Placement Statistics Overview
The MBA in Marketing program at Chandigarh Business School of Administration has consistently achieved impressive placement rates, reflecting the quality of education and industry relevance of its curriculum. The school's strong network of industry partnerships ensures that students have access to diverse opportunities across various sectors.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 40,00,000 | 25,00,000 | 24,00,000 | 95.5% | 85 |
| 2023 | 38,00,000 | 24,00,000 | 23,00,000 | 94.8% | 82 |
| 2022 | 36,00,000 | 23,00,000 | 22,00,000 | 93.2% | 78 |
| 2021 | 34,00,000 | 22,00,000 | 21,00,000 | 92.7% | 75 |
| 2020 | 32,00,000 | 21,00,000 | 20,00,000 | 91.3% | 70 |
Top Recruiting Companies
The program attracts a diverse range of top-tier organizations seeking talented marketing professionals. These companies offer roles across various domains including digital marketing, brand management, product development, customer analytics, and strategic planning.
- Amazon India: Offers positions in e-commerce marketing, data analytics, brand strategy, and customer experience management.
- Google India: Provides opportunities in digital advertising, product marketing, brand communication, and technical marketing roles.
- Coca-Cola Company: Seeks candidates for consumer insights, brand development, sustainability initiatives, and CSR projects.
- P&G: Offers roles in brand management, innovation labs, market research, and global marketing strategies.
- McKinsey & Company: Recruits students for strategy consulting, marketing analytics, and business transformation projects.
- Deloitte: Provides internships and full-time roles in marketing technology, digital transformation, and client engagement.
- Tata Consultancy Services (TCS): Offers positions in IT-enabled marketing services, customer experience design, and digital platforms.
- Infosys: Provides opportunities in data analytics, digital marketing, and customer relationship management systems.
- HDFC Bank: Seeks marketing professionals for financial product development, brand strategy, and customer engagement.
- Boston Consulting Group (BCG): Offers roles in strategic consulting, innovation labs, and marketing transformation projects.
- Microsoft India: Provides positions in product marketing, digital advertising, and technical sales roles.
- Walmart Labs: Recruits for data analytics, customer insights, and e-commerce strategy roles.
- Unilever India: Offers opportunities in brand management, consumer research, and sustainable marketing initiatives.
- Nestle India: Seeks candidates for product development, marketing analytics, and global branding strategies.
- JPMorgan Chase: Provides roles in financial marketing, risk analysis, and customer experience design.
Sector-Wise Analysis
The MBA in Marketing program graduates find employment across various sectors, with strong demand in IT/Software, Core Engineering, Finance, Consulting, Analytics, and PSUs. Each sector offers distinct career pathways and growth opportunities tailored to different interests and skill sets.
- IT/Software: Companies like Google, Microsoft, and Amazon offer roles in digital marketing, product marketing, and customer experience management. These positions often involve working with cutting-edge technologies and global teams.
- Core Engineering: Organizations such as TCS and Infosys provide opportunities in IT-enabled marketing services, where students leverage technical knowledge to drive marketing strategies for clients across industries.
- Finance: Financial institutions like HDFC Bank and JPMorgan Chase offer roles in financial product development, customer analytics, and brand strategy. These positions require a blend of financial acumen and marketing expertise.
- Consulting: Firms such as McKinsey & Company and BCG recruit graduates for strategy consulting, innovation labs, and business transformation projects, where students apply analytical skills to solve complex organizational challenges.
- Analytics: Companies in this sector offer roles in data analytics, predictive modeling, and customer insights, requiring strong analytical and quantitative skills.
- PSUs: Public sector organizations provide stable career paths with opportunities for advancement in brand management, policy development, and government initiatives.
Internship Season
The internship season is a crucial part of the student experience at Chandigarh Business School of Administration. Students typically begin preparing for internships during their second year, working closely with the placement cell to identify suitable opportunities based on their interests and career goals.
Key companies that offer internships include Amazon India, Google India, Coca-Cola Company, P&G, and Microsoft India. Internship stipends vary by company but generally range from ₹25,000 to ₹50,000 per month, with some organizations offering additional benefits such as accommodation and travel allowances.
The school's placement cell organizes campus recruitment drives throughout the year, inviting companies to conduct interviews and selection processes. These events are coordinated by dedicated staff members who ensure smooth logistics and maximize student participation.