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Comprehensive Course Structure

The MBA program at IIMT University Meerut is designed to provide a balanced blend of theoretical knowledge and practical application. The curriculum spans two academic years, with each year divided into four semesters. Students are exposed to core subjects, departmental electives, science electives, and laboratory courses that enhance their analytical and decision-making skills.

Semester-wise Course Breakdown

Detailed Elective Courses

The department offers a wide range of advanced elective courses designed to provide specialized knowledge and skills in various domains. These electives allow students to tailor their education according to their career aspirations and interests.

Finance Specialization

• Corporate Finance: Focuses on capital structure decisions, dividend policy, and valuation techniques used by corporations. Students learn how to analyze financial markets and evaluate investment opportunities.
• Investment Banking: Covers the principles of mergers and acquisitions, IPOs, and securities analysis. Students gain insights into the functioning of investment banking firms and their role in capital formation.
• Risk Management: Explores various types of financial risks including market risk, credit risk, and operational risk. Students learn to use derivatives and other instruments for hedging risks.

Marketing Strategy

• Digital Marketing: Examines online advertising, social media marketing, and content strategy. Students learn to leverage digital platforms to reach target audiences effectively.
• Consumer Behavior: Analyzes psychological and sociological factors that influence consumer decision-making processes. The course helps students understand how to create effective marketing campaigns.
• Brand Management: Focuses on building, maintaining, and enhancing brand equity. Students learn strategies for creating strong brand identities and managing brand portfolios.

Human Resource Management

• Talent Acquisition: Studies the process of attracting, selecting, and hiring qualified candidates. The course covers recruitment strategies, employment laws, and employee selection tools.
• Performance Management: Explores methods for evaluating employee performance and implementing improvement plans. Students learn about KPIs, feedback systems, and performance appraisal techniques.
• Employee Development: Focuses on training programs, career planning, and leadership development initiatives. The course emphasizes the importance of continuous learning in organizations.

Operations Management

• Supply Chain Management: Analyzes the flow of goods, services, and information from suppliers to customers. Students learn about logistics, inventory management, and distribution strategies.
• Quality Control: Studies techniques for ensuring product and service quality standards. The course covers statistical process control, Six Sigma methodologies, and continuous improvement practices.
• Process Optimization: Focuses on improving operational efficiency through systematic analysis and redesign of business processes. Students learn to use tools like lean manufacturing and process mapping.

Entrepreneurship & Innovation

• Innovation Management: Explores the innovation process from ideation to implementation. Students learn about creativity techniques, idea generation methods, and innovation frameworks.
• Startup Funding: Covers various sources of funding for startups including angel investors, venture capital, and crowdfunding. The course provides practical guidance on preparing pitch decks and business plans.
• Business Model Innovation: Analyzes different business models and their application in various industries. Students learn how to design innovative business models that create value for stakeholders.

Data Analytics & Business Intelligence

• Predictive Analytics: Introduces statistical methods for forecasting future trends based on historical data. Students learn about regression analysis, time series forecasting, and machine learning algorithms.
• Business Intelligence Tools: Provides hands-on experience with tools like Tableau, Power BI, and Python for data visualization and reporting. The course emphasizes the importance of data-driven decision-making.
• Big Data Technologies: Explores big data platforms such as Hadoop and Spark for processing large volumes of information. Students learn about data mining techniques and cloud computing solutions.

Project-Based Learning Approach

IIMT University Meerut strongly emphasizes project-based learning to ensure students gain practical experience and apply theoretical knowledge in real-world scenarios. The program includes mandatory mini-projects and a comprehensive final-year thesis or capstone project.

Mini-Projects

Mini-projects are conducted during the first two semesters of the program. These projects allow students to work on specific business challenges assigned by faculty members or industry partners. Each mini-project is typically completed over a period of 4-6 weeks and involves extensive research, analysis, and presentation components.

Final-Year Capstone Project

The final-year capstone project is a significant component of the MBA program that requires students to undertake an in-depth study or solve a complex business problem. Students work closely with faculty mentors and industry advisors to develop innovative solutions that address real-world issues.

Students select their projects based on their interests and career goals, often aligning with current trends in the business world. The selection process involves submitting a proposal, which is reviewed by a committee of faculty members who assess its relevance, feasibility, and potential impact.

The evaluation criteria for capstone projects include the clarity of objectives, depth of research, quality of analysis, innovation in approach, presentation skills, and overall contribution to the field. Students are expected to demonstrate critical thinking, creativity, and effective communication throughout the project lifecycle.