Placement Statistics Overview
The placement statistics for the B.Tech in Digital Marketing program at MAHARISHI CENTRE FOR EDUCATIONAL EXCELLENCE reflect a consistently strong performance year after year. The program maintains an average placement rate of over 90%, with many students receiving multiple offers from top-tier companies.
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2023 | 900000 | 450000 | 420000 | 92.0% | 85 |
| 2022 | 800000 | 420000 | 390000 | 91.0% | 78 |
| 2021 | 750000 | 400000 | 370000 | 89.0% | 72 |
| 2020 | 700000 | 380000 | 350000 | 87.0% | 65 |
| 2019 | 650000 | 360000 | 330000 | 85.0% | 58 |
Top Recruiting Companies
The program attracts interest from leading companies in various sectors, including technology giants, digital agencies, and consulting firms. Below is a list of top recruiters for the Digital Marketing program:
- Microsoft
- Amazon
- Meta
- Adobe
- Salesforce
- HubSpot
- Oracle
- TikTok
- Snapchat
- Uber
- Airbnb
- Spotify
- Netflix
- Disney
- Coca-Cola
- P&G
These companies offer a variety of roles, including:
- Digital Marketing Manager
- Data Analyst
- Product Marketing Specialist
- Brand Strategist
- Social Media Director
- Content Marketing Lead
- SEO Specialist
- PPC Campaign Manager
- Growth Hacker
- Digital Product Manager
Sector-wise Analysis
The sector analysis for graduates shows strong demand across multiple domains:
IT/Software
This sector dominates the placement landscape, with companies like Google and Microsoft offering roles in digital strategy, product marketing, and customer engagement. The focus here is on leveraging data to drive business outcomes.
Core Engineering
Graduates often transition into roles within core engineering teams, particularly those focused on product development or technical marketing. These roles typically involve understanding both engineering principles and marketing strategies.
Finance
In finance, roles such as financial analyst or risk strategist are common. Digital marketing skills are leveraged to understand consumer behavior in financial products and optimize user experiences for digital banking platforms.
Consulting
Consulting firms value the analytical and strategic thinking developed through digital marketing programs. Roles include marketing strategy consultants, business development analysts, and change management specialists.
Analytics
The analytics sector offers opportunities in data science, business intelligence, and performance measurement. Graduates often work with platforms like Google Analytics, Adobe Analytics, or custom-built tools to interpret campaign performance.
PSUs
Public sector units are increasingly recognizing the importance of digital presence and are hiring graduates for roles related to public relations, brand management, and communication strategy.
Internship Season
The internship season is a crucial part of the academic journey. Internships provide hands-on experience and often lead to full-time offers. The program facilitates internships through its extensive network of industry partners.
Historically, students have received stipends ranging from ₹20,000 to ₹40,000 per month, with some top-tier companies offering higher compensation. The highest stipend recorded was ₹60,000 per month for an internship at Google.