Course Structure and Credit Distribution
The Bachelor of Business Administration program at Sri Gowri Degree And Pg College Visakhapatnam is structured over six semesters, with each semester comprising a specific set of core courses, departmental electives, science electives, and laboratory sessions. The program is designed to provide students with a comprehensive understanding of business principles and practical skills required for professional success.
| Semester | Course Code | Course Title | Credit (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|
| 1 | BBA101 | Principles of Management | 3-0-0-3 | - |
| 1 | BBA102 | Business Communication | 3-0-0-3 | - |
| 1 | BBA103 | Business Economics | 3-0-0-3 | - |
| 1 | BBA104 | Business Mathematics | 3-0-0-3 | - |
| 1 | BBA105 | Introduction to Business Statistics | 3-0-0-3 | - |
| 1 | BBA106 | Business Law | 3-0-0-3 | - |
| 1 | BBA107 | Business Analytics Lab | 0-0-3-1 | - |
| 2 | BBA201 | Organizational Behavior | 3-0-0-3 | BBA101 |
| 2 | BBA202 | Financial Accounting | 3-0-0-3 | BBA103 |
| 2 | BBA203 | Marketing Management | 3-0-0-3 | BBA103 |
| 2 | BBA204 | Operations Management | 3-0-0-3 | BBA103 |
| 2 | BBA205 | Human Resource Management | 3-0-0-3 | BBA101 |
| 2 | BBA206 | Business Research Methods | 3-0-0-3 | BBA105 |
| 2 | BBA207 | Financial Markets Lab | 0-0-3-1 | BBA202 |
| 3 | BBA301 | Strategic Management | 3-0-0-3 | BBA201 |
| 3 | BBA302 | Corporate Finance | 3-0-0-3 | BBA202 |
| 3 | BBA303 | Consumer Behavior | 3-0-0-3 | BBA203 |
| 3 | BBA304 | Supply Chain Management | 3-0-0-3 | BBA204 |
| 3 | BBA305 | Business Ethics and CSR | 3-0-0-3 | BBA106 |
| 3 | BBA306 | Entrepreneurship Development | 3-0-0-3 | BBA101 |
| 3 | BBA307 | Business Simulation Lab | 0-0-3-1 | BBA301 |
| 4 | BBA401 | International Business | 3-0-0-3 | BBA301 |
| 4 | BBA402 | Investment Analysis | 3-0-0-3 | BBA302 |
| 4 | BBA403 | Brand Management | 3-0-0-3 | BBA303 |
| 4 | BBA404 | Operations Research | 3-0-0-3 | BBA204 |
| 4 | BBA405 | Global Supply Chain | 3-0-0-3 | BBA304 |
| 4 | BBA406 | Business Intelligence | 3-0-0-3 | BBA206 |
| 4 | BBA407 | Marketing Research Lab | 0-0-3-1 | BBA403 |
| 5 | BBA501 | Business Strategy | 3-0-0-3 | BBA301 |
| 5 | BBA502 | Financial Risk Management | 3-0-0-3 | BBA302 |
| 5 | BBA503 | Consumer Psychology | 3-0-0-3 | BBA303 |
| 5 | BBA504 | Logistics Management | 3-0-0-3 | BBA304 |
| 5 | BBA505 | Sustainability in Business | 3-0-0-3 | BBA305 |
| 5 | BBA506 | Business Innovation | 3-0-0-3 | BBA306 |
| 5 | BBA507 | Business Analytics Capstone | 0-0-6-3 | BBA406 |
| 6 | BBA601 | Capstone Project | 0-0-6-6 | BBA501 |
| 6 | BBA602 | Internship | 0-0-0-3 | BBA501 |
| 6 | BBA603 | Leadership Development | 3-0-0-3 | BBA501 |
Advanced Departmental Elective Courses
Advanced departmental elective courses in the BBA program at Sri Gowri Degree And Pg College Visakhapatnam are designed to provide students with specialized knowledge and skills in specific areas of business. These courses are offered in the third and fourth years of the program and are tailored to meet the evolving demands of the business world.
Strategic Management
This course focuses on developing strategic thinking and planning capabilities. Students learn how to analyze competitive environments, formulate strategic plans, and implement organizational change. The course includes case studies from global companies and interactive simulations to enhance learning.
Corporate Finance
Corporate Finance is a core course that explores financial decision-making in business organizations. Students study capital structure, investment decisions, dividend policy, and financial planning. The course emphasizes practical applications through real-world financial data and case studies.
Consumer Behavior
This course delves into the psychological and social factors that influence consumer decision-making. Students learn how to conduct consumer research, develop marketing strategies, and understand brand loyalty. The course combines theoretical concepts with practical applications in marketing.
Supply Chain Management
The Supply Chain Management course covers the entire supply chain process from procurement to delivery. Students learn about logistics, inventory management, and supplier relationship management. The course includes practical projects that simulate real-world supply chain challenges.
Business Ethics and CSR
This course addresses ethical dilemmas in business and the role of corporate social responsibility. Students explore ethical frameworks, sustainability practices, and corporate governance. The course includes discussions on global business ethics and corporate accountability.
Entrepreneurship Development
Entrepreneurship Development focuses on identifying business opportunities, developing business plans, and launching ventures. Students learn about innovation, risk management, and funding strategies. The course includes mentorship from successful entrepreneurs and practical business development projects.
International Business
This course explores global business environments, cross-cultural management, and international trade. Students study international markets, foreign direct investment, and global supply chains. The course includes case studies from multinational corporations and interactive discussions on global business challenges.
Investment Analysis
Investment Analysis covers financial instruments, portfolio management, and investment strategies. Students learn how to evaluate investment opportunities and manage financial risks. The course includes practical sessions on financial modeling and market analysis.
Brand Management
Brand Management focuses on building and maintaining brand value. Students learn about brand identity, marketing communication, and brand equity. The course includes projects on brand development and brand strategy implementation.
Operations Research
This course introduces mathematical methods for solving business problems. Students learn about linear programming, decision analysis, and optimization techniques. The course emphasizes practical applications in operations management and business planning.
Global Supply Chain
Global Supply Chain explores the complexities of international logistics and supply chain management. Students study global sourcing, transportation, and risk management. The course includes case studies from global supply chain operations and interactive simulations.
Business Intelligence
Business Intelligence focuses on data analysis and decision-making using business intelligence tools. Students learn about data warehousing, business analytics, and performance measurement. The course includes hands-on projects using industry-standard tools and software.
Project-Based Learning Philosophy
The Department of Business Administration at Sri Gowri Degree And Pg College Visakhapatnam emphasizes project-based learning as a core component of the educational experience. This approach is designed to foster critical thinking, problem-solving skills, and practical application of business concepts.
Mini-projects are assigned in the second and third years of the program, allowing students to apply theoretical knowledge to real-world business scenarios. These projects are typically completed in teams and are evaluated based on research quality, analytical skills, presentation, and peer feedback. Students are encouraged to select projects that align with their interests and career goals, with guidance from faculty mentors.
The final-year capstone project is a comprehensive endeavor that integrates all aspects of the BBA curriculum. Students work on a significant business problem or opportunity, conducting in-depth research, developing strategic recommendations, and presenting their findings to faculty and industry experts. The capstone project is supervised by a faculty mentor and is a crucial component of the program's assessment criteria.
The project selection process involves students presenting their project ideas to faculty members, who provide feedback and guidance on feasibility and relevance. Students are encouraged to collaborate with industry partners or participate in research initiatives to enhance the quality and impact of their projects.