Comprehensive Course Structure
The Bachelor of Business Administration program at Dr R C Reddy Degree College Chittoor is structured into eight semesters, with each semester comprising core courses, departmental electives, science electives, and laboratory sessions. The curriculum is designed to provide a balanced mix of theoretical knowledge and practical application.
| Year | Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|---|
| I | I | BBA101 | Principles of Management | 3-0-0-3 | - |
| BBA102 | Economics for Business | 3-0-0-3 | - | ||
| I | II | BBA103 | Business Communication | 3-0-0-3 | - |
| BBA104 | Financial Accounting | 3-0-0-3 | - | ||
| II | III | BBA201 | Marketing Management | 3-0-0-3 | BBA104 |
| BBA202 | Organizational Behavior | 3-0-0-3 | - | ||
| II | IV | BBA203 | Human Resource Management | 3-0-0-3 | - |
| BBA204 | Operations Management | 3-0-0-3 | - | ||
| III | V | BBA301 | Corporate Finance | 3-0-0-3 | BBA104 |
| BBA302 | Business Analytics | 3-0-0-3 | BBA201 | ||
| III | VI | BBA303 | Digital Marketing | 3-0-0-3 | BBA201 |
| BBA304 | Strategic Management | 3-0-0-3 | BBA201, BBA202, BBA203 | ||
| IV | VII | BBA401 | Entrepreneurship | 3-0-0-3 | - |
| BBA402 | Internship | 0-0-0-6 | - | ||
| IV | VIII | BBA403 | Capstone Project | 0-0-0-12 | - |
| BBA404 | Research Methodology | 3-0-0-3 | - |
Detailed Departmental Elective Courses
The department offers several advanced elective courses that allow students to tailor their learning experience according to their interests and career goals. These courses are designed by experienced faculty members who bring industry insights into the classroom.
Advanced Financial Analysis
This course delves into complex financial instruments and risk management strategies used in modern finance. Students learn how to evaluate investment opportunities, conduct portfolio analysis, and understand regulatory frameworks governing financial markets.
E-Commerce Strategy
As online business continues to evolve, this course explores the strategic aspects of e-commerce platforms. Topics include digital marketing, customer experience design, supply chain integration, and data analytics in online retail.
Corporate Governance and Ethics
This elective focuses on ethical decision-making within organizations. Students examine corporate governance structures, compliance requirements, sustainability practices, and stakeholder engagement models that shape modern business operations.
Global Supply Chain Management
This course explores the complexities of managing global supply chains. Students learn about logistics optimization, supplier relationship management, inventory control systems, and cross-border trade regulations.
Business Intelligence and Data Mining
With the rise of big data, this course teaches students how to extract insights from large datasets using advanced analytics tools. It covers machine learning algorithms, predictive modeling, and visualization techniques used in business intelligence.
Innovation Management
This course focuses on fostering innovation within organizations. Students learn about ideation processes, design thinking, product development cycles, and change management strategies that drive organizational growth.
Sustainable Business Practices
As environmental concerns become more pressing, this course examines how businesses can adopt sustainable practices without compromising profitability. It covers topics such as carbon footprint reduction, green supply chains, and corporate social responsibility initiatives.
Risk Assessment in Financial Markets
This advanced elective teaches students to assess and mitigate financial risks using quantitative methods. It includes case studies on market volatility, credit risk modeling, derivatives valuation, and regulatory compliance in financial institutions.
Leadership and Change Management
This course explores leadership theories and their application in real-world scenarios. Students study transformational leadership styles, organizational change processes, conflict resolution strategies, and team dynamics in diverse business environments.
Corporate Strategy and Competitive Advantage
This course analyzes how firms develop long-term strategic plans to gain competitive advantages. It covers competitive analysis frameworks, industry structure modeling, resource-based view of the firm, and strategic decision-making processes.
Project-Based Learning Philosophy
The department emphasizes project-based learning as a core component of the BBA curriculum. This approach integrates theoretical concepts with practical applications through real-world business challenges.
Mini-projects are introduced in the second year, where students work in teams to solve business problems provided by industry partners or based on current market trends. These projects help students develop problem-solving skills, teamwork, and presentation abilities.
The final-year capstone project is a significant component of the program. Students select a research topic under the guidance of a faculty mentor and conduct an in-depth study that contributes to existing knowledge in their field of interest. The project involves literature review, data collection, analysis, and presentation of findings.
Faculty members are assigned as mentors based on their expertise and availability. Students can choose from a list of research topics or propose their own ideas after consultation with the faculty advisor. The evaluation criteria include proposal quality, methodology, data analysis, final report, and oral defense.