Comprehensive Course Structure
The Marketing program at INDORE INTERNATIONAL COLLEGE is structured over 8 semesters, with a balance of core subjects, departmental electives, science electives, and laboratory sessions. This carefully designed curriculum ensures students gain both theoretical knowledge and practical experience.
| Semester | Course Code | Course Title | Credits (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| I | MKTG101 | Introduction to Marketing | 3-0-0-3 | None |
| I | MKTG102 | Business Communication Skills | 2-0-0-2 | None |
| I | MKTG103 | Statistics for Business | 3-0-0-3 | Mathematics (Class X) |
| I | MKTG104 | Consumer Psychology | 3-0-0-3 | None |
| I | MKTG105 | Marketing Fundamentals Lab | 0-0-3-1 | None |
| II | MKTG201 | Market Research & Analysis | 3-0-0-3 | MKTG101, MKTG103 |
| II | MKTG202 | Product Management | 3-0-0-3 | MKTG101 |
| II | MKTG203 | Brand Strategy | 3-0-0-3 | MKTG101 |
| II | MKTG204 | Sales Management | 3-0-0-3 | MKTG101 |
| II | MKTG205 | Digital Marketing Basics | 3-0-0-3 | MKTG101, MKTG103 |
| III | MKTG301 | Consumer Behavior Analysis | 3-0-0-3 | MKTG101, MKTG104 |
| III | MKTG302 | Strategic Marketing Planning | 3-0-0-3 | MKTG201, MKTG203 |
| III | MKTG303 | Marketing Analytics | 3-0-0-3 | MKTG103, MKTG201 |
| III | MKTG304 | International Marketing | 3-0-0-3 | MKTG201, MKTG203 |
| III | MKTG305 | Digital Marketing Lab | 0-0-3-1 | MKTG205 |
| IV | MKTG401 | Marketing Research Project | 0-0-6-3 | MKTG301, MKTG302 |
| IV | MKTG402 | Advanced Branding | 3-0-0-3 | MKTG203 |
| IV | MKTG403 | E-commerce Marketing | 3-0-0-3 | MKTG205, MKTG301 |
| IV | MKTG404 | Sales Force Management | 3-0-0-3 | MKTG204 |
| IV | MKTG405 | Sustainable Marketing | 3-0-0-3 | MKTG101, MKTG301 |
| V | MKTG501 | Marketing Innovation & Entrepreneurship | 3-0-0-3 | MKTG402 |
| V | MKTG502 | Customer Relationship Management | 3-0-0-3 | MKTG201 |
| V | MKTG503 | Data Visualization for Marketing | 3-0-0-3 | MKTG303 |
| V | MKTG504 | Marketing in Global Contexts | 3-0-0-3 | MKTG304 |
| V | MKTG505 | Capstone Project Preparation | 0-0-6-2 | MKTG401, MKTG501 |
| VI | MKTG601 | Marketing Strategy & Execution | 3-0-0-3 | MKTG501 |
| VI | MKTG602 | Corporate Communication | 3-0-0-3 | MKTG202 |
| VI | MKTG603 | Marketing Metrics & ROI | 3-0-0-3 | MKTG303 |
| VI | MKTG604 | Global Branding Case Studies | 3-0-0-3 | MKTG504 |
| VI | MKTG605 | Internship & Industry Exposure | 0-0-12-4 | MKTG501, MKTG505 |
| VII | MKTG701 | Marketing Capstone Project | 0-0-6-6 | MKTG601, MKTG604 |
| VII | MKTG702 | Leadership in Marketing | 3-0-0-3 | MKTG501 |
| VIII | MKTG801 | Advanced Topics in Marketing | 3-0-0-3 | MKTG701 |
| VIII | MKTG802 | Marketing Ethics & CSR | 3-0-0-3 | MKTG405 |
| VIII | MKTG803 | Emerging Trends in Marketing | 3-0-0-3 | MKTG801 |
| VIII | MKTG804 | Final Thesis & Presentation | 0-0-6-6 | MKTG701, MKTG802 |
Detailed Elective Course Descriptions
Below are descriptions of key departmental elective courses that enhance the learning experience and allow students to specialize in areas of interest:
- Marketing Research & Analytics: This course delves into data collection methods, statistical modeling, and predictive analytics. Students learn how to interpret large datasets to inform marketing decisions, using tools like R, Python, and Tableau.
- Digital Marketing Strategy: Covers digital channels such as SEO/SEM, social media marketing, email campaigns, and content strategy. Students gain hands-on experience with platforms like Google Ads, Facebook Business Suite, and HubSpot.
- Consumer Behavior & Psychology: Explores cognitive biases, decision-making processes, and emotional triggers that influence consumer behavior. This course integrates insights from psychology, sociology, and neuroscience to build effective marketing strategies.
- Brand Management: Focuses on creating, maintaining, and evolving brand identity across multiple touchpoints. Students study successful brand cases and develop their own brand strategy framework.
- Sales & Negotiation Techniques: Provides practical training in B2B and B2C sales methodologies. Students engage in role-playing exercises and learn negotiation tactics used by top-tier sales professionals.
- International Marketing Strategy: Analyzes cultural differences, trade regulations, and global expansion strategies. Students work on real-world projects with multinational corporations to understand cross-border marketing challenges.
- E-commerce & Online Retail: Examines the evolution of online commerce, platform design, customer experience optimization, and digital payment systems. Students collaborate with e-commerce platforms to conduct market research and improve user journeys.
- Marketing Innovation & Entrepreneurship: Encourages students to think creatively about new product launches, service innovations, and startup ventures. This course includes mentorship from successful entrepreneurs and access to incubation resources.
- Sustainable Marketing Practices: Addresses green marketing, circular economy principles, and corporate sustainability reporting. Students develop sustainable brand strategies that align with global environmental goals.
- Marketing Metrics & ROI Analysis: Teaches students how to measure marketing performance using KPIs, attribution models, and advanced analytics techniques. The course includes case studies from Fortune 500 companies.
Project-Based Learning Philosophy
The department emphasizes a project-based learning model that allows students to apply theoretical knowledge in real-world settings. Mini-projects are conducted during the first two years, with each group working on a small-scale problem related to marketing or consumer behavior.
These projects involve collaboration with industry partners and require students to present findings to senior executives or stakeholders. The final-year capstone project is a comprehensive initiative where teams work closely with a company to solve a significant business challenge in marketing or branding.
The selection process for mini-projects involves student interest, faculty availability, and alignment with current market trends. Students can choose from a list of pre-approved topics or propose their own ideas under faculty supervision.
Faculty mentors are selected based on expertise in the relevant domain and industry experience. Evaluation criteria include innovation, feasibility, data quality, presentation, and impact potential. Projects are assessed using rubrics that emphasize critical thinking, teamwork, and communication skills.