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MBA Curriculum Overview

The MBA curriculum at D A V University Jalandhar is meticulously designed to provide students with a well-rounded education that combines theoretical knowledge with practical application. The program spans two years and consists of eight semesters, each structured to build upon previous learning while introducing new concepts and methodologies.

Semester-wise Course Structure

Advanced Departmental Electives

Students in the MBA program at D A V University Jalandhar have access to a wide array of advanced departmental electives that allow them to deepen their expertise in specialized areas. These courses are designed by faculty members who are experts in their respective fields and often involve real-world applications.

Digital Marketing

This course focuses on the evolving landscape of digital marketing, covering topics such as social media strategy, content creation, search engine optimization (SEO), email marketing, and data analytics. Students learn how to design and implement effective digital campaigns using various platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Marketing.

Learning Objectives:

• Understand the fundamentals of digital marketing
• Apply analytical tools to measure campaign performance
• Develop strategies for customer segmentation and targeting
• Evaluate the impact of digital trends on business outcomes

Financial Services

This elective explores the complex world of financial services, including banking operations, investment products, insurance mechanisms, and regulatory frameworks. Students gain insights into risk management, portfolio theory, and financial modeling techniques used by institutions in the financial sector.

Learning Objectives:

• Analyze financial markets and instruments
• Understand risk assessment methodologies
• Apply financial models for decision-making
• Evaluate regulatory compliance issues

Entrepreneurship & Innovation

This course prepares students to become entrepreneurial leaders by teaching them how to identify opportunities, validate ideas, and launch ventures. It includes modules on lean startup methodologies, business model canvas, intellectual property rights, and venture capital funding.

Learning Objectives:

• Identify market gaps and innovation opportunities
• Develop a viable business plan
• Evaluate investment potential of startups
• Understand the process of scaling businesses

Supply Chain & Operations

The course covers supply chain design, logistics management, inventory control, and operational efficiency. Students learn to optimize business processes using tools like Six Sigma, Lean Manufacturing, and ERP systems.

Learning Objectives:

• Design efficient supply chains
• Implement quality control measures
• Optimize inventory management
• Evaluate operational performance metrics

Sustainability & Corporate Social Responsibility

This course examines how businesses can integrate sustainability into their core operations while maintaining profitability. It covers environmental impact assessments, carbon footprint reduction, and ESG reporting standards.

Learning Objectives:

• Assess environmental impacts of business practices
• Develop sustainable business strategies
• Evaluate corporate social responsibility initiatives
• Understand global sustainability frameworks

Healthcare Management

This elective focuses on managing healthcare organizations, including hospital administration, health economics, patient outcomes management, and public health policy. Students study the unique challenges faced by healthcare providers and learn how to improve service delivery.

Learning Objectives:

• Understand healthcare systems globally
• Manage hospital operations efficiently
• Evaluate patient satisfaction and outcomes
• Apply health economics principles

Project-Based Learning Philosophy

The department at D A V University Jalandhar strongly believes in project-based learning as a means to develop practical skills and deepen conceptual understanding. Students are encouraged to work on real-world projects throughout their academic journey, starting with mini-projects in the first year and culminating in a final-year capstone project.

Mini Projects

Mini-projects begin in the second semester and continue through the third semester. These projects are designed to help students apply theoretical concepts learned in class to practical situations. Each project is assigned by faculty mentors based on student interests and departmental needs.

The scope of these projects includes:

• Case study analysis
• Market research studies
• Business simulation exercises
• Industry collaboration projects
• Consultancy assignments

Evaluation criteria for mini-projects include:

• Quality of research and analysis
• Clarity of presentation
• Practical relevance of findings
• Teamwork and collaboration
• Adherence to deadlines

Final-Year Capstone Project

The capstone project is a comprehensive endeavor that requires students to integrate knowledge from all core subjects and electives. It involves working closely with industry partners or faculty mentors to solve a significant business problem.

The structure of the capstone project includes:

• Problem identification and formulation
• Literature review and data collection
• Analysis and interpretation of results
• Recommendation development
• Presentation to faculty and industry experts

Evaluation criteria for the capstone project include:

• Originality of approach
• Depth of analysis
• Feasibility of recommendations
• Professional presentation skills
• Impact on organizational or societal outcomes

Students are matched with faculty mentors based on their interests, career goals, and project availability. This mentorship ensures that students receive personalized guidance throughout their project journey.