Comprehensive Course Structure
The Bachelor of Business Administration program at NRI Degree College West Godavari is structured over six semesters, with a carefully designed curriculum that balances theoretical knowledge with practical application. The program includes core subjects, departmental electives, science electives, and laboratory courses that collectively provide students with a well-rounded business education. Each semester is designed to build upon the previous one, ensuring a progressive and comprehensive learning experience.
| Year | Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|---|
| 1 | I | BBA101 | Introduction to Business Administration | 3-0-0-3 | - |
| 1 | I | BBA102 | Business Communication | 3-0-0-3 | - |
| 1 | I | BBA103 | Principles of Management | 3-0-0-3 | - |
| 1 | I | BBA104 | Business Economics | 3-0-0-3 | - |
| 1 | I | BBA105 | Business Mathematics | 3-0-0-3 | - |
| 1 | I | BBA106 | Introduction to Computers | 3-0-0-3 | - |
| 1 | I | BBA107 | Business Analytics Lab | 0-0-3-1 | - |
| 1 | II | BBA201 | Organizational Behavior | 3-0-0-3 | BBA103 |
| 1 | II | BBA202 | Financial Accounting | 3-0-0-3 | - |
| 1 | II | BBA203 | Marketing Principles | 3-0-0-3 | - |
| 1 | II | BBA204 | Human Resource Management | 3-0-0-3 | - |
| 1 | II | BBA205 | Business Statistics | 3-0-0-3 | BBA105 |
| 1 | II | BBA206 | Business Law | 3-0-0-3 | - |
| 1 | II | BBA207 | Financial Accounting Lab | 0-0-3-1 | BBA202 |
| 2 | III | BBA301 | Strategic Management | 3-0-0-3 | BBA201 |
| 2 | III | BBA302 | Corporate Finance | 3-0-0-3 | BBA202 |
| 2 | III | BBA303 | Operations Management | 3-0-0-3 | - |
| 2 | III | BBA304 | Marketing Research | 3-0-0-3 | BBA203 |
| 2 | III | BBA305 | Business Ethics | 3-0-0-3 | - |
| 2 | III | BBA306 | Supply Chain Management | 3-0-0-3 | - |
| 2 | III | BBA307 | Operations Management Lab | 0-0-3-1 | BBA303 |
| 2 | IV | BBA401 | International Business | 3-0-0-3 | BBA301 |
| 2 | IV | BBA402 | Risk Management | 3-0-0-3 | BBA302 |
| 2 | IV | BBA403 | Business Strategy | 3-0-0-3 | BBA301 |
| 2 | IV | BBA404 | Consumer Behavior | 3-0-0-3 | BBA203 |
| 2 | IV | BBA405 | Business Intelligence | 3-0-0-3 | BBA205 |
| 2 | IV | BBA406 | Entrepreneurship | 3-0-0-3 | - |
| 2 | IV | BBA407 | Business Intelligence Lab | 0-0-3-1 | BBA405 |
| 3 | V | BBA501 | Financial Markets | 3-0-0-3 | BBA302 |
| 3 | V | BBA502 | Investment Analysis | 3-0-0-3 | BBA302 |
| 3 | V | BBA503 | Brand Management | 3-0-0-3 | BBA203 |
| 3 | V | BBA504 | Human Capital Management | 3-0-0-3 | BBA204 |
| 3 | V | BBA505 | Corporate Governance | 3-0-0-3 | - |
| 3 | V | BBA506 | Project Management | 3-0-0-3 | - |
| 3 | V | BBA507 | Project Management Lab | 0-0-3-1 | BBA506 |
| 3 | VI | BBA601 | Business Analytics | 3-0-0-3 | BBA405 |
| 3 | VI | BBA602 | Business Consulting | 3-0-0-3 | BBA301 |
| 3 | VI | BBA603 | Global Business Strategy | 3-0-0-3 | BBA401 |
| 3 | VI | BBA604 | Research Methodology | 3-0-0-3 | - |
| 3 | VI | BBA605 | Capstone Project | 0-0-6-3 | - |
| 3 | VI | BBA606 | Internship | 0-0-0-3 | - |
Advanced Departmental Elective Courses
Advanced departmental elective courses in the BBA program are designed to provide students with specialized knowledge and skills in specific areas of business management. These courses are offered in the later semesters and are tailored to meet the diverse interests and career aspirations of students.
Financial Markets and Institutions is a core elective that delves into the functioning of financial markets, the role of financial institutions, and the regulatory framework governing financial services. The course covers topics such as securities markets, banking systems, insurance, and investment management. Students learn how to analyze financial markets, assess risks, and make informed investment decisions. The course is taught by Dr. Ramesh Kumar, who brings extensive experience in financial strategy and corporate governance.
