Placement Statistics
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2023 | 600000 | 350000 | 300000 | 92.0% | 42 |
| 2022 | 550000 | 320000 | 280000 | 91.0% | 38 |
| 2021 | 500000 | 300000 | 260000 | 90.0% | 35 |
| 2020 | 450000 | 280000 | 240000 | 89.0% | 30 |
| 2019 | 400000 | 260000 | 220000 | 88.0% | 25 |
Top Recruiting Companies
Over the years, several top-tier companies have recruited graduates from our Digital Marketing program. These firms offer diverse roles ranging from entry-level positions to senior leadership opportunities:
- Google: Offers roles such as Digital Marketing Specialist, Data Analyst, and Product Manager.
- Meta (Facebook): Provides positions in Social Media Marketing, Ad Operations, and Content Strategy.
- Microsoft: Recruits for roles like SEO Strategist, Campaign Manager, and Brand Marketing Associate.
- Amazon: Hires for Digital Advertising Analyst, E-commerce Marketing Specialist, and Customer Insights Analyst.
- Adobe: Offers positions in Digital Experience Consultant, Content Strategist, and Analytics Specialist.
- Salesforce: Provides roles such as Marketing Cloud Consultant, Data Analyst, and Campaign Manager.
- HubSpot: Recruits for SEO Specialist, Content Marketing Manager, and Social Media Coordinator.
- LinkedIn: Offers positions in Talent Acquisition Marketing, Brand Strategy, and Performance Marketing.
- Twitter: Hires for Digital Marketing Analyst, Data Scientist, and Community Engagement Specialist.
- TikTok: Provides roles such as Content Creator, Influencer Marketing Coordinator, and Growth Hacker.
- Uber: Recruits for Product Marketing Manager, Brand Experience Designer, and Customer Acquisition Specialist.
- Coca-Cola: Offers positions in Brand Marketing Associate, Digital Campaign Manager, and Consumer Insights Analyst.
- Nike: Provides roles such as Digital Marketing Coordinator, Content Strategist, and Retail Experience Designer.
- Unilever: Hires for Brand Manager, Product Marketing Specialist, and Digital Innovation Consultant.
- Disney: Offers positions in Brand Strategy, Content Marketing Manager, and Consumer Experience Designer.
Sector-wise Analysis
The placement landscape for our graduates is highly diverse, with opportunities spanning multiple sectors:
- IT/Software: Dominant sector with roles in digital agencies, SaaS companies, and tech giants. Average packages range from 300,000 to 500,000 INR.
- Core Engineering: Opportunities exist in product development, innovation labs, and R&D departments of leading engineering firms. Roles include Product Marketing Manager and Digital Strategy Consultant.
- Finance: Banks and fintech startups often recruit for roles like Financial Analyst, Investment Researcher, and Customer Insights Analyst.
- Consulting: Consulting firms like McKinsey, BCG, and Deloitte seek graduates with analytical and communication skills for digital strategy projects.
- Analytics: Companies in this domain offer positions such as Data Scientist, Business Intelligence Analyst, and Predictive Modeling Specialist.
- PSUs: Public sector units like BHEL, NTPC, and ONGC provide roles in marketing communications, digital transformation projects, and brand management.
Internship Season
The internship season is a critical phase for students to gain practical experience and enhance their employability. During this period, companies visit campus for recruitment drives and short-term internships lasting 2–6 months:
- Companies Involved: Google, Meta, Microsoft, Amazon, Adobe, Salesforce, HubSpot, LinkedIn, Twitter, TikTok, Uber, Coca-Cola, Nike, Unilever, Disney.
- Stipend Range: Internship stipends typically range from 30,000 to 80,000 INR per month depending on the company and role.
- Process: The process includes online application, written tests, technical interviews, group discussions, and final selection rounds conducted by HR teams.