Comprehensive Course Structure
The Bachelor of Business Administration program at Government Degree College Puttur Chittoor is designed to provide students with a robust foundation in business principles and practical skills necessary for success in the modern economy. The curriculum spans eight semesters, offering a balanced mix of core subjects, departmental electives, science electives, and laboratory sessions.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| I | BBA101 | Introduction to Business Administration | 3-0-0-3 | - |
| I | BBA102 | Business Communication Skills | 3-0-0-3 | - |
| I | BBA103 | Principles of Management | 3-0-0-3 | - |
| I | BBA104 | Business Mathematics | 3-0-0-3 | - |
| I | BBA105 | Introduction to Economics | 3-0-0-3 | - |
| I | BBA106 | Business Ethics and Social Responsibility | 3-0-0-3 | - |
| I | BBA107 | Business Analytics Lab | 0-0-2-1 | - |
| II | BBA201 | Financial Accounting | 3-0-0-3 | BBA101 |
| II | BBA202 | Marketing Principles | 3-0-0-3 | BBA101 |
| II | BBA203 | Organizational Behavior | 3-0-0-3 | BBA101 |
| II | BBA204 | Business Statistics | 3-0-0-3 | BBA104 |
| II | BBA205 | Human Resource Management | 3-0-0-3 | BBA101 |
| II | BBA206 | Operations Research | 3-0-0-3 | BBA104 |
| II | BBA207 | Business Law and Ethics | 3-0-0-3 | - |
| III | BBA301 | Corporate Finance | 3-0-0-3 | BBA201 |
| III | BBA302 | Strategic Management | 3-0-0-3 | BBA103 |
| III | BBA303 | Marketing Research and Consumer Behavior | 3-0-0-3 | BBA202 |
| III | BBA304 | Supply Chain Management | 3-0-0-3 | BBA206 |
| III | BBA305 | Business Strategy and Innovation | 3-0-0-3 | BBA203 |
| III | BBA306 | International Business | 3-0-0-3 | BBA202 |
| III | BBA307 | Financial Modeling Lab | 0-0-2-1 | BBA301 |
| IV | BBA401 | E-Commerce and Digital Marketing | 3-0-0-3 | BBA202 |
| IV | BBA402 | Sustainable Business Practices | 3-0-0-3 | BBA106 |
| IV | BBA403 | Risk Management | 3-0-0-3 | BBA301 |
| IV | BBA404 | Entrepreneurship and Innovation | 3-0-0-3 | BBA203 |
| IV | BBA405 | Business Intelligence and Data Analytics | 3-0-0-3 | BBA204 |
| IV | BBA406 | Business Communication and Negotiation Skills | 3-0-0-3 | - |
| IV | BBA407 | Capstone Project Lab | 0-0-2-1 | BBA302, BBA305 |
Advanced Departmental Elective Courses
Departmental electives are designed to deepen students' understanding of specialized areas within business administration. These courses are offered in the third and fourth years, allowing students to tailor their education based on personal interests and career aspirations.
Corporate Finance
This course explores advanced topics in corporate finance, including capital structure decisions, dividend policy, investment analysis, and financial risk management. Students learn to apply financial models and tools to evaluate business projects and make informed investment decisions.
Strategic Management
The strategic management course focuses on how organizations formulate and implement strategies to achieve competitive advantage in dynamic environments. Topics include industry analysis, competitive strategy, strategic planning frameworks, and organizational design.
Marketing Research and Consumer Behavior
This elective delves into the methodologies used to understand consumer preferences and market trends. Students learn qualitative and quantitative research techniques, data collection methods, and how to translate findings into actionable marketing strategies.
Supply Chain Management
The course covers the principles and practices of managing supply chains from suppliers to end customers. It includes topics such as procurement, logistics, inventory management, supplier relationship management, and global supply chain integration.
Business Strategy and Innovation
This course examines how organizations can create and sustain competitive advantages through innovation. Students explore innovation frameworks, design thinking, intellectual property management, and the role of entrepreneurship in strategic development.
International Business
The international business course introduces students to global markets, cross-cultural management, international trade policies, and foreign investment strategies. It prepares students for careers in multinational corporations and global business environments.
E-Commerce and Digital Marketing
This elective focuses on the digital transformation of business models and marketing practices. Students study online platforms, social media marketing, e-commerce strategy, digital analytics, and customer engagement techniques.
Sustainable Business Practices
The course explores sustainability concepts and their application in business operations. Topics include environmental management systems, corporate social responsibility, green supply chain, sustainable development goals, and eco-innovation strategies.
Risk Management
This course covers various types of risks faced by businesses, including financial, operational, market, and strategic risks. Students learn risk assessment methodologies, mitigation strategies, insurance mechanisms, and regulatory compliance in risk management.
Entrepreneurship and Innovation
The entrepreneurship course provides students with insights into starting and growing new ventures. It covers business model development, venture capital funding, startup ecosystems, innovation processes, and entrepreneurial mindset.
Business Intelligence and Data Analytics
This course introduces students to data analytics tools and techniques used in business intelligence. Students learn to extract insights from large datasets, build predictive models, use visualization tools, and apply analytical frameworks for decision-making.
Project-Based Learning Philosophy
Our department believes that project-based learning is essential for developing practical skills and real-world problem-solving abilities. This approach integrates theoretical knowledge with hands-on experience through a series of mini-projects and a final capstone project.
Mini-Projects
Mini-projects are conducted during the second and third years to provide students with opportunities to apply concepts learned in class. Each project typically involves working in teams of 3-5 students on real business challenges provided by industry partners or faculty members.
Final-Year Thesis/Capstone Project
The final-year capstone project is a comprehensive, individual endeavor that allows students to demonstrate their mastery of business administration principles. Students select a topic aligned with their specialization, conduct extensive research, and present findings to faculty and industry experts.
Project Selection and Mentorship
Students choose projects based on their interests and career goals, often in consultation with faculty advisors. The selection process involves reviewing available topics, assessing feasibility, and matching students with appropriate mentors who provide guidance throughout the project lifecycle.