Investment Analysis and Portfolio Management focuses on the principles and practices of investment analysis, portfolio construction, and risk management. Students learn how to evaluate investment opportunities, construct diversified portfolios, and manage investment risks. The course covers asset allocation, performance measurement, and financial modeling. This course is led by Dr. Ramesh Kumar, who has published extensively on investment strategies and risk management.
Brand Management and Consumer Psychology explores the strategies and practices involved in building and managing strong brands. The course covers brand identity, brand positioning, consumer behavior, and marketing communication. Students learn how to develop brand strategies, conduct brand audits, and measure brand performance. This course is taught by Dr. Priya Sharma, a specialist in marketing and consumer behavior.
Human Capital Management focuses on the management of human resources in organizations. The course covers topics such as talent acquisition, employee development, performance management, and compensation strategies. Students learn how to design and implement HR strategies that align with organizational goals. This course is led by Dr. Anjali Patel, who has extensive experience in organizational development and HR consulting.
Corporate Governance and Ethics examines the principles and practices of corporate governance, ethical decision-making, and stakeholder management. The course covers topics such as board structures, accountability, transparency, and ethical leadership. Students learn how to navigate complex governance issues and promote ethical business practices. This course is taught by Dr. Suresh Reddy, who has published extensively on corporate governance and ethical leadership.
Project Management provides students with the skills and knowledge needed to manage complex projects effectively. The course covers project planning, execution, monitoring, and closure. Students learn how to manage project resources, assess risks, and ensure project success. This course is led by Dr. Vignesh Iyer, an expert in project management and operations.
Business Analytics and Data Science equips students with the tools and techniques needed to analyze business data and derive actionable insights. The course covers data visualization, statistical analysis, predictive modeling, and machine learning. Students learn how to use business intelligence tools and apply data science methods to solve business problems. This course is taught by Dr. Deepa Menon, who has extensive experience in data analytics and business intelligence.
Entrepreneurship and Innovation focuses on the principles and practices of entrepreneurship, innovation, and business creation. The course covers topics such as idea generation, business model development, funding strategies, and startup management. Students learn how to identify opportunities, develop business plans, and launch successful ventures. This course is led by Dr. Deepa Menon, who has guided numerous startups through their early stages of development.
Global Business Strategy explores the strategic challenges and opportunities in global markets. The course covers international business environments, cross-cultural management, and global strategy development. Students learn how to develop and implement strategies for international expansion. This course is taught by Dr. Suresh Reddy, who has extensive experience in global business strategy.
Business Consulting provides students with the skills and knowledge needed to provide consulting services to organizations. The course covers problem-solving methodologies, client management, and consulting frameworks. Students learn how to conduct business analyses, develop recommendations, and implement solutions. This course is led by Dr. Suresh Reddy, who has worked with numerous organizations as a business consultant.
Supply Chain Management focuses on the design and management of supply chains. The course covers topics such as procurement, logistics, inventory management, and supplier relationships. Students learn how to optimize supply chain operations and improve efficiency. This course is taught by Dr. Vignesh Iyer, who has extensive experience in supply chain optimization.
Risk Management examines the identification, assessment, and mitigation of business risks. The course covers financial risk, operational risk, and strategic risk. Students learn how to develop risk management strategies and implement risk controls. This course is led by Dr. Ramesh Kumar, who has published extensively on risk management and financial analysis.
Business Intelligence and Decision Making focuses on the use of business intelligence tools and techniques to support decision-making. The course covers data warehousing, business intelligence dashboards, and analytical reporting. Students learn how to use business intelligence to improve decision-making processes. This course is taught by Dr. Deepa Menon, who has extensive experience in business intelligence and data analytics.
Project-Based Learning Approach
The BBA program at NRI Degree College West Godavari emphasizes project-based learning as a key component of the educational experience. This approach allows students to apply theoretical concepts to real-world business challenges, fostering critical thinking, problem-solving, and collaboration skills.
Mini-projects are assigned in the third and fourth semesters, with each project lasting approximately two months. These projects are designed to be interdisciplinary, requiring students to integrate knowledge from multiple business disciplines. Students work in teams of 3-5 members and are supervised by faculty mentors who provide guidance and feedback throughout the project lifecycle.
The final-year capstone project is a comprehensive, semester-long initiative that requires students to undertake an in-depth analysis of a real business problem. The project is typically based on a collaboration with an industry partner or a research topic selected by the student in consultation with a faculty advisor. The capstone project is evaluated based on the quality of research, the relevance of findings, and the clarity of presentation.
Project selection is facilitated through a structured process that includes a project proposal submission, faculty evaluation, and final approval. Students are encouraged to propose projects that align with their interests and career aspirations, while also ensuring that the projects are feasible and contribute to the learning outcomes of the program.
Faculty mentors play a crucial role in guiding students through the project process. They provide expertise in project design, methodology, and analysis, ensuring that students develop high-quality deliverables. The mentorship process includes regular meetings, progress reviews, and feedback sessions to support student learning and development.