Criteria
Evaluation criteria for projects focus on multiple dimensions including conceptual depth, practical applicability, teamwork, presentation skills, and innovation. Students are assessed on their ability to articulate strategic insights, justify decisions, and communicate findings effectively to diverse audiences.
Peer evaluations and self-assessments are also integral parts of the evaluation process, promoting accountability and collaborative learning. The comprehensive assessment framework ensures that students develop both technical competencies and professional skills necessary for strategic leadership roles.
Project Selection Process
The project selection process involves several stages including interest identification, topic proposal, faculty approval, and resource allocation. Students are encouraged to propose projects aligned with their career aspirations or emerging industry trends, ensuring relevance and engagement.
Faculty members play a crucial role in guiding students through the selection process, helping them refine ideas and align projects with available resources. Industry partnerships often provide inspiration for project topics, ensuring that student work addresses real business needs and contributes to organizational success.