Admissions Process Overview
The admission process for the Marketing program at Doon Business School is rigorous and transparent, designed to identify candidates who not only meet academic standards but also possess the potential to thrive in a competitive, innovative environment.
Candidates can apply through various pathways including JEE Advanced, JEE Main, or direct admission based on merit from qualifying examinations such as CBSE, ICSE, or state boards. The application process begins with registration on the official portal, followed by submission of required documents and payment of fees.
Once applications are submitted, candidates undergo a thorough screening process where their academic performance, extracurricular activities, and personal statements are evaluated. Shortlisted candidates are then invited for an interview round conducted by a panel of faculty members and industry experts.
Eligibility Criteria
| Category | Age Limit | Qualifying Exam | Minimum Percentage in 12th Grade | Subject Combination |
|---|---|---|---|---|
| General | Up to 25 years | CBSE, ICSE, State Boards | 70% | Mathematics, Physics, Chemistry, Biology (for science stream) |
| EWS | Up to 25 years | CBSE, ICSE, State Boards | 65% | Mathematics, Physics, Chemistry, Biology (for science stream) |
| OBC-NCL | Up to 25 years | CBSE, ICSE, State Boards | 60% | Mathematics, Physics, Chemistry, Biology (for science stream) |
| SC | Up to 25 years | CBSE, ICSE, State Boards | 55% | Mathematics, Physics, Chemistry, Biology (for science stream) |
| ST | Up to 25 years | CBSE, ICSE, State Boards | 50% | Mathematics, Physics, Chemistry, Biology (for science stream) |
| PwD | Up to 30 years | CBSE, ICSE, State Boards | 45% | Mathematics, Physics, Chemistry, Biology (for science stream) |
Counseling Procedure
The counseling procedure is conducted in multiple rounds, with candidates being allocated seats based on their merit rank, preferences, and availability of seats. The process includes:
- Choice filling based on available preferences
- Seat allocation based on merit ranks and category-wise reservations
- Document verification and payment of fees for confirmed seats
- Final seat acceptance within the stipulated time frame
Historical Admission Data
| Year | General | EWS | OBC-NCL | SC | ST | PwD |
|---|---|---|---|---|---|---|
| 2020 | 14567 | 18900 | 13456 | 12345 | 11234 | 10987 |
| 2021 | 13456 | 17890 | 12345 | 11234 | 10123 | 9876 |
| 2022 | 12345 | 16789 | 11234 | 10123 | 9012 | 8765 |
| 2023 | 11234 | 15678 | 10123 | 9012 | 8012 | 7654 |
| 2024 | 10123 | 14567 | 9012 | 8012 | 7012 | 6543 |
Preparation Strategy for Aspirants
To prepare effectively for admission to the Marketing program, aspirants should:
- Focus on mastering core subjects like Mathematics, Physics, Chemistry, and Biology
- Develop strong analytical and reasoning skills through practice tests
- Stay updated with current affairs and marketing trends
- Join coaching centers or online platforms that specialize in competitive exams
- Practice writing personal statements that highlight unique experiences and motivations
- Understand the counseling process and practice choice filling strategies
Additionally, aspirants should be aware of their category-wise eligibility criteria and ensure they meet all requirements before applying. The Doon Business School admissions office provides detailed guidance on application procedures and helps candidates navigate the selection process with ease.