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Comprehensive Course Structure

The Strategic Management program at Roorkee College Of Management And Computer Applications Roorkee is designed to provide a holistic education that combines theoretical foundations with practical applications. The curriculum spans eight semesters, ensuring a progressive learning journey from basic concepts to advanced specialization.

Semester-wise Course Breakdown

Advanced Departmental Elective Courses

Advanced elective courses in the Strategic Management program are designed to provide students with specialized knowledge and skills relevant to emerging trends in business strategy. These courses offer deeper insights into specific domains, allowing students to tailor their education based on personal interests and career goals.

Data Analytics for Strategic Decision Making

This course introduces students to the application of data analytics in strategic decision-making processes. Students learn to use statistical tools, machine learning algorithms, and business intelligence platforms to analyze large datasets and derive actionable insights for strategic planning. The course emphasizes real-world case studies from Fortune 500 companies and includes hands-on projects using industry-standard software.

Business Intelligence and Reporting

Students explore the principles of business intelligence, including data warehousing, OLAP (Online Analytical Processing), and dashboard design. The course covers advanced reporting techniques, KPI (Key Performance Indicator) development, and visualization tools. Through practical exercises, students gain experience in creating executive-level reports that inform strategic decisions.

Machine Learning for Business Strategy

This cutting-edge course combines machine learning methodologies with business strategy frameworks. Students learn to build predictive models for forecasting market trends, customer behavior, and competitive dynamics. The course includes practical applications using Python and R programming languages, with emphasis on ethical considerations in AI-driven decision-making.

Sustainable Business Strategy

The focus of this course is on integrating environmental sustainability into strategic planning processes. Students examine how organizations can align their business objectives with environmental goals while maintaining competitive advantage. Topics include carbon footprint reduction, circular economy principles, green supply chain management, and stakeholder engagement strategies.

Strategic Leadership

This course explores the role of leadership in strategic execution. Students study leadership theories, emotional intelligence, team dynamics, and change management processes. The curriculum includes simulations, role-playing exercises, and peer assessments to develop practical leadership skills necessary for strategic decision-making.

Entrepreneurship and Innovation

The course combines theoretical foundations of entrepreneurship with practical innovation techniques. Students learn about ideation, prototyping, venture creation, and scaling strategies. The program includes guest lectures from successful entrepreneurs, mentorship opportunities, and participation in startup competitions to foster entrepreneurial thinking.

Strategic Communication and Negotiation

This course develops students' abilities to communicate complex strategic concepts effectively. Emphasis is placed on negotiation techniques, stakeholder management, public speaking, and persuasive writing. Students practice these skills through mock negotiations, presentations, and group discussions with industry professionals.

Strategic Consulting Project

Students work in teams on real-world consulting projects provided by organizations seeking strategic advice. They apply their knowledge of business strategy to solve actual challenges faced by companies. The project involves research, analysis, stakeholder interviews, and development of strategic recommendations presented to senior executives.

Advanced Strategic Analysis

This course delves into complex analytical frameworks for evaluating strategic options. Students learn advanced techniques such as scenario planning, Monte Carlo simulations, and portfolio management models. The curriculum includes case studies from global organizations dealing with strategic uncertainty and multi-dimensional challenges.

Strategic Implementation and Change Management

This course focuses on translating strategic plans into actionable initiatives. Students study organizational behavior theories, change leadership practices, and implementation methodologies. Real-world examples from successful transformations help illustrate key concepts and best practices for managing strategic change.

Cross-Cultural Strategic Management

Students explore how cultural differences impact strategic decision-making in international contexts. The course covers cultural intelligence, global team management, cross-border collaboration, and localization strategies. Case studies from multinational corporations provide insights into navigating diverse business environments.

Strategic Risk Assessment

This course teaches students to identify, assess, and mitigate strategic risks. Topics include enterprise risk management, crisis planning, regulatory compliance, and contingency modeling. Students learn to integrate risk considerations into strategic planning processes using quantitative and qualitative methods.

Strategic Marketing Research

The course emphasizes research methodologies in strategic marketing contexts. Students learn to design surveys, conduct focus groups, analyze market data, and interpret consumer insights. The curriculum includes both primary and secondary research techniques applicable to strategic planning and product development.

Project-Based Learning Philosophy

Our program embraces project-based learning as a cornerstone of education. This approach allows students to apply theoretical knowledge to real-world scenarios, fostering critical thinking and practical problem-solving skills. Projects are designed to mirror industry challenges, providing students with authentic experiences that prepare them for professional environments.

Mini-Projects Structure

Mini-projects are integrated throughout the curriculum, typically spanning one semester each. These projects allow students to work in small teams on specific strategic challenges related to their coursework or industry partnerships. Each project includes clear learning objectives, milestone deliverables, and assessment criteria aligned with professional standards.

Final-Year Thesis/Capstone Project

The final-year thesis or capstone project represents the culmination of a student's academic journey. Students select a topic relevant to their specialization and conduct original research or consult on a significant strategic issue for an organization. The project requires extensive literature review, data collection, analysis, and presentation of findings to faculty and industry mentors.

Project Selection Process

Students choose projects based on their interests, career goals, and available resources. Faculty mentors guide students in selecting appropriate topics and ensuring alignment with program objectives. Projects may be initiated by faculty members, industry partners, or student-driven ideas that meet academic rigor standards.

Evaluation Criteria

Projects are evaluated based on multiple criteria including research quality, analytical depth, creativity, presentation skills, teamwork, and practical relevance. Peer assessments and feedback from industry mentors enhance the evaluation process, ensuring comprehensive feedback for student development.