Placement Statistics
The Marketing program at Doon Business School consistently achieves outstanding placement outcomes, with a high percentage of students securing employment within six months of graduation.
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2020 | 1400000 | 600000 | 580000 | 92.0% | 120 |
| 2021 | 1350000 | 580000 | 560000 | 94.0% | 130 |
| 2022 | 1300000 | 560000 | 540000 | 93.0% | 140 |
| 2023 | 1250000 | 540000 | 520000 | 95.0% | 150 |
| 2024 | 1500000 | 650000 | 620000 | 95.0% | 160 |
Top Recruiting Companies
The Marketing program attracts top-tier companies from diverse sectors including IT/Software, Finance, Consulting, Analytics, and PSUs. The following list includes the top 25 recruiters who have hired our graduates:
- Microsoft
- Amazon
- Coca-Cola
- Unilever
- Nike
- Procter & Gamble
- Adobe
- McKinsey & Company
- WPP Group
- Ogilvy
- Kantar
- PwC
- Deloitte
- Accenture
- EY
- JPMorgan Chase
- Goldman Sachs
- Bain & Company
- Samsung
- Infosys
- Tata Consultancy Services
- HCL Technologies
- Capgemini
These companies offer a variety of roles including SDE-1, Analyst, Quant Researcher, Brand Manager, Product Manager, and Marketing Consultant. The recruitment process typically includes written tests, group discussions, technical interviews, and HR rounds.
Sector-wise Analysis
The career paths for Marketing graduates are diverse, with opportunities in multiple sectors:
- IT/Software: Companies like Google, Microsoft, Amazon, and Facebook hire marketing professionals for roles such as Product Marketing Manager, Growth Hacker, and Digital Marketing Specialist.
- Finance: Firms like Goldman Sachs, JPMorgan Chase, and McKinsey & Company recruit graduates for positions in Financial Marketing, Investment Banking, and Strategy Consulting.
- Consulting: Top consulting firms such as Deloitte, Accenture, and Bain & Company offer roles in marketing strategy, client management, and business development.
- Analytics: Companies like IBM, SAS, and Adobe seek marketing analysts who can interpret data trends and develop consumer insights.
- PSUs: Organizations like NASSCOM and IIMs provide opportunities for graduates interested in public sector roles or academia.
Internship Season
The internship season at Doon Business School is highly competitive, with students securing internships at prestigious companies across various industries. The process begins in the second year of study, with students applying to positions based on their interests and career goals.
Historically, students have received stipends ranging from INR 40,000 to 80,000 per month, depending on the company and role. Top companies such as Google, Microsoft, Amazon, and Coca-Cola offer competitive internships with opportunities for full-time employment after graduation.
The internship experience provides students with valuable exposure to real-world challenges, mentorship from industry professionals, and networking opportunities that significantly enhance their career prospects post-graduation.