Course Structure Overview
The Bachelor of Business Administration program at Sri Gayatri Vidya Parishd Degree College Prakasam is structured over three years, with a total of six semesters. The curriculum is designed to provide students with a balanced mix of theoretical knowledge and practical application, ensuring they are well-prepared for both industry roles and further academic pursuits. The program emphasizes critical thinking, problem-solving, and ethical decision-making, aligning with global standards of business education.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Principles of Management | 3-0-0-3 | None |
| 1 | BBA102 | Business Communication | 3-0-0-3 | None |
| 1 | BBA103 | Economics for Business | 3-0-0-3 | None |
| 1 | BBA104 | Quantitative Methods | 3-0-0-3 | None |
| 1 | BBA105 | Introduction to Business Law | 3-0-0-3 | None |
| 1 | BBA106 | Business Ethics and Social Responsibility | 3-0-0-3 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA103 |
| 2 | BBA202 | Marketing Management | 3-0-0-3 | BBA102 |
| 2 | BBA203 | Organizational Behavior | 3-0-0-3 | BBA101 |
| 2 | BBA204 | Operations Management | 3-0-0-3 | BBA104 |
| 2 | BBA205 | Human Resource Management | 3-0-0-3 | BBA101 |
| 2 | BBA206 | Business Research Methods | 3-0-0-3 | BBA104 |
| 3 | BBA301 | Strategic Management | 3-0-0-3 | BBA201, BBA202, BBA203 |
| 3 | BBA302 | Financial Management | 3-0-0-3 | BBA201 |
| 3 | BBA303 | International Business | 3-0-0-3 | BBA202 |
| 3 | BBA304 | Business Analytics | 3-0-0-3 | BBA204 |
| 3 | BBA305 | Entrepreneurship | 3-0-0-3 | BBA201 |
| 3 | BBA306 | Sustainable Business Practices | 3-0-0-3 | BBA206 |
| 4 | BBA401 | Corporate Finance | 3-0-0-3 | BBA302 |
| 4 | BBA402 | Marketing Research | 3-0-0-3 | BBA202 |
| 4 | BBA403 | Supply Chain Management | 3-0-0-3 | BBA204 |
| 4 | BBA404 | Business Strategy | 3-0-0-3 | BBA301 |
| 4 | BBA405 | Project Management | 3-0-0-3 | BBA204 |
| 4 | BBA406 | Business Ethics and Governance | 3-0-0-3 | BBA306 |
| 5 | BBA501 | Advanced Business Analytics | 3-0-0-3 | BBA304 |
| 5 | BBA502 | Investment Banking | 3-0-0-3 | BBA302 |
| 5 | BBA503 | Global Marketing | 3-0-0-3 | BBA303 |
| 5 | BBA504 | Corporate Governance | 3-0-0-3 | BBA406 |
| 5 | BBA505 | Business Consulting | 3-0-0-3 | BBA404 |
| 5 | BBA506 | Business Innovation | 3-0-0-3 | BBA305 |
| 6 | BBA601 | Capstone Project | 3-0-0-3 | All previous courses |
| 6 | BBA602 | Internship | 0-0-0-3 | All previous courses |
Advanced Departmental Electives
Advanced departmental electives provide students with opportunities to explore specialized areas within business administration. These courses are designed to deepen students' understanding of specific domains and prepare them for advanced roles in their chosen fields.
Corporate Finance
This course delves into the complexities of corporate financial decision-making, including capital structure, dividend policy, and investment analysis. Students learn to evaluate financial risks and opportunities, and develop skills in financial modeling and valuation techniques.
Marketing Research
Marketing research involves the systematic collection and analysis of data to support marketing decisions. This course teaches students how to design research studies, collect and analyze data, and present findings to stakeholders.
Supply Chain Management
This course explores the strategic management of supply chains, including procurement, logistics, and inventory management. Students learn to optimize supply chain operations and enhance customer satisfaction through effective supply chain strategies.
Business Strategy
Business strategy focuses on long-term planning and decision-making to achieve competitive advantage. Students learn to analyze market environments, identify strategic opportunities, and develop comprehensive business strategies.
Project Management
This course covers the principles and practices of project management, including planning, execution, and monitoring. Students learn to manage resources, risks, and timelines to ensure successful project delivery.
Business Ethics and Governance
This course examines ethical dilemmas and governance issues in business. Students learn to navigate ethical challenges, understand regulatory frameworks, and promote responsible business practices.
Advanced Business Analytics
This course explores advanced analytics techniques and tools used in business decision-making. Students learn to apply statistical methods, machine learning algorithms, and data visualization to solve complex business problems.
Investment Banking
This course provides an overview of investment banking, including securities issuance, mergers and acquisitions, and financial modeling. Students learn to analyze financial markets and evaluate investment opportunities.
Global Marketing
This course examines marketing strategies in global markets, including cultural considerations, international trade, and cross-cultural communication. Students learn to develop effective marketing plans for diverse markets.
Corporate Governance
Corporate governance focuses on the systems and principles that ensure responsible and effective management of companies. This course covers board structures, accountability, and ethical leadership in corporate environments.
Business Consulting
This course introduces students to the practice of business consulting, including problem-solving, stakeholder management, and strategic recommendations. Students learn to apply business knowledge to real-world challenges.
Business Innovation
This course explores innovation processes and strategies to drive business growth. Students learn to identify opportunities, develop innovative solutions, and implement change management strategies.
Project-Based Learning Philosophy
The department's philosophy on project-based learning emphasizes hands-on experience and real-world application of business concepts. Students engage in both mini-projects and a final-year capstone project, allowing them to integrate their knowledge and skills in a practical context.
Mini-Projects
Mini-projects are undertaken during the second and third years of the program. These projects are typically small-scale and focus on specific business problems or case studies. Students work in teams to research, analyze, and propose solutions to real-world challenges. The projects are evaluated based on research quality, presentation skills, and teamwork.
Final-Year Capstone Project
The final-year capstone project is a comprehensive endeavor that integrates all aspects of the student's learning. Students select a topic of interest, conduct in-depth research, and develop a solution or recommendation for a business challenge. The project is supervised by faculty members and often involves collaboration with industry partners. The final presentation and report are evaluated by a panel of experts.
Project Selection and Mentorship
Students select their projects based on their interests and career goals. Faculty mentors guide students through the research process, providing expertise and feedback. The mentorship process ensures that students receive support throughout their project journey, from topic selection to final presentation.