Curriculum Overview

The Entrepreneurship program at Doon Business School is structured over eight semesters, with a blend of core courses, departmental electives, science electives, and practical lab experiences. This holistic approach ensures that students gain both theoretical knowledge and hands-on expertise essential for entrepreneurial success.

Course Structure

Semester	Course Code	Course Title	Credits (L-T-P-C)	Prerequisites
1	ENTR101	Introduction to Entrepreneurship	3-0-0-3	-
1	ENTR102	Business Analytics	3-0-0-3	-
1	ENTR103	Human Psychology for Entrepreneurs	2-0-0-2	-
1	ENTR104	Business Communication	2-0-0-2	-
1	ENTR105	System Thinking & Design	3-0-0-3	-
2	ENTR201	Strategic Management	3-0-0-3	ENTR101
2	ENTR202	Marketing Principles	3-0-0-3	-
2	ENTR203	Financial Literacy for Startups	3-0-0-3	-
2	ENTR204	Innovation Management	2-0-0-2	-
2	ENTR205	Entrepreneurial Mindset Lab	1-0-0-1	-
3	ENTR301	Venture Capital & Funding	3-0-0-3	ENTR201, ENTR203
3	ENTR302	E-commerce Strategy	3-0-0-3	-
3	ENTR303	Digital Marketing	2-0-0-2	-
3	ENTR304	Sustainable Business Models	3-0-0-3	-
3	ENTR305	Product Design Lab	2-0-0-2	-
4	ENTR401	Global Business Strategy	3-0-0-3	ENTR201, ENTR301
4	ENTR402	Leadership in Innovation	2-0-0-2	-
4	ENTR403	Start-up Policy & Ethics	2-0-0-2	-
4	ENTR404	Entrepreneurship Capstone Project	4-0-0-4	All previous courses
4	ENTR405	Entrepreneurship Internship	2-0-0-2	-

Advanced Departmental Electives

Students can choose from a range of advanced departmental electives that deepen their expertise in specific areas:

• AI for Startups: This course explores how artificial intelligence can be leveraged to build scalable business models and automate operations.
• Fintech Regulation & Innovation: Focuses on regulatory frameworks governing financial technology, compliance strategies, and innovation in payment systems.
• Healthcare Technology & Product Development: Covers the design and commercialization of health-tech solutions tailored to patient needs.
• Green Innovation & Circular Economy: Analyzes how businesses can adopt circular models while maintaining profitability and sustainability.
• Blockchain for Business: Explores decentralized systems, smart contracts, and use cases in supply chain management, digital identity, and more.
• Design Thinking & User Experience: Integrates design principles with business strategy to create user-centric products.
• Entrepreneurship in Emerging Markets: Examines the unique challenges and opportunities of starting ventures in developing economies.
• Social Impact Investing: Teaches how to evaluate and invest in ventures that generate measurable social outcomes alongside financial returns.
• Corporate Innovation Labs: Provides exposure to innovation labs within large corporations, including methodologies and tools for ideation and prototyping.
• Business Model Canvas & Lean Startup: Practical applications of lean startup principles to validate ideas quickly and efficiently.
• Startup Funding Rounds & Pitching: Covers fundraising strategies, pitch deck development, investor relations, and legal aspects of equity financing.
• Global Entrepreneurship Ecosystems: Analyzes entrepreneurship ecosystems globally and their impact on innovation policy and venture capital flows.
• Entrepreneurial Leadership in Crisis Situations: Prepares students to lead organizations through uncertainty, change, and disruption.
• Mentorship & Coaching Techniques: Equips students with the skills needed to guide others in entrepreneurial ventures and personal growth.
• Disruptive Innovation & Technology Trends: Explores emerging technologies like quantum computing, biotech, and nanotechnology and their implications for entrepreneurship.

Project-Based Learning Philosophy

Our project-based learning model emphasizes experiential education through structured mini-projects and a final capstone thesis. Mini-projects are undertaken in the third and fourth semesters, allowing students to apply theoretical knowledge in real-world scenarios.

Mini-Projects

Mini-projects span 6–8 weeks and are evaluated based on:

• Conceptual clarity
• Research depth
• Team collaboration
• Presentation quality
• Feedback from industry mentors

Final-Year Thesis/Capstone Project

The capstone project is a full-scale entrepreneurial endeavor that culminates in a business plan, prototype, or working model. Students are paired with faculty mentors and industry advisors who guide them through ideation, validation, execution, and presentation.

Project selection is done through a proposal process where students pitch their ideas to a panel of experts. Faculty members from various departments serve as mentors based on domain relevance and availability.