Course Structure Overview
The curriculum for the International Business program at Gurukul Kangri Vishwavidyalaya Faculty Of Management Studies is meticulously designed to provide a holistic education that balances theoretical knowledge with practical application. The program spans eight semesters and integrates foundational courses, departmental electives, science electives, and laboratory experiences to create a well-rounded academic journey.
Course Table
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | BBA-101 | Introduction to Business | 3-1-0-4 | - |
| 1 | BBA-102 | Business Statistics | 3-1-0-4 | - |
| 1 | BBA-103 | Microeconomics | 3-1-0-4 | - |
| 1 | BBA-104 | Macroeconomics | 3-1-0-4 | - |
| 1 | BBA-105 | Business Communication | 2-0-0-2 | - |
| 1 | BBA-106 | Introduction to International Trade | 3-1-0-4 | - |
| 2 | BBA-201 | Organizational Behavior | 3-1-0-4 | BBA-101 |
| 2 | BBA-202 | Marketing Management | 3-1-0-4 | BBA-101 |
| 2 | BBA-203 | Financial Accounting | 3-1-0-4 | BBA-101 |
| 2 | BBA-204 | Strategic Management | 3-1-0-4 | BBA-101 |
| 2 | BBA-205 | Business Ethics | 2-0-0-2 | BBA-101 |
| 2 | BBA-206 | International Business Environment | 3-1-0-4 | BBA-101 |
| 3 | BBA-301 | Global Supply Chain Management | 3-1-0-4 | BBA-201 |
| 3 | BBA-302 | International Financial Markets | 3-1-0-4 | BBA-203 |
| 3 | BBA-303 | Cross-Cultural Communication | 3-1-0-4 | BBA-201 |
| 3 | BBA-304 | Trade Policy Analysis | 3-1-0-4 | BBA-104 |
| 3 | BBA-305 | Digital Transformation in Global Markets | 3-1-0-4 | BBA-201 |
| 3 | BBA-306 | Entrepreneurship in International Contexts | 2-0-0-2 | BBA-201 |
| 4 | BBA-401 | Sustainable Business Practices | 3-1-0-4 | BBA-301 |
| 4 | BBA-402 | International Human Resource Management | 3-1-0-4 | BBA-201 |
| 4 | BBA-403 | Global Marketing Strategy | 3-1-0-4 | BBA-202 |
| 4 | BBA-404 | International Business Ethics | 2-0-0-2 | BBA-201 |
| 4 | BBA-405 | Research Methodology | 3-1-0-4 | - |
| 4 | BBA-406 | Capstone Project | 3-1-0-4 | BBA-405 |
Advanced Departmental Electives
The department offers several advanced electives that allow students to deepen their understanding of specific areas within international business:
- Global Supply Chain Analytics: This course explores advanced analytics tools used in tracking and optimizing global supply chains. Students learn to apply predictive models and machine learning algorithms to improve efficiency and reduce costs.
- International Investment Strategies: Designed for students interested in finance, this elective covers portfolio diversification techniques and investment strategies in international markets.
- Cultural Intelligence in Business: This course focuses on developing cultural competencies required for effective global business interactions. Students engage in role-playing exercises and case studies from different cultural contexts.
- Trade Negotiation Techniques: Students learn negotiation frameworks used in international trade agreements, including dispute resolution mechanisms and conflict management strategies.
- Digital Marketing in Global Markets: This course examines how digital marketing platforms are adapted for different international audiences. Topics include localization of content, social media engagement, and influencer partnerships.
- Sustainable Supply Chain Management: Students explore sustainable practices in global supply chains, including carbon footprint reduction, ethical sourcing, and green logistics.
- Global E-commerce Platforms: This elective delves into the operations of major e-commerce platforms across various regions, focusing on user experience design, payment systems, and regulatory compliance.
- International Labor Laws and Compliance: A comprehensive overview of labor regulations in different countries, including workplace safety standards and employee rights.
- Risk Assessment in International Business: This course teaches students how to identify and mitigate risks associated with operating in foreign markets, including political instability and currency fluctuations.
- Corporate Social Responsibility in Multinational Enterprises: Students analyze CSR initiatives implemented by global corporations and evaluate their impact on brand reputation and stakeholder relationships.
Project-Based Learning Philosophy
The department believes that project-based learning is crucial for developing practical skills and real-world insights. Students are encouraged to work on projects that simulate actual business challenges, fostering innovation, collaboration, and problem-solving abilities.
Mini-Projects Structure
Mini-projects are assigned in the second and third years of the program, each lasting approximately six weeks. These projects require students to apply theoretical knowledge to practical situations under faculty supervision. Projects typically involve analyzing real companies, conducting market research, or proposing strategic solutions to business problems.
Final-Year Thesis/Capstone Project
The capstone project in the fourth year represents a culmination of all prior learning. Students select a topic relevant to their area of specialization and work closely with a faculty mentor to conduct original research or develop an actionable plan for a multinational organization. The project must demonstrate advanced analytical skills, critical thinking, and effective communication.
Project Selection Process
Students can propose topics based on their interests, industry trends, or faculty research areas. Alternatively, they may choose from pre-approved project ideas provided by the department. Faculty mentors are assigned based on expertise alignment and availability, ensuring quality guidance throughout the project lifecycle.