Course Structure
| Semester | Course Code | Course Title | Credits (L-T-P-C) | Prerequisites |
|---|
| 1 | BBA-101 | Principles of Management | 3-0-0-3 | - |
| 1 | BBA-102 | Business Communication | 3-0-0-3 | - |
| 1 | BBA-103 | Introduction to Economics | 3-0-0-3 | - |
| 1 | BBA-104 | Quantitative Techniques | 3-0-0-3 | - |
| 1 | BBA-105 | Introduction to Business Law | 3-0-0-3 | - |
| 2 | BBA-201 | Financial Accounting | 3-0-0-3 | BBA-103 |
| 2 | BBA-202 | Marketing Management | 3-0-0-3 | - |
| 2 | BBA-203 | Organizational Behavior | 3-0-0-3 | - |
| 2 | BBA-204 | Operations Research | 3-0-0-3 | BBA-104 |
| 2 | BBA-205 | Business Statistics | 3-0-0-3 | BBA-104 |
| 3 | BBA-301 | Strategic Management | 3-0-0-3 | BBA-201, BBA-202, BBA-203 |
| 3 | BBA-302 | Human Resource Development | 3-0-0-3 | BBA-203 |
| 3 | BBA-303 | Corporate Governance | 3-0-0-3 | BBA-201 |
| 3 | BBA-304 | Business Ethics | 3-0-0-3 | - |
| 3 | BBA-305 | Financial Markets & Institutions | 3-0-0-3 | BBA-201 |
| 4 | BBA-401 | International Business | 3-0-0-3 | BBA-301 |
| 4 | BBA-402 | Business Analytics | 3-0-0-3 | BBA-205 |
| 4 | BBA-403 | Sustainability & CSR | 3-0-0-3 | - |
| 4 | BBA-404 | Entrepreneurship & Innovation | 3-0-0-3 | - |
| 4 | BBA-405 | Capstone Project | 3-0-0-3 | All previous courses |
Advanced Departmental Elective Courses
The department offers a variety of advanced elective courses designed to deepen students' understanding of specialized areas within business administration. These courses are taught by leading faculty members with extensive industry experience.
- Financial Risk Management: This course explores various financial risks such as market risk, credit risk, operational risk, and liquidity risk. Students learn about risk measurement techniques, hedging strategies, and regulatory frameworks governing financial institutions. The course includes practical applications through case studies of real-world financial crises.
- Digital Marketing Strategy: This elective delves into the strategic aspects of digital marketing, including SEO/SEM, social media marketing, email marketing, and mobile advertising. Students learn how to develop comprehensive digital marketing plans and evaluate their effectiveness using analytics tools.
- Strategic Brand Management: The course focuses on building and maintaining brand equity through effective branding strategies. It covers brand positioning, brand identity development, and brand extension strategies. Case studies from successful brands provide insights into practical applications.
- Supply Chain Optimization: Students explore supply chain management concepts including logistics, procurement, inventory control, and supplier relationship management. The course includes hands-on analysis of real-world supply chains and optimization techniques using software tools.
- Corporate Social Responsibility & Sustainability: This course examines the role of businesses in promoting social and environmental sustainability. It covers CSR frameworks, ESG reporting, sustainable business models, and stakeholder engagement strategies.
- Business Intelligence & Analytics: The course teaches students how to use data analytics tools to extract insights from large datasets. Topics include descriptive, predictive, and prescriptive analytics, machine learning algorithms, and visualization techniques.
- Global Strategic Management: This elective explores international business environments, cross-cultural management, global strategy formulation, and multinational enterprise operations. Students analyze case studies of global companies to understand international expansion strategies.
- Innovation & Design Thinking: The course introduces design thinking methodologies for innovation management. It covers ideation techniques, prototyping, user experience design, and innovation frameworks used by leading companies.
- Leadership in Complex Organizations: This advanced course focuses on leadership challenges in complex organizational environments. It explores transformational leadership, change management, organizational culture, and crisis leadership strategies.
- Entrepreneurial Finance: Students learn about financing startups and small businesses, including venture capital, angel investment, crowdfunding, and business valuation techniques. The course includes case studies of successful startups and funding strategies.
Project-Based Learning Philosophy
The department strongly believes in project-based learning as a means to enhance student engagement and practical application of theoretical concepts. Students are encouraged to work on real-world projects throughout their academic journey, culminating in a capstone project during their final year.
The structure of project-based learning includes:
- Mini-Projects (Years 1-3): These are smaller-scale projects that allow students to apply concepts learned in specific courses. Mini-projects typically involve working in teams and are assessed based on project execution, presentation, and report writing.
- Capstone Project (Year 4): The final-year capstone project is a comprehensive initiative that integrates all areas of study. Students select a topic relevant to their specialization and work under the guidance of faculty mentors. The project involves extensive research, data analysis, and presentation to industry experts.
Evaluation criteria for projects include:
- Conceptual clarity and relevance
- Research methodology and data collection techniques
- Analysis and interpretation of results
- Presentation quality and team collaboration
- Report writing standards and references
Students are encouraged to choose projects that align with their interests and career goals. Faculty mentors are assigned based on the project topic and student preferences. The department facilitates access to industry partners for project collaboration, ensuring students gain exposure to real-world business challenges.
