Curriculum Overview
The Bachelor of Business Administration program at Krishna Teja Degree And Pg College Chittoor is structured to provide a comprehensive and progressive learning experience. The curriculum is divided into three years, with each year comprising multiple semesters. The program emphasizes both theoretical knowledge and practical application, ensuring that students are well-prepared for the demands of the business world.
Students begin their journey with foundational courses that introduce them to the core principles of business management. As they progress, they delve into specialized areas such as marketing, finance, human resources, and operations management. The curriculum is designed to be flexible, allowing students to explore different areas of interest while building a strong foundation in business fundamentals.
Year 1 - Foundation Year
The first year of the BBA program focuses on building a strong foundation in business principles. Students are introduced to subjects such as business communication, economics, business mathematics, and introduction to management. These courses provide students with the essential knowledge and skills needed to understand the complexities of the business environment.
Year 2 - Core Business Disciplines
The second year of the program delves deeper into core business disciplines. Students study subjects such as financial accounting, managerial economics, organizational behavior, and business law. These courses are designed to provide students with a comprehensive understanding of business operations and the legal and ethical frameworks that govern business activities.
Year 3 - Specializations and Electives
The final year of the program allows students to specialize in areas of their choice. Students can select from a range of electives such as digital marketing, international business, human resource management, and financial management. This year also includes a mandatory internship program, which provides students with real-world experience and exposure to industry practices.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Communication | 3-0-0-3 | None |
| 1 | BBA102 | Introduction to Management | 3-0-0-3 | None |
| 1 | BBA103 | Business Mathematics | 3-0-0-3 | None |
| 1 | BBA104 | Business Economics | 3-0-0-3 | None |
| 1 | BBA105 | Introduction to Business Law | 3-0-0-3 | None |
| 1 | BBA106 | Business Statistics | 3-0-0-3 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA103 |
| 2 | BBA202 | Managerial Economics | 3-0-0-3 | BBA104 |
| 2 | BBA203 | Organizational Behavior | 3-0-0-3 | BBA102 |
| 2 | BBA204 | Business Law | 3-0-0-3 | BBA105 |
| 2 | BBA205 | Business Research Methods | 3-0-0-3 | BBA106 |
| 2 | BBA206 | Business Analytics | 3-0-0-3 | BBA106 |
| 3 | BBA301 | Marketing Management | 3-0-0-3 | BBA201 |
| 3 | BBA302 | Human Resource Management | 3-0-0-3 | BBA203 |
| 3 | BBA303 | Financial Management | 3-0-0-3 | BBA201 |
| 3 | BBA304 | Operations Management | 3-0-0-3 | BBA201 |
| 3 | BBA305 | Strategic Management | 3-0-0-3 | BBA201 |
| 3 | BBA306 | International Business | 3-0-0-3 | BBA201 |
| 4 | BBA401 | Digital Marketing | 3-0-0-3 | BBA301 |
| 4 | BBA402 | Entrepreneurship | 3-0-0-3 | BBA305 |
| 4 | BBA403 | Sustainability and CSR | 3-0-0-3 | BBA305 |
| 4 | BBA404 | Business Ethics | 3-0-0-3 | BBA305 |
| 4 | BBA405 | Business Negotiation | 3-0-0-3 | BBA305 |
| 4 | BBA406 | Business Policy | 3-0-0-3 | BBA305 |
| 5 | BBA501 | Advanced Financial Analysis | 3-0-0-3 | BBA303 |
| 5 | BBA502 | Marketing Research | 3-0-0-3 | BBA301 |
| 5 | BBA503 | Human Resource Development | 3-0-0-3 | BBA302 |
| 5 | BBA504 | Supply Chain Management | 3-0-0-3 | BBA304 |
| 5 | BBA505 | Business Strategy | 3-0-0-3 | BBA305 |
| 5 | BBA506 | International Marketing | 3-0-0-3 | BBA301 |
| 6 | BBA601 | Capstone Project | 3-0-0-3 | None |
| 6 | BBA602 | Internship | 3-0-0-3 | None |
Advanced Departmental Elective Courses
Advanced departmental elective courses are designed to provide students with specialized knowledge in specific areas of business. These courses are offered in the later semesters of the program and are tailored to meet the interests and career goals of students.
Digital Marketing: This course explores the principles and practices of digital marketing, including social media marketing, search engine optimization, email marketing, and content marketing. Students learn to develop and execute digital marketing campaigns using industry-standard tools and platforms.
Human Resource Development: This course focuses on the development and management of human resources in organizations. Students explore topics such as training and development, performance management, employee relations, and organizational behavior.
Supply Chain Management: This course examines the management of supply chains and logistics. Students learn about inventory management, procurement, transportation, and distribution strategies to optimize supply chain performance.
Business Strategy: This course provides students with a comprehensive understanding of strategic management. Students explore topics such as competitive analysis, strategic planning, organizational design, and change management.
International Marketing: This course focuses on marketing in global markets. Students learn about international market entry strategies, cross-cultural marketing, global branding, and international trade regulations.
Advanced Financial Analysis: This course delves into advanced financial analysis techniques and tools. Students explore financial modeling, risk assessment, investment analysis, and corporate valuation.
Marketing Research: This course provides students with the skills to conduct market research and analyze consumer behavior. Students learn about research design, data collection, statistical analysis, and report writing.
Business Ethics: This course explores ethical issues in business and corporate governance. Students examine ethical decision-making frameworks, corporate social responsibility, and ethical leadership.
Business Negotiation: This course focuses on negotiation strategies and techniques. Students learn about conflict resolution, bargaining, and consensus-building in business settings.
Business Policy: This course provides students with an understanding of business policy and strategic decision-making. Students explore topics such as policy formulation, organizational structure, and strategic implementation.
Project-Based Learning
Project-based learning is a cornerstone of the BBA program at Krishna Teja Degree And Pg College Chittoor. The program emphasizes hands-on learning experiences that allow students to apply theoretical knowledge to real-world business challenges.
Students are required to complete two major projects during their academic journey. The first project, a mini-project, is undertaken in the third year and focuses on a specific business issue or challenge. The second project, a capstone project, is completed in the final year and involves comprehensive research and analysis of a complex business problem.
The mini-project is designed to develop students' analytical and problem-solving skills. Students work in teams to identify a business challenge, conduct research, and propose solutions. The project is supervised by faculty members and evaluated based on research quality, presentation, and team collaboration.
The capstone project is a more extensive and in-depth research endeavor. Students select a topic of interest and conduct original research under the guidance of a faculty mentor. The project culminates in a comprehensive report and presentation to faculty members and industry experts.
Project selection is based on student interests and faculty expertise. Students are encouraged to choose projects that align with their career goals and personal interests. The college provides resources and support to ensure that students have the necessary tools and guidance to complete their projects successfully.