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Course List Across All 8 Semesters

Advanced Departmental Elective Courses

Marketing is a dynamic field that evolves with technological advancements and changing consumer behaviors. To keep up with these changes, our department offers several advanced elective courses designed to equip students with specialized skills and knowledge.

The Consumer Psychology and Behavioral Economics course explores how psychological factors influence purchasing decisions and consumer behavior. Students study concepts like cognitive biases, decision-making heuristics, and emotional triggers that drive brand preference. This course combines theoretical frameworks with practical applications, including experiments and simulations.

In the Digital Marketing Analytics course, students learn to leverage data analytics tools for marketing strategy formulation. Topics include conversion rate optimization, customer lifetime value modeling, A/B testing, and predictive analytics. Students gain hands-on experience using platforms like Google Analytics, Tableau, and Python-based tools.

The Brand Strategy and Management course focuses on building and maintaining brand equity across markets and demographics. Students study case studies of global brands, examine branding strategies for different industries, and learn to develop comprehensive brand plans that align with organizational goals.

Sustainable Marketing Practices addresses the growing demand for environmentally responsible business practices. This course covers eco-branding, green marketing communications, carbon footprint measurement, and corporate sustainability reporting. Students also explore ethical dilemmas in marketing and learn how to balance profitability with social responsibility.

The Data-Driven Customer Segmentation course teaches students how to identify target audiences using demographic, psychographic, and behavioral data. Using tools like R, SPSS, and machine learning algorithms, students learn to segment markets effectively and tailor marketing messages for each group.

Global Marketing Strategy provides insights into international business environments and cross-cultural communication strategies. Students study how cultural differences impact brand perception, product adaptation, and promotional tactics in various regions. Case studies from multinational corporations offer practical examples of global expansion challenges and solutions.

Marketing Research Methodology introduces students to both qualitative and quantitative research techniques used in marketing. From designing surveys and focus groups to conducting experiments and analyzing results, this course prepares students for real-world research tasks.

The Social Media Marketing and Influencer Strategy course examines the role of social platforms in modern marketing practices. Students explore influencer selection criteria, content creation strategies, platform-specific optimizations, and engagement metrics. Guest speakers from major social media companies provide industry perspectives on emerging trends.

Product Development and Innovation focuses on bringing new products to market successfully. Students study ideation techniques, prototyping, testing methods, and go-to-market strategies. The course includes visits to innovation labs and collaboration with startups to understand real-world product development processes.

Event Marketing and Public Relations equips students with skills needed for organizing successful events and managing public perception. Topics include event planning, sponsorship acquisition, crisis communication, and media relations. Students participate in mock events and learn to manage budgets and timelines effectively.

E-commerce Strategy and Retail Innovation explores the evolution of retail from traditional stores to online platforms. Students study omnichannel strategies, inventory management systems, customer service automation, and digital payment solutions. Case studies from major e-commerce players provide insights into competitive advantages and operational challenges.

Marketing Automation and Customer Journey Mapping teaches students how to automate marketing processes and enhance customer experiences across touchpoints. Using tools like HubSpot and Marketo, students learn to create automated workflows that improve efficiency and personalization.

The Content Marketing and Storytelling Techniques course emphasizes the art of crafting compelling narratives that engage audiences and drive action. Students study storytelling principles, content formats, and cross-media strategies. They also practice creating content for various platforms including blogs, videos, podcasts, and social media channels.

Retail Branding and Visual Merchandising addresses the visual aspects of retail marketing. Students learn about store design, product placement, visual merchandising techniques, and how to create immersive shopping experiences that drive sales.

Crisis Communication in Marketing prepares students for handling negative publicity and managing brand reputation during challenging times. The course includes role-playing exercises, scenario planning, and analysis of past crisis situations to develop effective response strategies.

Project-Based Learning Philosophy

At RKDF INSTITUTE OF MANAGEMENT, project-based learning is central to our marketing program. This approach ensures that students not only grasp theoretical concepts but also apply them in practical contexts. Projects are designed to mirror real-world challenges faced by organizations, encouraging innovation and problem-solving skills.

The Mini-Projects are undertaken in the third and fourth years. Each student selects a project related to their area of interest under the guidance of a faculty mentor. These projects typically last six months and involve data collection, analysis, and presentation of findings. The evaluation criteria include creativity, technical execution, report quality, and oral defense.

The Final-Year Thesis/Capstone Project represents the culmination of the student's academic journey. It involves a comprehensive research or implementation project that demonstrates mastery in their chosen field. Students work closely with faculty advisors to develop a project proposal, conduct extensive research, and present their work at an industry forum.

Students can select projects from various sources including faculty research initiatives, industry collaborations, or self-initiated ideas. The selection process includes proposal presentations where students pitch their project concepts to a panel of faculty members. This ensures that each project aligns with the department's academic standards and industry relevance.

The capstone project is evaluated by a committee comprising internal faculty and external industry experts. The final presentation is often attended by potential employers, providing students with networking opportunities and exposure to real-world expectations in marketing roles.