Course Structure Overview
The Bachelor of Business Administration program at Sri Sai Chaitanya Degree College Prakasam is structured over six semesters, with a carefully designed curriculum that balances foundational knowledge with specialized expertise. The program is divided into core courses, departmental electives, science electives, and laboratory sessions that provide hands-on experience in business analytics, marketing simulations, and financial modeling.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Principles of Management | 3-0-0-3 | None |
| 1 | BBA102 | Business Economics | 3-0-0-3 | None |
| 1 | BBA103 | Organizational Behavior | 3-0-0-3 | None |
| 1 | BBA104 | Accounting Fundamentals | 3-0-0-3 | None |
| 1 | BBA105 | Business Communication | 3-0-0-3 | None |
| 1 | BBA106 | Introduction to Marketing | 3-0-0-3 | None |
| 1 | BBA107 | Introduction to Finance | 3-0-0-3 | None |
| 1 | BBA108 | Business Analytics Lab | 0-0-3-1 | None |
| 2 | BBA201 | Financial Management | 3-0-0-3 | BBA104 |
| 2 | BBA202 | Strategic Management | 3-0-0-3 | BBA101 |
| 2 | BBA203 | Human Resource Management | 3-0-0-3 | BBA103 |
| 2 | BBA204 | Operations Management | 3-0-0-3 | BBA101 |
| 2 | BBA205 | Marketing Management | 3-0-0-3 | BBA106 |
| 2 | BBA206 | Business Research Methods | 3-0-0-3 | BBA105 |
| 2 | BBA207 | Business Law | 3-0-0-3 | BBA101 |
| 2 | BBA208 | Financial Modeling Lab | 0-0-3-1 | BBA201 |
| 3 | BBA301 | Corporate Finance | 3-0-0-3 | BBA201 |
| 3 | BBA302 | Advanced Marketing | 3-0-0-3 | BBA205 |
| 3 | BBA303 | Human Resource Development | 3-0-0-3 | BBA203 |
| 3 | BBA304 | Supply Chain Management | 3-0-0-3 | BBA204 |
| 3 | BBA305 | Business Strategy | 3-0-0-3 | BBA202 |
| 3 | BBA306 | Consumer Behavior | 3-0-0-3 | BBA205 |
| 3 | BBA307 | Business Ethics | 3-0-0-3 | BBA207 |
| 3 | BBA308 | Marketing Simulation Lab | 0-0-3-1 | BBA205 |
| 4 | BBA401 | Investment Analysis | 3-0-0-3 | BBA301 |
| 4 | BBA402 | International Business | 3-0-0-3 | BBA202 |
| 4 | BBA403 | Entrepreneurship | 3-0-0-3 | BBA202 |
| 4 | BBA404 | Business Consulting | 3-0-0-3 | BBA202 |
| 4 | BBA405 | Project Management | 3-0-0-3 | BBA204 |
| 4 | BBA406 | Business Analytics | 3-0-0-3 | BBA206 |
| 4 | BBA407 | Sustainable Business Practices | 3-0-0-3 | BBA207 |
| 4 | BBA408 | Business Innovation Lab | 0-0-3-1 | BBA403 |
| 5 | BBA501 | Advanced Financial Management | 3-0-0-3 | BBA401 |
| 5 | BBA502 | Global Marketing Strategy | 3-0-0-3 | BBA402 |
| 5 | BBA503 | Human Capital Management | 3-0-0-3 | BBA303 |
| 5 | BBA504 | Logistics and Distribution | 3-0-0-3 | BBA404 |
| 5 | BBA505 | Business Intelligence | 3-0-0-3 | BBA406 |
| 5 | BBA506 | Corporate Governance | 3-0-0-3 | BBA407 |
| 5 | BBA507 | Business Ethics and Compliance | 3-0-0-3 | BBA407 |
| 5 | BBA508 | Capstone Project Lab | 0-0-6-3 | BBA408 |
| 6 | BBA601 | Leadership and Team Dynamics | 3-0-0-3 | BBA501 |
| 6 | BBA602 | Strategic Business Planning | 3-0-0-3 | BBA502 |
| 6 | BBA603 | Advanced Business Analytics | 3-0-0-3 | BBA505 |
| 6 | BBA604 | Business Innovation and Entrepreneurship | 3-0-0-3 | BBA403 |
| 6 | BBA605 | Final Year Thesis | 0-0-0-6 | BBA508 |
| 6 | BBA606 | Internship | 0-0-0-6 | BBA508 |
| 6 | BBA607 | Capstone Project Presentation | 0-0-3-3 | BBA605 |
| 6 | BBA608 | Business Ethics and Sustainability | 3-0-0-3 | BBA507 |
Advanced Departmental Electives
The departmental elective courses in the Bachelor of Business Administration program are designed to provide students with in-depth knowledge in specialized areas of business management. These courses are offered based on student interest and career aspirations, allowing for a personalized educational experience.
