Comprehensive Course Structure Overview
The Marketing program at Doon Business School is structured across 8 semesters, with a balanced mix of core courses, departmental electives, science electives, and laboratory components. Each semester carries a specific credit load that ensures students are exposed to both foundational knowledge and advanced specializations.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MKTG101 | Introduction to Marketing | 3-1-0-4 | - |
| 1 | ECON102 | Principles of Economics | 3-1-0-4 | - |
| 1 | PSYCH103 | Introduction to Psychology | 3-1-0-4 | - |
| 1 | MATH104 | Applied Mathematics for Business | 3-1-0-4 | - |
| 1 | LIT105 | Business Communication Skills | 2-1-0-3 | - |
| 1 | MKTG106 | Marketing Lab I | 0-0-2-2 | - |
| 2 | MKTG201 | Consumer Behavior | 3-1-0-4 | MKTG101 |
| 2 | MKTG202 | Brand Management | 3-1-0-4 | MKTG101 |
| 2 | MKTG203 | Product Strategy | 3-1-0-4 | MKTG101 |
| 2 | MKTG204 | Marketing Research | 3-1-0-4 | ECON102 |
| 2 | MKTG205 | Marketing Analytics | 3-1-0-4 | MATH104 |
| 2 | MKTG206 | Marketing Lab II | 0-0-2-2 | MKTG106 |
| 3 | MKTG301 | Digital Marketing | 3-1-0-4 | MKTG201 |
| 3 | MKTG302 | Sales Management | 3-1-0-4 | MKTG201 |
| 3 | MKTG303 | International Marketing | 3-1-0-4 | MKTG201 |
| 3 | MKTG304 | E-commerce Strategy | 3-1-0-4 | MKTG201 |
| 3 | MKTG305 | Marketing Ethics & CSR | 3-1-0-4 | MKTG201 |
| 3 | MKTG306 | Marketing Lab III | 0-0-2-2 | MKTG206 |
| 4 | MKTG401 | Strategic Brand Management | 3-1-0-4 | MKTG301 |
| 4 | MKTG402 | Data Analytics in Marketing | 3-1-0-4 | MKTG205 |
| 4 | MKTG403 | Customer Experience Design | 3-1-0-4 | MKTG201 |
| 4 | MKTG404 | Marketing Innovation | 3-1-0-4 | MKTG301 |
| 4 | MKTG405 | Capstone Project I | 0-0-6-6 | MKTG301 |
| 4 | MKTG406 | Marketing Lab IV | 0-0-2-2 | MKTG306 |
| 5 | MKTG501 | Advanced Consumer Insights | 3-1-0-4 | MKTG401 |
| 5 | MKTG502 | Sustainable Branding | 3-1-0-4 | MKTG401 |
| 5 | MKTG503 | Retail Marketing | 3-1-0-4 | MKTG301 |
| 5 | MKTG504 | Sales & Negotiation Strategies | 3-1-0-4 | MKTG202 |
| 5 | MKTG505 | Global Branding | 3-1-0-4 | MKTG303 |
| 5 | MKTG506 | Capstone Project II | 0-0-6-6 | MKTG501 |
| 6 | MKTG601 | Marketing Strategy & Planning | 3-1-0-4 | MKTG501 |
| 6 | MKTG602 | Business Analytics | 3-1-0-4 | MKTG205 |
| 6 | MKTG603 | Marketing in Emerging Markets | 3-1-0-4 | MKTG303 |
| 6 | MKTG604 | Leadership in Marketing | 3-1-0-4 | - |
| 6 | MKTG605 | Marketing Innovation Lab | 0-0-4-4 | MKTG506 |
| 6 | MKTG606 | Marketing Thesis | 0-0-6-6 | MKTG601 |
| 7 | MKTG701 | Advanced Marketing Research | 3-1-0-4 | MKTG402 |
| 7 | MKTG702 | Crisis Communication | 3-1-0-4 | MKTG501 |
| 7 | MKTG703 | Marketing in Healthcare | 3-1-0-4 | MKTG201 |
| 7 | MKTG704 | Marketing in FinTech | 3-1-0-4 | MKTG205 |
| 7 | MKTG705 | Public Relations Strategy | 3-1-0-4 | MKTG501 |
| 7 | MKTG706 | Marketing Thesis II | 0-0-6-6 | MKTG701 |
| 8 | MKTG801 | Strategic Leadership in Marketing | 3-1-0-4 | MKTG601 |
| 8 | MKTG802 | Marketing in Global Contexts | 3-1-0-4 | MKTG701 |
| 8 | MKTG803 | Final Capstone Presentation | 0-0-6-6 | MKTG706 |
| 8 | MKTG804 | Internship Report | 0-0-6-6 | - |
| 8 | MKTG805 | Marketing Innovation Final Lab | 0-0-4-4 | MKTG605 |
| 8 | MKTG806 | Graduation Thesis | 0-0-12-12 | MKTG706 |
Advanced Departmental Elective Courses
Our department offers several advanced elective courses that allow students to delve deeper into specific areas of interest:
- Marketing Research & Analytics: This course explores statistical methods, data mining techniques, and predictive analytics to drive marketing decisions. Students learn how to design surveys, analyze consumer data, and interpret results using tools like SPSS, R, and Python.
- Behavioral Economics in Marketing: Focusing on cognitive biases, decision-making processes, and nudging techniques, this course helps students understand how psychology influences consumer behavior and marketing outcomes.
- Digital Transformation in Marketing: Students explore how digital technologies are reshaping marketing strategies, including social media marketing, content creation, influencer partnerships, and mobile advertising.
- Sustainable Branding: This course examines how companies can build brands that align with environmental and social values, covering topics like green marketing, corporate responsibility, and ethical consumption.
- Customer Experience Design: Students learn frameworks for designing seamless customer journeys, identifying pain points, and implementing solutions to improve satisfaction and loyalty.
- Public Relations & Crisis Communication: This course prepares students for managing reputation crises, crafting messages during emergencies, and building stakeholder relationships through strategic communication.
- Marketing in Healthcare: Designed for students interested in healthcare industries, this course covers marketing strategies tailored to hospitals, pharmaceutical companies, medical devices, and health tech startups.
- Marketing in FinTech: Students explore how financial technology companies leverage marketing to attract users, manage risk perception, and differentiate products in competitive markets.
- Brand Strategy & Innovation: This course focuses on developing innovative brand strategies that foster differentiation, resilience, and long-term growth through creative thinking and strategic planning.
- Global Branding & Localization: Students study how brands adapt to local cultures while maintaining global consistency, including cultural nuances in messaging, product adaptation, and market entry strategies.
Project-Based Learning Philosophy
The Marketing program at Doon Business School places significant emphasis on project-based learning as a core component of the curriculum. The approach is designed to bridge the gap between theoretical knowledge and practical application by engaging students in real-world challenges that mirror industry scenarios.
Mini-projects are assigned at regular intervals throughout the academic year, with each project having clear learning objectives, deliverables, and evaluation criteria. These projects often involve working with actual clients from local or international organizations, providing students with hands-on experience and exposure to professional environments.
The final-year thesis/capstone project is an extended, individualized research endeavor where students select a topic aligned with their interests or industry needs. They work closely with faculty mentors who guide them through the process of formulating hypotheses, conducting research, analyzing data, and presenting findings.
Students are encouraged to collaborate in teams for certain projects, simulating real-world team dynamics. The evaluation criteria include not only the final deliverables but also the process, innovation, collaboration, and presentation skills developed during the project lifecycle.