Comprehensive Course Structure
The BBA program at Isbm University Gariyaband is structured over eight semesters, with a balanced mix of core subjects, departmental electives, science electives, and hands-on laboratory sessions. The program emphasizes both theoretical knowledge and practical application through project-based learning, internships, and industry collaboration.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|
| I | BBA101 | Introduction to Business | 3-0-0-3 | - |
| I | BBA102 | Business Mathematics | 3-0-0-3 | - |
| I | BBA103 | English for Business Communication | 3-0-0-3 | - |
| I | BBA104 | Business Ethics and Social Responsibility | 3-0-0-3 | - |
| I | BBA105 | Introduction to Statistics | 3-0-0-3 | - |
| I | BBA106 | Basic Computer Applications | 2-0-2-2 | - |
| II | BBA201 | Financial Accounting | 3-0-0-3 | BBA102 |
| II | BBA202 | Organizational Behavior | 3-0-0-3 | - |
| II | BBA203 | Marketing Principles | 3-0-0-3 | - |
| II | BBA204 | Business Law and Ethics | 3-0-0-3 | - |
| II | BBA205 | Operations Management | 3-0-0-3 | - |
| II | BBA206 | Business Analytics Lab | 0-0-4-2 | BBA105 |
| III | BBA301 | Corporate Finance | 3-0-0-3 | BBA201 |
| III | BBA302 | Human Resource Management | 3-0-0-3 | - |
| III | BBA303 | Strategic Management | 3-0-0-3 | - |
| III | BBA304 | International Business | 3-0-0-3 | - |
| III | BBA305 | E-Commerce and Digital Marketing | 3-0-0-3 | - |
| III | BBA306 | Entrepreneurship Lab | 0-0-4-2 | - |
| IV | BBA401 | Supply Chain Management | 3-0-0-3 | - |
| IV | BBA402 | Business Research Methods | 3-0-0-3 | BBA105 |
| IV | BBA403 | Business Intelligence | 3-0-0-3 | BBA201 |
| IV | BBA404 | Business Analytics | 3-0-0-3 | - |
| IV | BBA405 | Financial Modeling Lab | 0-0-4-2 | BBA301 |
| V | BBA501 | Advanced Marketing Strategy | 3-0-0-3 | BBA203 |
| V | BBA502 | Strategic Human Resource Management | 3-0-0-3 | BBA302 |
| V | BBA503 | Global Financial Markets | 3-0-0-3 | BBA301 |
| V | BBA504 | Business Innovation and Design Thinking | 3-0-0-3 | - |
| V | BBA505 | Innovation Lab | 0-0-4-2 | - |
| VI | BBA601 | Corporate Governance and Ethics | 3-0-0-3 | - |
| VI | BBA602 | Business Analytics Capstone Project | 0-0-8-4 | BBA404 |
| VI | BBA603 | Entrepreneurship and Startup Funding | 3-0-0-3 | - |
| VI | BBA604 | Industry Internship | 0-0-8-2 | - |
| VII | BBA701 | Advanced Operations Management | 3-0-0-3 | BBA205 |
| VII | BBA702 | Sustainability and Corporate Responsibility | 3-0-0-3 | - |
| VII | BBA703 | Business Strategy in Global Context | 3-0-0-3 | BBA303 |
| VII | BBA704 | Research and Thesis Writing | 3-0-0-3 | - |
| VIII | BBA801 | Final Year Capstone Project | 0-0-12-6 | BBA602 |
| VIII | BBA802 | Leadership and Team Management | 3-0-0-3 | - |
| VIII | BBA803 | Professional Development Workshop | 0-0-4-2 | - |
Detailed Departmental Elective Courses
Advanced departmental electives are designed to deepen student understanding in specialized areas and align with industry demands. These courses are offered by faculty members who are experts in their respective fields.
- Corporate Governance and Ethics: This course explores the principles and practices of corporate governance, focusing on transparency, accountability, and ethical decision-making within organizations. It covers regulatory frameworks, stakeholder management, and best practices for maintaining integrity in business operations.
- Global Financial Markets: Students gain insights into international financial systems, including currency markets, investment instruments, and global economic policies. The course includes case studies of major financial crises and their impact on global markets.
- Business Innovation and Design Thinking: This elective introduces students to design thinking methodologies that foster creativity and innovation in business contexts. Students learn how to identify problems, ideate solutions, prototype ideas, and implement innovations within real-world settings.
- Advanced Marketing Strategy: Building on foundational marketing concepts, this course delves into strategic planning, brand positioning, consumer behavior analysis, and digital marketing tactics tailored for global markets.
- Sustainability and Corporate Responsibility: This course examines the role of sustainability in business strategy, including environmental impact assessment, social responsibility initiatives, and corporate citizenship practices.
- Supply Chain Management: Students study supply chain design, logistics coordination, procurement strategies, and risk management. Real-world case studies from multinational corporations illustrate practical applications of supply chain principles.
- Business Analytics Capstone Project: This project integrates all previous learning by requiring students to conduct an in-depth analysis of a real business problem using advanced analytics tools and methodologies.
- Entrepreneurship and Startup Funding: The course covers funding mechanisms, pitch preparation, investor relations, and legal aspects of starting a business. It includes guest lectures from successful entrepreneurs and venture capitalists.
- Strategic Human Resource Management: This elective focuses on aligning HR practices with organizational goals, including talent acquisition, performance management, compensation strategies, and change management.
- Business Intelligence: Students learn how to collect, analyze, and interpret business data to drive strategic decisions. Tools like Tableau, Power BI, and SQL are introduced through hands-on labs and projects.
Project-Based Learning Approach
Project-based learning is central to our BBA program. Students engage in mini-projects throughout their academic journey, culminating in a final-year capstone project that addresses a real business challenge.
Mini-projects are assigned at the end of each semester and focus on specific aspects of business operations such as market analysis, financial modeling, or strategic planning. These projects are supervised by faculty mentors who guide students through research, data collection, analysis, and presentation preparation.
The final-year capstone project is a significant undertaking that requires students to work in teams under the guidance of a faculty mentor. Projects are selected based on industry relevance and may involve partnerships with external organizations. Students must present their findings to a panel of experts from academia and industry, ensuring that they receive feedback and recognition for their efforts.
Faculty mentors are chosen based on their expertise and availability. Students can select their preferred mentors during the project selection process, which is facilitated by the department’s project coordination committee. The evaluation criteria include the clarity of objectives, quality of research, innovation in approach, and effectiveness of communication.