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Fees
₹8,00,000
Placement
92.0%
Avg Package
₹8,50,000
Highest Package
₹18,00,000
Fees
₹8,00,000
Placement
92.0%
Avg Package
₹8,50,000
Highest Package
₹18,00,000
Seats
120
Students
1,200
Seats
120
Students
1,200
The Strategic Management program at Roorkee College Of Management And Computer Applications Roorkee is designed to provide a holistic education that combines theoretical foundations with practical applications. The curriculum spans eight semesters, ensuring a progressive learning journey from basic concepts to advanced specialization.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|
| 1 | SM-101 | Introduction to Management | 3-0-0-3 | - |
| 1 | SM-102 | Business Communication | 2-0-0-2 | - |
| 1 | SM-103 | Quantitative Methods for Business | 3-0-0-3 | - |
| 1 | SM-104 | Economics Principles | 3-0-0-3 | - |
| 1 | SM-105 | Introduction to Strategic Thinking | 2-0-0-2 | - |
| 1 | SM-106 | Business Ethics and Social Responsibility | 2-0-0-2 | - |
| 1 | SM-107 | Computer Applications in Business | 3-0-0-3 | - |
| 2 | SM-201 | Organizational Behavior | 3-0-0-3 | SM-101 |
| 2 | SM-202 | Marketing Principles | 3-0-0-3 | SM-104 |
| 2 | SM-203 | Financial Accounting | 3-0-0-3 | - |
| 2 | SM-204 | Operations Management | 3-0-0-3 | - |
| 2 | SM-205 | Business Law and Regulations | 2-0-0-2 | - |
| 2 | SM-206 | Research Methodology | 2-0-0-2 | - |
| 2 | SM-207 | Business Analytics Lab | 0-0-3-1 | SM-103 |
| 3 | SM-301 | Strategic Management | 3-0-0-3 | SM-201, SM-202 |
| 3 | SM-302 | Competitive Strategy | 3-0-0-3 | SM-301 |
| 3 | SM-303 | Business Policy | 3-0-0-3 | SM-301 |
| 3 | SM-304 | Corporate Governance | 2-0-0-2 | SM-201 |
| 3 | SM-305 | Sustainability in Business | 2-0-0-2 | - |
| 3 | SM-306 | Strategic Marketing | 3-0-0-3 | SM-202 |
| 3 | SM-307 | Financial Strategy | 3-0-0-3 | SM-203 |
| 4 | SM-401 | Global Strategy | 3-0-0-3 | SM-301, SM-302 |
| 4 | SM-402 | Digital Transformation | 3-0-0-3 | SM-301 |
| 4 | SM-403 | Innovation Management | 3-0-0-3 | - |
| 4 | SM-404 | Risk Management | 2-0-0-2 | SM-307 |
| 4 | SM-405 | Strategic Human Resources | 2-0-0-2 | SM-201 |
| 4 | SM-406 | Strategic Analytics Lab | 0-0-3-1 | SM-207 |
| 5 | SM-501 | Data Analytics for Strategic Decision Making | 3-0-0-3 | SM-301 |
| 5 | SM-502 | Business Intelligence and Reporting | 3-0-0-3 | SM-501 |
| 5 | SM-503 | Machine Learning for Business Strategy | 3-0-0-3 | SM-501 |
| 5 | SM-504 | Sustainable Business Strategy | 2-0-0-2 | SM-305 |
| 5 | SM-505 | Strategic Leadership | 2-0-0-2 | - |
| 5 | SM-506 | Entrepreneurship and Innovation | 2-0-0-2 | - |
| 5 | SM-507 | Strategic Communication and Negotiation | 2-0-0-2 | - |
| 6 | SM-601 | Strategic Consulting Project | 3-0-0-3 | SM-501, SM-502 |
| 6 | SM-602 | Advanced Strategic Analysis | 3-0-0-3 | SM-401, SM-501 |
| 6 | SM-603 | Strategic Implementation and Change Management | 3-0-0-3 | SM-401, SM-402 |
| 6 | SM-604 | Cross-Cultural Strategic Management | 3-0-0-3 | SM-401 |
| 6 | SM-605 | Strategic Risk Assessment | 2-0-0-2 | SM-404 |
| 6 | SM-606 | Strategic Marketing Research | 2-0-0-2 | SM-306 |
| 7 | SM-701 | Capstone Project | 3-0-0-3 | All previous semesters |
| 7 | SM-702 | Strategic Management Thesis | 3-0-0-3 | SM-701 |
| 7 | SM-703 | Industry Internship | 0-0-6-3 | All previous semesters |
| 8 | SM-801 | Strategic Leadership Workshop | 2-0-0-2 | SM-701, SM-702 |
| 8 | SM-802 | Strategic Innovation and Entrepreneurship | 2-0-0-2 | SM-605 |
| 8 | SM-803 | Strategic Communication and Presentation Skills | 2-0-0-2 | - |
Advanced elective courses in the Strategic Management program are designed to provide students with specialized knowledge and skills relevant to emerging trends in business strategy. These courses offer deeper insights into specific domains, allowing students to tailor their education based on personal interests and career goals.
