Comprehensive Course Structure
The Marketing program at Omkarananda Institute Of Management And Technology is structured across 8 semesters, each containing a carefully curated mix of core subjects, departmental electives, science electives, and practical lab sessions. Below is the detailed breakdown of all courses offered in each semester:
| Semester | Course Code | Full Course Title | Credit Structure (L-T-P-C) | Prerequisite(s) |
|---|---|---|---|---|
| 1 | MG101 | Introduction to Marketing | 3-0-0-3 | None |
| 1 | MAT101 | Mathematics for Business | 4-0-0-4 | None |
| 1 | ENG101 | English Communication | 3-0-0-3 | None |
| 1 | BUS101 | Business Environment | 3-0-0-3 | None |
| 1 | LIT101 | Introduction to Psychology | 3-0-0-3 | None |
| 2 | MG201 | Consumer Behavior | 3-0-0-3 | MG101 |
| 2 | ECON201 | Microeconomics | 4-0-0-4 | MAT101 |
| 2 | MAT201 | Statistics for Marketing | 3-0-0-3 | MAT101 |
| 2 | MG202 | Marketing Research Methods | 3-0-0-3 | MG101 |
| 2 | BUS201 | Business Ethics & CSR | 3-0-0-3 | None |
| 3 | MG301 | Brand Management | 3-0-0-3 | MG201 |
| 3 | MG302 | Digital Marketing | 3-0-0-3 | MG202 |
| 3 | MG303 | Sales Management | 3-0-0-3 | MG201 |
| 3 | ECON301 | Macroeconomics | 4-0-0-4 | ECON201 |
| 3 | MG304 | Product Development | 3-0-0-3 | MG201 |
| 4 | MG401 | International Marketing | 3-0-0-3 | MG301 |
| 4 | MG402 | Customer Relationship Management | 3-0-0-3 | MG301 |
| 4 | MG403 | Marketing Strategy | 3-0-0-3 | MG301 |
| 4 | MG404 | Sustainable Marketing Practices | 3-0-0-3 | MG202 |
| 4 | MG405 | Marketing Technology (MarTech) | 3-0-0-3 | MG302 |
| 5 | MG501 | Data Analytics for Marketing | 3-0-0-3 | MAT201 |
| 5 | MG502 | Behavioral Economics in Marketing | 3-0-0-3 | MG201 |
| 5 | MG503 | Social Media Marketing | 3-0-0-3 | MG402 |
| 5 | MG504 | Marketing Research Project | 2-0-0-2 | MG202 |
| 6 | MG601 | Advanced Brand Strategy | 3-0-0-3 | MG401 |
| 6 | MG602 | E-commerce & Retail Strategy | 3-0-0-3 | MG403 |
| 6 | MG603 | Content Marketing | 3-0-0-3 | MG503 |
| 6 | MG604 | Capstone Project | 4-0-0-4 | All prior courses |
| 7 | MG701 | Global Branding & Localization | 3-0-0-3 | MG601 |
| 7 | MG702 | Influencer Marketing Strategy | 3-0-0-3 | MG503 |
| 7 | MG703 | Campaign Analytics & Optimization | 3-0-0-3 | MG501 |
| 8 | MG801 | Marketing Innovation Lab | 2-0-0-2 | MG604 |
| 8 | MG802 | Industry Internship | 4-0-0-4 | All prior courses |
Advanced Departmental Electives
The following are advanced departmental elective courses offered in the Marketing program, each with distinct learning objectives and relevance:
- Data Analytics for Marketing: This course focuses on applying statistical methods and data science tools to extract insights from marketing datasets. Students learn how to interpret consumer behavior trends using predictive modeling techniques.
- Behavioral Economics in Marketing: Explores the intersection of psychology and economics in consumer decision-making processes. The course helps students understand cognitive biases and how they can be leveraged ethically in marketing campaigns.
- Social Media Marketing: Delves into platform-specific strategies for maximizing reach and engagement on social networks. Students gain hands-on experience with content creation, influencer partnerships, and community management.
- Marketing Research Project: A capstone-style course where students design and execute a research project under faculty supervision, contributing original insights to the field of marketing.
- Advanced Brand Strategy: Builds upon foundational brand management principles by exploring complex scenarios involving repositioning, international expansion, and crisis communication.
- E-commerce & Retail Strategy: Analyzes the dynamics of online retail environments including logistics, pricing strategies, and customer experience optimization. Students work with real-world case studies from leading e-commerce platforms.
- Content Marketing: Focuses on creating compelling, value-driven content that drives engagement and supports business objectives. The course covers SEO, storytelling techniques, and cross-channel integration.
- Campaign Analytics & Optimization: Teaches students how to measure campaign effectiveness using various metrics and tools, enabling data-driven decision-making in marketing execution.
- Global Branding & Localization: Examines how brands adapt their messaging and positioning for different cultural contexts. Students study localization strategies used by multinational corporations.
- Influencer Marketing Strategy: Explores the evolving landscape of influencer partnerships, focusing on authenticity, disclosure requirements, and ROI measurement in influencer-driven campaigns.
Project-Based Learning Framework
The program emphasizes project-based learning as a core component of student development. Mini-projects are assigned at the end of each semester to reinforce classroom concepts and encourage creative problem-solving. These projects are typically completed in teams, fostering collaboration and communication skills.
For the final-year thesis/capstone project, students select topics aligned with their specialization interests. They are paired with faculty mentors who guide them through research methodology, data collection, analysis, and presentation preparation. The capstone project culminates in a public defense session where students present their findings to a panel of faculty members and industry experts.
Selection criteria for projects include academic merit, relevance to current industry trends, innovation potential, and alignment with personal career goals. Students are encouraged to propose original ideas or contribute to ongoing research initiatives led by faculty members.