Loading...

Comprehensive Course Structure Across 8 Semesters

Detailed Course Descriptions

The department offers a range of advanced departmental electives that allow students to specialize in specific areas of marketing while maintaining a broad foundation in core principles. These courses are designed to reflect current industry trends and emerging practices, ensuring relevance and applicability in real-world contexts.

Digital Marketing Strategy

This course explores the intersection of traditional marketing with digital platforms, focusing on online advertising, social media engagement, email campaigns, and content strategy. Students learn to design and execute comprehensive digital marketing plans that leverage data analytics and automation tools for optimal performance.

Brand Management

Students gain in-depth knowledge of brand development, positioning, and portfolio management strategies. The course emphasizes the creation of strong brand identities, reputation building, and long-term value creation through strategic branding initiatives that resonate with target audiences.

Marketing Analytics

This course introduces students to statistical modeling techniques used in marketing research and decision-making. Through hands-on workshops and case studies, learners analyze large datasets to extract actionable insights that drive business growth and customer retention strategies.

International Marketing

Designed for students interested in global business environments, this course examines cross-cultural communication, international market entry strategies, and regulatory frameworks affecting multinational marketing operations. Students develop skills necessary to navigate complex international markets and adapt marketing messages for diverse consumer segments.

Data Visualization for Marketing

This advanced elective focuses on transforming raw data into compelling visual narratives that inform marketing decisions. Using industry-standard tools like Tableau, Power BI, and Python libraries, students learn to present complex information in accessible formats that influence stakeholder behavior and strategic planning.

Sustainable Marketing Practices

As environmental consciousness becomes increasingly important in business operations, this course explores how organizations can integrate sustainability into their marketing strategies. Topics include green branding, carbon footprint reduction, ethical advertising, and corporate social responsibility (CSR) initiatives that enhance brand equity while contributing positively to society.

Advanced Consumer Insights

Building on foundational knowledge of consumer behavior, this course delves into complex psychological theories and behavioral economics principles. Students learn to apply these insights to predict consumer trends, develop targeted campaigns, and evaluate the effectiveness of marketing interventions using advanced research methodologies.

Product Innovation Management

This course equips students with frameworks for managing innovation throughout the product lifecycle. From ideation to launch, learners explore how to foster a culture of innovation within organizations, identify emerging trends, and translate creative concepts into viable market offerings that meet consumer needs.

Global Brand Strategy

Students examine how successful brands expand internationally while preserving their core identity. The course covers localization strategies, cultural adaptation challenges, and the role of brand equity in global expansion efforts. Through real-world examples and simulations, learners develop expertise in managing complex international brand portfolios.

Marketing Automation Tools

This practical course introduces students to automation platforms such as HubSpot, Marketo, and Salesforce Marketing Cloud. Learners gain hands-on experience configuring workflows, segmenting audiences, personalizing communications, and measuring campaign performance using these powerful tools that streamline marketing operations and improve ROI.

Project-Based Learning Philosophy

The department believes in experiential learning as a key driver of knowledge retention and professional readiness. Project-based learning is integrated throughout the curriculum, beginning with small-scale group assignments in early semesters and escalating to large-scale capstone projects in later years.

Mini-Projects

Throughout the first four semesters, students engage in mini-projects that simulate real-world scenarios. These projects are typically completed in teams of 3-5 members and involve solving specific marketing challenges posed by industry partners or faculty mentors. Each project is evaluated based on research quality, creativity, presentation skills, and collaborative effort.

Final-Year Capstone Project

The capstone project represents the culmination of a student's academic journey in marketing. Working closely with a faculty advisor, students select a topic aligned with their interests or career goals, conduct independent research, and present findings to an industry panel. This process develops critical thinking skills, research capabilities, and professional presentation abilities essential for success in graduate studies or industry roles.

Thesis/Capstone Evaluation Criteria

Evaluation of the final-year thesis or capstone project considers multiple dimensions including originality of approach, depth of analysis, relevance to current marketing trends, methodology rigor, and contribution to existing literature or practice. Students must demonstrate mastery of research tools, logical reasoning, and effective communication of complex ideas in both written and oral formats.

Project Selection Process

Students select projects based on their interests, available faculty expertise, and alignment with industry needs. The selection process involves proposal presentations to a committee comprising faculty members and industry representatives. Projects are assigned based on availability, relevance, and fit with student capabilities.