Comprehensive Course Structure
| Semester | Course Code | Course Title | Credit (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Introduction to Business Administration | 3-0-0-3 | - |
| 1 | BBA102 | Business Economics | 4-0-0-4 | - |
| 1 | BBA103 | Statistics for Business | 4-0-0-4 | - |
| 1 | BBA104 | Financial Accounting | 3-0-0-3 | - |
| 1 | BBA105 | Organizational Behavior | 3-0-0-3 | - |
| 2 | BBA201 | Marketing Principles | 3-0-0-3 | BBA104 |
| 2 | BBA202 | Operations Management | 3-0-0-3 | BBA102 |
| 2 | BBA203 | Human Resource Management | 3-0-0-3 | BBA105 |
| 2 | BBA204 | Strategic Management | 3-0-0-3 | BBA101, BBA201, BBA202 |
| 3 | BBA301 | Digital Marketing | 3-0-0-3 | BBA201 |
| 3 | BBA302 | Corporate Finance | 3-0-0-3 | BBA104 |
| 3 | BBA303 | Supply Chain Management | 3-0-0-3 | BBA202 |
| 3 | BBA304 | Business Analytics | 3-0-0-3 | BBA103 |
| 4 | BBA401 | Entrepreneurship | 3-0-0-3 | BBA204 |
| 4 | BBA402 | International Business | 3-0-0-3 | BBA204 |
| 4 | BBA403 | Sustainable Business Practices | 3-0-0-3 | BBA204 |
Detailed Departmental Electives
The department offers several advanced elective courses designed to deepen students' understanding of specific areas within business administration:
- Advanced Financial Modeling: This course focuses on building complex financial models used in valuation, risk assessment, and investment decision-making. Students learn to use tools like Excel, Python, and financial software to create predictive models for corporate finance.
- Consumer Behavior and Brand Strategy: Explores how psychological, social, and cultural factors influence consumer purchasing decisions. Students examine brand positioning strategies and develop creative campaigns tailored to target demographics.
- Ethical Leadership in Global Organizations: Addresses ethical dilemmas in multinational business environments. The course emphasizes the role of leadership in promoting integrity, compliance, and corporate social responsibility across diverse cultures.
- Blockchain Applications in Business: Introduces students to blockchain technology and its potential applications in supply chain tracking, smart contracts, and digital identity verification within various industries.
- Innovation Management and R&D: Focuses on managing innovation processes within organizations. Students learn how to foster creativity, manage intellectual property, and implement change management strategies for innovation initiatives.
- Global Supply Chain Risk Management: Examines risks in global supply chains, including geopolitical instability, natural disasters, and regulatory changes. Students develop risk mitigation plans using real-world case studies from multinational corporations.
- Sustainable Finance and ESG Investing: Covers environmental, social, and governance (ESG) criteria in investment analysis. Students learn to evaluate companies based on their sustainability practices and integrate ESG factors into financial modeling.
- Corporate Governance and Stakeholder Theory: Explores the mechanisms that govern corporate decision-making and align stakeholder interests. Students analyze governance structures, board effectiveness, and ethical accountability in large organizations.
- Digital Transformation Strategy: Examines how companies adapt to digital disruptions. The course includes frameworks for developing digital strategies, leveraging emerging technologies, and managing organizational change during transformational periods.
- Leadership in Crisis Situations: Analyzes leadership behaviors during organizational crises such as financial downturns, public relations scandals, or operational failures. Students develop crisis communication plans and decision-making frameworks.
Project-Based Learning Philosophy
The department emphasizes project-based learning as a cornerstone of its pedagogical approach. Projects are structured to simulate real-world business challenges, encouraging students to apply theoretical concepts in practical contexts.
Mini-Projects: Each semester includes two mini-projects designed to reinforce key course concepts. These projects are typically completed in groups and involve working with actual datasets or client scenarios provided by industry partners.
Final-Year Thesis/Capstone Project: The capstone experience involves a comprehensive project undertaken over the final two semesters. Students select a topic relevant to their area of interest, conduct extensive research, and present findings to faculty and industry experts.
Students are matched with faculty mentors based on their interests and expertise. Mentors provide guidance throughout the project lifecycle, from initial concept development to final presentation.