Course Structure Overview
| Semester | Course Code | Course Title | Credit (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MKT101 | Introduction to Marketing | 3-0-0-3 | - |
| 1 | MKT102 | Business Communication | 3-0-0-3 | - |
| 1 | MKT103 | Consumer Psychology | 3-0-0-3 | - |
| 1 | MKT104 | Business Statistics | 3-0-0-3 | - |
| 1 | MKT105 | Marketing Lab | 0-0-3-1 | - |
| 2 | MKT201 | Product Management | 3-0-0-3 | MKT101 |
| 2 | MKT202 | Market Research & Analytics | 3-0-0-3 | MKT104 |
| 2 | MKT203 | Brand Strategy | 3-0-0-3 | MKT101 |
| 2 | MKT204 | E-commerce Fundamentals | 3-0-0-3 | MKT101 |
| 2 | MKT205 | Marketing Research Lab | 0-0-3-1 | MKT202 |
| 3 | MKT301 | Digital Marketing | 3-0-0-3 | MKT204 |
| 3 | MKT302 | Consumer Behavior Analysis | 3-0-0-3 | MKT103 |
| 3 | MKT303 | Sales & Distribution Strategy | 3-0-0-3 | MKT201 |
| 3 | MKT304 | Strategic Brand Management | 3-0-0-3 | MKT203 |
| 3 | MKT305 | Digital Marketing Lab | 0-0-3-1 | MKT301 |
| 4 | MKT401 | International Marketing | 3-0-0-3 | MKT203 |
| 4 | MKT402 | Marketing Innovation & Creativity | 3-0-0-3 | MKT301 |
| 4 | MKT403 | Marketing Ethics & CSR | 3-0-0-3 | MKT201 |
| 4 | MKT404 | Marketing Analytics Capstone | 3-0-0-3 | MKT202 |
| 4 | MKT405 | Marketing Internship | 0-0-6-3 | MKT201 |
Advanced Departmental Electives
Digital Marketing: This course explores modern digital marketing techniques including SEO, SEM, social media advertising, email marketing, and analytics tools like Google Analytics and Adobe Analytics. Students learn to develop and execute comprehensive digital strategies for various industries.
Consumer Behavior Analysis: Focusing on psychological, social, and cultural influences on consumer behavior, this course teaches students how to interpret complex behavioral data using both qualitative and quantitative methods.
Sales & Distribution Strategy: Students learn about sales management, distribution channels, territory planning, and customer relationship management (CRM) systems. The course includes case studies from leading companies like Salesforce and HubSpot.
Strategic Brand Management: This elective delves into brand architecture, brand equity measurement, repositioning strategies, and global branding challenges. Real-world projects include working with established brands to refresh their identities.
International Marketing: Designed for students interested in global markets, this course covers international entry strategies, cultural adaptation, trade regulations, and cross-border marketing communications.
Marketing Innovation & Creativity: Encouraging creative thinking and innovation, this course teaches students to approach marketing problems through design thinking and ideation techniques used by top agencies like IDEO and Frog Design.
Marketing Ethics & CSR: This course explores ethical dilemmas in marketing, corporate social responsibility, sustainability reporting, and stakeholder management. It prepares students for roles in socially conscious organizations.
Event Marketing: Students learn to plan and execute successful marketing events from concept to execution, including budgeting, vendor coordination, and measuring ROI using event analytics tools.
Sustainability Marketing: With increasing focus on ESG, this course teaches students how to integrate sustainability into marketing strategies while meeting consumer expectations and regulatory requirements.
Healthcare Marketing: Designed for those interested in healthcare industries, this course covers pharmaceutical marketing, hospital branding, health tech, and patient experience optimization.
Project-Based Learning Philosophy
At FACULTY OF MANAGEMENT STUDIES, we believe that practical application is essential to mastering marketing principles. Our project-based learning approach emphasizes real-world problem-solving, teamwork, and innovation.
Students begin working on mini-projects in their second year, selecting topics aligned with their interests or industry needs. These projects are mentored by faculty members and often involve collaboration with actual companies or non-profits.
The final-year capstone project is a comprehensive endeavor where students work in teams to address significant marketing challenges for real clients. Projects are selected based on feasibility, relevance, and potential impact. Faculty mentors guide students through each phase—from initial research and planning to execution and presentation.
Evaluation criteria include originality, depth of analysis, presentation quality, team dynamics, and adherence to timelines. Students also present their findings at a university-wide showcase event, where industry professionals and faculty members provide feedback and recognition.