Investment Analysis is a course that delves into the principles of financial investment, portfolio management, and risk assessment. Students learn about various investment instruments, including stocks, bonds, and derivatives, and how to evaluate their performance using financial models. The course also covers topics such as asset pricing, market efficiency, and behavioral finance, providing students with a comprehensive understanding of investment strategies.
Global Marketing Strategy focuses on the challenges and opportunities of marketing in international markets. Students explore topics such as cross-cultural communication, global brand management, and international trade policies. The course emphasizes the importance of adapting marketing strategies to local markets while maintaining brand consistency. Through case studies and simulations, students gain practical experience in developing and executing global marketing campaigns.
Human Capital Management is an advanced course that explores the strategic role of human resources in organizational success. Students learn about talent acquisition, employee development, performance management, and compensation strategies. The course also covers topics such as organizational culture, diversity management, and employee engagement, providing students with insights into managing human capital effectively.
Logistics and Distribution examines the complexities of supply chain management and distribution networks. Students learn about inventory management, transportation planning, warehouse operations, and distribution strategies. The course also covers emerging trends in logistics, such as automation, e-commerce fulfillment, and sustainable distribution practices. Through practical exercises and case studies, students gain hands-on experience in optimizing logistics operations.
Business Intelligence introduces students to the tools and techniques used in data analysis and business intelligence. Students learn about data mining, predictive analytics, and business intelligence dashboards. The course emphasizes the importance of data-driven decision-making and provides students with the skills to extract insights from large datasets. Through hands-on projects, students gain experience in building and interpreting business intelligence reports.
Corporate Governance focuses on the principles and practices of corporate governance, including board structure, executive compensation, and stakeholder relations. Students explore topics such as transparency, accountability, and ethical decision-making in corporate environments. The course also covers regulatory frameworks and compliance requirements, preparing students for roles in corporate governance and compliance.
Business Ethics and Compliance addresses the ethical challenges and legal requirements in business management. Students examine case studies of ethical dilemmas and learn about compliance frameworks and risk management. The course emphasizes the importance of ethical leadership and corporate responsibility, providing students with the knowledge to navigate complex ethical situations in their careers.
Leadership and Team Dynamics explores the theories and practices of leadership in modern organizations. Students learn about different leadership styles, team building, conflict resolution, and organizational change. The course emphasizes the importance of emotional intelligence and effective communication in leadership roles. Through group activities and simulations, students develop their leadership skills and learn to work effectively in teams.
Strategic Business Planning provides students with the tools and techniques for developing and implementing strategic plans. Students learn about SWOT analysis, competitive analysis, and strategic frameworks. The course also covers topics such as innovation management, business model development, and strategic implementation. Through case studies and projects, students gain experience in creating and executing strategic business plans.
Advanced Business Analytics focuses on advanced analytical techniques and their application in business decision-making. Students learn about machine learning, artificial intelligence, and predictive modeling. The course emphasizes the importance of data-driven insights and provides students with the skills to build and interpret complex analytical models. Through practical projects, students gain experience in solving real-world business problems using advanced analytics.
Business Innovation and Entrepreneurship is designed to foster creativity and innovation in business management. Students explore topics such as ideation, prototyping, and business model innovation. The course emphasizes the importance of entrepreneurial thinking and provides students with the tools to identify and pursue business opportunities. Through hands-on projects and mentorship, students develop their entrepreneurial skills and learn to create innovative business solutions.
Project-Based Learning Philosophy
The Bachelor of Business Administration program at Sri Sai Chaitanya Degree College Prakasam places a strong emphasis on project-based learning, recognizing that real-world business challenges require practical solutions. The program integrates project-based learning throughout the curriculum, starting from the first year with mini-projects and culminating in a comprehensive final-year thesis or capstone project.
Mini-projects are assigned in the second and third years, allowing students to apply theoretical concepts to practical business scenarios. These projects are typically team-based and involve collaboration with industry partners. Students work under the guidance of faculty mentors and receive feedback throughout the project lifecycle. The projects are evaluated based on criteria such as innovation, feasibility, impact, and presentation quality.
The final-year thesis or capstone project is a significant component of the program, providing students with an opportunity to demonstrate their mastery of business concepts and their ability to conduct independent research. Students select a topic of interest and work closely with a faculty advisor to develop a comprehensive project. The project may involve conducting a business analysis, developing a strategic plan, or proposing an innovative solution to a business challenge. The final project is presented to a panel of faculty members and industry experts, providing students with valuable feedback and networking opportunities.
The program also offers opportunities for students to participate in business competitions and hackathons, where they can apply their skills in a competitive environment. These events provide students with exposure to real-world challenges and the chance to work with industry professionals. The program encourages students to pursue internships and research opportunities that align with their interests and career goals, ensuring that they gain practical experience and build their professional networks.