Curriculum Overview
The Business Administration program at Transstadia University Ahmedabad is structured to provide a comprehensive and progressive learning experience. The curriculum is divided into core courses, departmental electives, science electives, and laboratory sessions, all designed to build a strong foundation and foster specialization.
Course Structure Across 8 Semesters
| Semester | Course Code | Course Title | Credit (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Fundamentals | 3-0-0-3 | None |
| 1 | BBA102 | Introduction to Economics | 3-0-0-3 | None |
| 1 | BBA103 | Business Communication | 3-0-0-3 | None |
| 1 | BBA104 | Business Ethics and Social Responsibility | 3-0-0-3 | None |
| 1 | BBA105 | Business Analytics Lab | 0-0-3-1 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA101 |
| 2 | BBA202 | Marketing Principles | 3-0-0-3 | BBA102 |
| 2 | BBA203 | Organizational Behavior | 3-0-0-3 | BBA101 |
| 2 | BBA204 | Data Analysis and Interpretation | 3-0-0-3 | BBA101 |
| 2 | BBA205 | Business Research Methods | 3-0-0-3 | BBA101 |
| 3 | BBA301 | Strategic Management | 3-0-0-3 | BBA201, BBA202 |
| 3 | BBA302 | Human Resource Management | 3-0-0-3 | BBA203 |
| 3 | BBA303 | Operations Management | 3-0-0-3 | BBA201 |
| 3 | BBA304 | Corporate Governance | 3-0-0-3 | BBA201 |
| 3 | BBA305 | Business Simulation Lab | 0-0-3-1 | BBA201 |
| 4 | BBA401 | Financial Management | 3-0-0-3 | BBA201 |
| 4 | BBA402 | International Business | 3-0-0-3 | BBA202 |
| 4 | BBA403 | Business Ethics and CSR | 3-0-0-3 | BBA104 |
| 4 | BBA404 | Business Innovation and Entrepreneurship | 3-0-0-3 | BBA301 |
| 4 | BBA405 | Capstone Project | 0-0-6-3 | BBA301 |
Advanced Departmental Electives
Departmental electives are designed to allow students to explore specialized areas of interest and gain in-depth knowledge in their chosen fields. These courses are offered in the third and fourth years and are tailored to meet the evolving demands of the business world.
Financial Markets and Institutions
This course provides students with a comprehensive understanding of financial markets, institutions, and their role in the global economy. Students will learn about financial instruments, market dynamics, regulatory frameworks, and risk management strategies. The course includes case studies of major financial crises and their impact on markets.
Consumer Psychology and Behavior
This elective explores the psychological factors that influence consumer decision-making. Students will study consumer behavior theories, market segmentation, brand psychology, and the impact of digital media on consumer choices. The course includes interactive sessions and real-world research projects.
Supply Chain Management
Supply chain management is critical for modern businesses to optimize efficiency and reduce costs. This course covers logistics, procurement, inventory management, and supplier relationship strategies. Students will work on real-world supply chain challenges and develop solutions using analytical tools.
Business Analytics and Data Science
With the increasing importance of data in decision-making, this course equips students with skills in data analysis, predictive modeling, and business intelligence. Students will use industry-standard tools like Python, R, and Tableau to analyze business data and derive actionable insights.
Corporate Governance and Risk Management
This course examines the principles and practices of corporate governance, including board structures, ethical decision-making, and risk assessment. Students will study regulatory frameworks and their application in real-world scenarios, with a focus on global governance standards.
Human Resource Development and Training
This course focuses on the design and implementation of HR development programs. Students will learn about training methodologies, performance management, and talent development strategies. The course includes simulations and real-world case studies from leading organizations.
Strategic Marketing and Brand Management
Students will explore the strategic aspects of marketing, including brand positioning, customer relationship management, and marketing strategy formulation. The course includes guest lectures from marketing executives and real-world marketing campaigns.
International Trade and Investment
This course provides an overview of international trade theories, trade policies, and foreign investment strategies. Students will analyze global trade patterns, economic integration, and the role of international institutions in shaping trade relations.
Entrepreneurship and Innovation
This course focuses on the process of innovation and entrepreneurship. Students will learn about idea generation, business model development, and venture creation. The course includes mentorship from successful entrepreneurs and hands-on business planning exercises.
Sustainable Business Practices
This course examines the role of sustainability in business operations. Students will study environmental impact, corporate social responsibility, and sustainable development strategies. The course includes field visits to sustainable businesses and research projects on environmental practices.
Project-Based Learning Approach
The Business Administration program at Transstadia University Ahmedabad emphasizes project-based learning as a core component of the curriculum. This approach ensures that students apply theoretical knowledge to real-world business challenges, enhancing their analytical and problem-solving skills.
Mini-projects are assigned in the second and third years, allowing students to work on specific business problems under faculty supervision. These projects are designed to develop teamwork, research, and presentation skills. Students are encouraged to collaborate with industry partners and apply their knowledge to practical situations.
The final-year capstone project is a significant component of the program, where students work on a comprehensive business challenge. The project is typically aligned with a company's real needs, and students are paired with faculty mentors who guide them through the research and implementation process. The capstone project culminates in a presentation to industry executives and faculty members.
The evaluation criteria for these projects include research quality, innovation, presentation skills, and the relevance of findings to business practice. Students are assessed on their ability to integrate knowledge from multiple disciplines and apply it to complex business problems.