Curriculum

The Business Administration program at Mahapurusha Srimanta Sankaradeva Viswavidyalaya Nagaon follows a carefully designed curriculum that ensures students acquire both theoretical knowledge and practical skills necessary for success in the modern business world.

Advanced departmental elective courses include:

• Business Analytics: This course equips students with tools and techniques for extracting insights from large datasets. Students learn to use statistical software packages like R and Python to perform regression analysis, clustering, classification, and forecasting.
• Digital Marketing: The course explores modern marketing channels including social media, email marketing, SEO, PPC advertising, and content creation. Students gain hands-on experience with platforms like Google Analytics, Facebook Ads Manager, and HubSpot.
• Supply Chain Management: Focuses on optimizing procurement, inventory control, logistics, and distribution networks. Case studies from global companies like Walmart, Amazon, and UPS are used to illustrate best practices.
• Entrepreneurship & Venture Creation: Covers ideation, business modeling, market validation, funding strategies, legal structures, and scaling techniques for startups. Students develop a business plan as part of the course assessment.
• Risk Management: Teaches students how to identify, assess, and mitigate financial and operational risks in various business contexts. Topics include derivatives, insurance products, enterprise risk management frameworks, and regulatory compliance.
• Innovation Management: Explores innovation processes, creativity techniques, design thinking, lean startup methodology, and open innovation strategies. Students work on real-world innovation challenges posed by industry partners.
• Corporate Governance: Examines the legal, ethical, and practical aspects of corporate governance structures. Students study board dynamics, shareholder rights, executive compensation, and transparency mechanisms.
• Sustainable Business Practices: Integrates environmental and social considerations into business strategy. Topics include carbon footprint reduction, sustainable supply chains, ESG reporting, and stakeholder engagement strategies.
• International Financial Management: Deals with financial decisions in a global context including foreign exchange markets, international capital structure, cross-border investments, and multinational financial management.
• Strategic Brand Management: Focuses on building and maintaining brand equity through strategic communication, consumer psychology, brand architecture, and integrated marketing communications.

The department emphasizes project-based learning as a cornerstone of its educational philosophy. Students engage in mandatory mini-projects throughout their academic journey that build upon each other to culminate in a comprehensive final-year thesis or capstone project.

Mini-projects are assigned at the end of each semester and must be completed within a specified timeframe. Each project is evaluated based on research quality, analytical depth, presentation skills, and peer collaboration. Projects often involve working with real organizations, where students conduct surveys, analyze data, and propose actionable recommendations.

The final-year thesis or capstone project is a significant undertaking that requires students to select a topic aligned with their interests and career goals. They are paired with faculty mentors who guide them through the research process, from literature review to data collection, analysis, and dissemination of findings. The project must demonstrate originality, rigor, and relevance to contemporary business challenges.