Curriculum Overview
The Bachelor of Business Administration curriculum at Sree Venkateswara Degree College Nellore is structured to provide a comprehensive understanding of business principles and practices. The program spans three years, with each year comprising two semesters, and includes a blend of core subjects, departmental electives, science electives, and practical laboratory courses. The curriculum is designed to align with industry standards and is regularly updated to reflect current trends in business management.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Communication | 3-0-0-3 | None |
| 1 | BBA102 | Introduction to Management | 3-0-0-3 | None |
| 1 | BBA103 | Business Mathematics | 3-0-0-3 | None |
| 1 | BBA104 | Business Statistics | 3-0-0-3 | None |
| 1 | BBA105 | Introduction to Economics | 3-0-0-3 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA103 |
| 2 | BBA202 | Organizational Behavior | 3-0-0-3 | None |
| 2 | BBA203 | Marketing Principles | 3-0-0-3 | None |
| 2 | BBA204 | Operations Management | 3-0-0-3 | None |
| 2 | BBA205 | Business Ethics and Social Responsibility | 3-0-0-3 | None |
| 3 | BBA301 | Strategic Management | 3-0-0-3 | BBA201, BBA202 |
| 3 | BBA302 | Human Resource Management | 3-0-0-3 | BBA202 |
| 3 | BBA303 | Financial Planning and Analysis | 3-0-0-3 | BBA201 |
| 3 | BBA304 | International Business | 3-0-0-3 | BBA203 |
| 3 | BBA305 | Business Analytics | 3-0-0-3 | BBA104 |
| 4 | BBA401 | Supply Chain Management | 3-0-0-3 | BBA301 |
| 4 | BBA402 | Entrepreneurship and Innovation | 3-0-0-3 | BBA301 |
| 4 | BBA403 | E-Commerce | 3-0-0-3 | BBA304 |
| 4 | BBA404 | Business Research Methods | 3-0-0-3 | BBA305 |
| 4 | BBA405 | Capstone Project | 3-0-0-3 | BBA301, BBA302, BBA303 |
Advanced Departmental Electives
Advanced departmental electives in the BBA program at Sree Venkateswara Degree College Nellore are designed to provide students with in-depth knowledge in specialized areas of business. These courses are offered in the third and fourth years and are taught by faculty members who are experts in their respective fields.
- Business Analytics: This course explores the application of statistical and computational methods in business decision-making. Students learn to use tools such as Python, R, and SQL to analyze business data and derive actionable insights.
- Human Resource Management: This course delves into the strategic role of human resources in organizations. Students examine topics such as employee recruitment, training, performance management, and compensation strategies.
- Financial Planning and Analysis: This course focuses on financial forecasting, budgeting, and investment analysis. Students learn to prepare financial statements, conduct risk assessments, and evaluate investment opportunities.
- International Business: This course examines the complexities of conducting business across borders. Students explore topics such as global market entry strategies, cross-cultural management, and international trade policies.
- Entrepreneurship and Innovation: This course provides students with the tools and frameworks needed to identify business opportunities and develop innovative solutions. Students learn about business model development, venture creation, and scaling startups.
- E-Commerce: This course explores the digital transformation of retail and business models. Students examine online marketplaces, digital payment systems, and customer engagement strategies in e-commerce environments.
- Supply Chain Management: This course focuses on the design and optimization of supply chain networks. Students learn to manage procurement, inventory, logistics, and distribution to improve operational efficiency.
- Business Research Methods: This course introduces students to qualitative and quantitative research methodologies used in business. Students learn to design research studies, collect data, and interpret findings to support business decisions.
Project-Based Learning
The BBA program at Sree Venkateswara Degree College Nellore emphasizes project-based learning as a core component of the curriculum. Students engage in both mini-projects and a final-year capstone project that integrates knowledge from multiple disciplines. The mini-projects, undertaken in the second and third years, allow students to apply theoretical concepts to real-world business problems. The final-year capstone project, undertaken in the fourth year, is a comprehensive endeavor that requires students to conduct an in-depth analysis of a business challenge and propose a strategic solution.
The structure of these projects includes a proposal phase, where students define their research questions and methodologies; a data collection and analysis phase, where students gather and interpret relevant data; and a presentation phase, where students present their findings to faculty and industry mentors. The evaluation criteria for these projects include the clarity of the problem statement, the rigor of the methodology, the depth of the analysis, and the relevance of the proposed solutions. Students are paired with faculty mentors who guide them throughout the process, ensuring that they receive the support needed to succeed.