Curriculum Overview for Business Administration Program at Gyanodaya University Neemuch

Course Structure Table

Detailed Course Descriptions

Corporate Finance

This course delves into corporate finance theories and practices, including capital structure decisions, dividend policy, financial planning, and investment analysis. Students learn to evaluate financial performance using ratio analysis, discounted cash flow models, and real options valuation techniques.

Investment Banking

This elective explores the functioning of investment banking institutions, including underwriting, mergers and acquisitions, equity research, and fixed income securities. Students gain insights into valuation methods, risk assessment, and regulatory compliance in financial markets.

International Marketing

This course focuses on global marketing strategies, cross-cultural communication, international market entry modes, and export-import procedures. Students develop skills in analyzing international consumer behavior, assessing market opportunities, and designing effective promotional campaigns for global audiences.

Supply Chain Management

This elective covers supply chain design, logistics optimization, inventory management, procurement strategies, and supplier relationship management. Students learn to integrate technology solutions, analyze data, and implement lean practices to enhance operational efficiency.

Business Ethics

This course addresses ethical dilemmas in business environments, corporate governance, sustainability practices, and stakeholder management. Students examine case studies involving ethical failures, learn frameworks for decision-making, and develop policies that promote responsible leadership.

Project Management

This elective introduces project management principles and tools used in various industries. Students learn to plan, execute, monitor, and close projects effectively using methodologies such as Agile, Scrum, and Critical Path Method (CPM). The course emphasizes risk mitigation, resource allocation, and team coordination.

Risk Management

This course covers financial risk identification, measurement, and control strategies. Students explore operational risks, market risks, credit risks, and insurance mechanisms. They also learn to use derivatives and other hedging instruments for portfolio protection.

Entrepreneurship

This elective focuses on entrepreneurial mindset, innovation processes, business model development, and venture creation. Students engage in ideation sessions, pitch competitions, and prototype development to understand the journey from concept to market launch.

Digital Marketing

This course examines digital marketing channels, content strategy, search engine optimization (SEO), social media marketing, email campaigns, and customer analytics. Students learn to leverage data-driven approaches for targeted advertising and brand building.

E-commerce

This elective explores online business models, web technologies, cybersecurity risks, payment systems, and consumer trust in digital environments. Students gain hands-on experience in designing e-commerce platforms, managing online transactions, and optimizing user experiences.

Consumer Behavior

This course investigates psychological, social, cultural, and personal factors influencing consumer decision-making processes. Students learn to conduct market research, analyze buying patterns, and develop effective marketing strategies tailored to specific demographics.

Behavioral Economics

This course bridges psychology and economics to understand irrational behaviors in markets. Students explore cognitive biases, prospect theory, nudging techniques, and behavioral interventions that influence consumer choices and organizational outcomes.

Business Analytics

This elective covers statistical analysis, predictive modeling, data visualization, and machine learning algorithms used in business contexts. Students learn to interpret large datasets, build forecasting models, and derive actionable insights for strategic decision-making.

Project-Based Learning Approach

Our program strongly emphasizes project-based learning as a means of integrating theoretical knowledge with practical applications. This approach fosters critical thinking, collaboration, and innovation among students.

Mini-projects are assigned in the second and third years to reinforce learning objectives. These projects typically involve analyzing real-world business cases, proposing solutions, and presenting findings to faculty and peers. Students work in teams, developing communication skills, leadership capabilities, and project management competencies.

The final-year capstone project is a comprehensive initiative that allows students to apply all their acquired knowledge and skills to address complex business challenges. Projects are selected in consultation with faculty mentors based on student interests, industry relevance, and research potential. The process involves proposal development, literature review, methodology design, data collection, analysis, and final presentation.

Evaluation criteria for projects include creativity, depth of analysis, quality of presentation, teamwork, and contribution to organizational knowledge. Faculty members from relevant departments serve as advisors, ensuring academic rigor and industry relevance throughout the project lifecycle.