This course introduces students to the application of data analytics in strategic decision-making processes. Students learn to use statistical tools, machine learning algorithms, and business intelligence platforms to analyze large datasets and derive actionable insights for strategic planning. The course emphasizes real-world case studies from Fortune 500 companies and includes hands-on projects using industry-standard software.
Students explore the principles of business intelligence, including data warehousing, OLAP (Online Analytical Processing), and dashboard design. The course covers advanced reporting techniques, KPI (Key Performance Indicator) development, and visualization tools. Through practical exercises, students gain experience in creating executive-level reports that inform strategic decisions.
This cutting-edge course combines machine learning methodologies with business strategy frameworks. Students learn to build predictive models for forecasting market trends, customer behavior, and competitive dynamics. The course includes practical applications using Python and R programming languages, with emphasis on ethical considerations in AI-driven decision-making.
The focus of this course is on integrating environmental sustainability into strategic planning processes. Students examine how organizations can align their business objectives with environmental goals while maintaining competitive advantage. Topics include carbon footprint reduction, circular economy principles, green supply chain management, and stakeholder engagement strategies.
This course explores the role of leadership in strategic execution. Students study leadership theories, emotional intelligence, team dynamics, and change management processes. The curriculum includes simulations, role-playing exercises, and peer assessments to develop practical leadership skills necessary for strategic decision-making.
The course combines theoretical foundations of entrepreneurship with practical innovation techniques. Students learn about ideation, prototyping, venture creation, and scaling strategies. The program includes guest lectures from successful entrepreneurs, mentorship opportunities, and participation in startup competitions to foster entrepreneurial thinking.
This course develops students' abilities to communicate complex strategic concepts effectively. Emphasis is placed on negotiation techniques, stakeholder management, public speaking, and persuasive writing. Students practice these skills through mock negotiations, presentations, and group discussions with industry professionals.
Students work in teams on real-world consulting projects provided by organizations seeking strategic advice. They apply their knowledge of business strategy to solve actual challenges faced by companies. The project involves research, analysis, stakeholder interviews, and development of strategic recommendations presented to senior executives.
This course delves into complex analytical frameworks for evaluating strategic options. Students learn advanced techniques such as scenario planning, Monte Carlo simulations, and portfolio management models. The curriculum includes case studies from global organizations dealing with strategic uncertainty and multi-dimensional challenges.
This course focuses on translating strategic plans into actionable initiatives. Students study organizational behavior theories, change leadership practices, and implementation methodologies. Real-world examples from successful transformations help illustrate key concepts and best practices for managing strategic change.
Students explore how cultural differences impact strategic decision-making in international contexts. The course covers cultural intelligence, global team management, cross-border collaboration, and localization strategies. Case studies from multinational corporations provide insights into navigating diverse business environments.
This course teaches students to identify, assess, and mitigate strategic risks. Topics include enterprise risk management, crisis planning, regulatory compliance, and contingency modeling. Students learn to integrate risk considerations into strategic planning processes using quantitative and qualitative methods.
The course emphasizes research methodologies in strategic marketing contexts. Students learn to design surveys, conduct focus groups, analyze market data, and interpret consumer insights. The curriculum includes both primary and secondary research techniques applicable to strategic planning and product development.
Our program embraces project-based learning as a cornerstone of education. This approach allows students to apply theoretical knowledge to real-world scenarios, fostering critical thinking and practical problem-solving skills. Projects are designed to mirror industry challenges, providing students with authentic experiences that prepare them for professional environments.
Mini-projects are integrated throughout the curriculum, typically spanning one semester each. These projects allow students to work in small teams on specific strategic challenges related to their coursework or industry partnerships. Each project includes clear learning objectives, milestone deliverables, and assessment criteria aligned with professional standards.
The final-year thesis or capstone project represents the culmination of a student's academic journey. Students select a topic relevant to their specialization and conduct original research or consult on a significant strategic issue for an organization. The project requires extensive literature review, data collection, analysis, and presentation of findings to faculty and industry mentors.
Students choose projects based on their interests, career goals, and available resources. Faculty mentors guide students in selecting appropriate topics and ensuring alignment with program objectives. Projects may be initiated by faculty members, industry partners, or student-driven ideas that meet academic rigor standards.
Projects are evaluated based on multiple criteria including research quality, analytical depth, creativity, presentation skills, teamwork, and practical relevance. Peer assessments and feedback from industry mentors enhance the evaluation process, ensuring comprehensive feedback for student development.
