Course Structure Overview
The Bachelor of Business Administration program at Jawaharlal Nehru Rajkeeya Mahavidyalaya Port Blair is structured over 8 semesters, with a comprehensive curriculum designed to provide students with both theoretical knowledge and practical skills. The program includes core courses, departmental electives, science electives, and laboratory courses, ensuring a well-rounded education that prepares students for diverse career paths.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Principles of Management | 3-0-0-3 | None |
| 1 | BBA102 | Business Communication | 3-0-0-3 | None |
| 1 | BBA103 | Economics | 3-0-0-3 | None |
| 1 | BBA104 | Quantitative Techniques | 3-0-0-3 | None |
| 1 | BBA105 | Introduction to Business | 3-0-0-3 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA103 |
| 2 | BBA202 | Marketing Principles | 3-0-0-3 | None |
| 2 | BBA203 | Operations Management | 3-0-0-3 | None |
| 2 | BBA204 | Organizational Behavior | 3-0-0-3 | None |
| 2 | BBA205 | Business Law | 3-0-0-3 | None |
| 3 | BBA301 | Corporate Finance | 3-0-0-3 | BBA201 |
| 3 | BBA302 | Human Resource Management | 3-0-0-3 | None |
| 3 | BBA303 | Strategic Management | 3-0-0-3 | BBA203 |
| 3 | BBA304 | Business Analytics | 3-0-0-3 | BBA104 |
| 3 | BBA305 | International Business | 3-0-0-3 | None |
| 4 | BBA401 | Financial Markets and Institutions | 3-0-0-3 | BBA301 |
| 4 | BBA402 | Marketing Research | 3-0-0-3 | BBA202 |
| 4 | BBA403 | Supply Chain Management | 3-0-0-3 | BBA203 |
| 4 | BBA404 | Business Ethics and CSR | 3-0-0-3 | None |
| 4 | BBA405 | Project Management | 3-0-0-3 | None |
| 5 | BBA501 | Investment Analysis | 3-0-0-3 | BBA301 |
| 5 | BBA502 | Brand Management | 3-0-0-3 | BBA202 |
| 5 | BBA503 | Operations Research | 3-0-0-3 | BBA104 |
| 5 | BBA504 | Business Intelligence | 3-0-0-3 | BBA304 |
| 5 | BBA505 | Entrepreneurship | 3-0-0-3 | None |
| 6 | BBA601 | Risk Management | 3-0-0-3 | BBA301 |
| 6 | BBA602 | Customer Relationship Management | 3-0-0-3 | BBA202 |
| 6 | BBA603 | Global Supply Chain | 3-0-0-3 | BBA303 |
| 6 | BBA604 | Business Strategy | 3-0-0-3 | BBA303 |
| 6 | BBA605 | Sustainable Business Practices | 3-0-0-3 | None |
| 7 | BBA701 | Advanced Financial Modeling | 3-0-0-3 | BBA301 |
| 7 | BBA702 | Marketing Analytics | 3-0-0-3 | BBA304 |
| 7 | BBA703 | Strategic Consulting | 3-0-0-3 | BBA303 |
| 7 | BBA704 | Corporate Governance | 3-0-0-3 | BBA205 |
| 7 | BBA705 | Business Innovation | 3-0-0-3 | BBA505 |
| 8 | BBA801 | Final Year Project | 0-0-0-6 | None |
| 8 | BBA802 | Capstone Thesis | 0-0-0-6 | None |
Advanced Departmental Electives
Advanced departmental electives in the BBA program are designed to provide students with in-depth knowledge in specialized areas. These courses are offered in the later semesters and are tailored to meet the evolving needs of the business world.
Investment Analysis: This course explores financial instruments, portfolio theory, and investment strategies. Students learn to analyze market trends, evaluate investment opportunities, and develop investment portfolios. The course is led by Professor Sunita Reddy and includes real-world case studies from global markets.
Brand Management: This course focuses on brand strategy, brand identity, and brand equity. Students engage in projects that involve developing brand campaigns, analyzing brand performance, and understanding consumer behavior. Professor Priya Sharma leads this course, bringing her expertise in marketing and branding to the classroom.
Operations Research: This course introduces students to mathematical models and optimization techniques used in business operations. Topics include linear programming, decision analysis, and simulation. Professor Ramesh Gupta guides students through practical applications of these concepts.
Business Intelligence: This course focuses on data analytics, business intelligence tools, and data-driven decision-making. Students learn to use tools like Tableau and Python for data visualization and analysis. The course is led by Dr. Anjali Patel, who brings industry experience in business analytics.
Entrepreneurship: This course explores the process of starting and managing a business. Students learn about business planning, funding, and innovation. The course is supported by the Entrepreneurship Hub, which provides mentorship and funding opportunities.
Risk Management: This course covers financial risk assessment, risk mitigation strategies, and regulatory compliance. Students learn to evaluate risks and develop strategies to manage them. Professor Sunita Reddy leads this course, drawing from her experience in financial risk management.
Customer Relationship Management: This course explores CRM strategies, customer retention, and relationship building. Students learn to use CRM tools and develop customer-centric strategies. Professor Priya Sharma leads this course, providing insights into customer behavior and marketing strategies.
Global Supply Chain: This course focuses on international supply chain management, logistics, and procurement. Students learn to optimize supply chain operations and manage global logistics. Professor Anjali Patel leads this course, bringing her experience in supply chain optimization.
Business Strategy: This course covers strategic planning, competitive analysis, and business modeling. Students learn to develop and implement business strategies. Professor Ramesh Gupta guides students through strategic frameworks and real-world case studies.
Sustainable Business Practices: This course explores sustainability, corporate social responsibility, and environmental management. Students learn to develop sustainable business models and practices. The course is led by Professor Arvind Mehta, who brings expertise in sustainability and corporate governance.
Project-Based Learning Philosophy
The BBA program at Jawaharlal Nehru Rajkeeya Mahavidyalaya Port Blair emphasizes project-based learning to ensure students gain practical experience and apply theoretical knowledge to real-world scenarios. This approach is integrated throughout the curriculum, with students working on both individual and group projects.
The program includes mandatory mini-projects in the second and fourth semesters, where students work on business problems and present their solutions. These projects are designed to enhance critical thinking, problem-solving, and communication skills. Students are guided by faculty mentors and are encouraged to collaborate with peers and industry partners.
The final-year thesis or capstone project is a comprehensive, independent research project that allows students to explore a topic of interest in depth. Students work closely with faculty mentors to develop their research questions, conduct literature reviews, and present their findings. The capstone project is a significant component of the program, as it provides students with the opportunity to demonstrate their mastery of business concepts and their ability to contribute to the field.
Project selection is based on student interests, faculty expertise, and industry relevance. Students are encouraged to choose projects that align with their career goals and personal interests. The program also offers opportunities for students to collaborate with industry partners on real business challenges, providing them with exposure to practical applications of their learning.