Course Structure Overview
The Marketing program at MAHARISHI CENTRE FOR EDUCATIONAL EXCELLENCE is structured over 8 semesters, with a blend of core courses, departmental electives, science electives, and hands-on lab experiences. The curriculum is designed to provide students with both theoretical knowledge and practical skills necessary to succeed in today's dynamic marketing landscape.
Semester-wise Course Listing
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MARK-101 | Introduction to Marketing | 3-0-0-3 | None |
| 1 | MARK-102 | Business Statistics | 3-0-0-3 | None |
| 1 | MARK-103 | Consumer Behavior | 3-0-0-3 | None |
| 1 | MARK-104 | Business Communication | 3-0-0-3 | None |
| 1 | MARK-105 | Marketing Lab I | 0-0-3-2 | None |
| 2 | MARK-201 | Market Research Methods | 3-0-0-3 | MARK-102, MARK-103 |
| 2 | MARK-202 | Brand Management | 3-0-0-3 | MARK-101, MARK-103 |
| 2 | MARK-203 | Digital Marketing Fundamentals | 3-0-0-3 | MARK-101 |
| 2 | MARK-204 | Marketing Analytics | 3-0-0-3 | MARK-102 |
| 2 | MARK-205 | Marketing Lab II | 0-0-3-2 | MARK-105 |
| 3 | MARK-301 | Sales Management | 3-0-0-3 | MARK-201, MARK-202 |
| 3 | MARK-302 | International Marketing | 3-0-0-3 | MARK-101 |
| 3 | MARK-303 | Social Media Marketing | 3-0-0-3 | MARK-203 |
| 3 | MARK-304 | Product Development | 3-0-0-3 | MARK-201, MARK-202 |
| 3 | MARK-305 | Marketing Lab III | 0-0-3-2 | MARK-205 |
| 4 | MARK-401 | Data Mining for Marketing | 3-0-0-3 | MARK-204 |
| 4 | MARK-402 | Consumer Insights & Behavioral Economics | 3-0-0-3 | MARK-103 |
| 4 | MARK-403 | Marketing Strategy | 3-0-0-3 | MARK-201, MARK-202 |
| 4 | MARK-404 | Ethical Marketing Practices | 3-0-0-3 | MARK-101 |
| 4 | MARK-405 | Marketing Lab IV | 0-0-3-2 | MARK-305 |
| 5 | MARK-501 | Digital Marketing Strategy | 3-0-0-3 | MARK-203, MARK-401 |
| 5 | MARK-502 | Marketing Research Project | 3-0-0-3 | MARK-201, MARK-204 |
| 5 | MARK-503 | Brand Analytics | 3-0-0-3 | MARK-202 |
| 5 | MARK-504 | Global Brand Management | 3-0-0-3 | MARK-302 |
| 5 | MARK-505 | Marketing Innovation Lab | 0-0-3-2 | MARK-405 |
| 6 | MARK-601 | Customer Experience Management | 3-0-0-3 | MARK-201, MARK-402 |
| 6 | MARK-602 | Advanced Product Marketing | 3-0-0-3 | MARK-304 |
| 6 | MARK-603 | Marketing for Startups | 3-0-0-3 | MARK-201 |
| 6 | MARK-604 | Sustainable Marketing | 3-0-0-3 | MARK-404 |
| 6 | MARK-605 | Marketing Capstone Project | 0-0-6-4 | All previous courses |
| 7 | MARK-701 | Special Topics in Marketing | 3-0-0-3 | MARK-601, MARK-602 |
| 7 | MARK-702 | Marketing Internship | 0-0-0-4 | MARK-605 |
| 8 | MARK-801 | Final Year Thesis | 0-0-0-6 | MARK-702 |
Advanced Departmental Electives
These advanced courses are designed to deepen students' understanding of specialized areas within marketing and prepare them for leadership roles in the industry:
Digital Marketing Strategy
This course explores how digital channels can be leveraged strategically to reach target audiences effectively. Students learn about platform-specific strategies, content creation, and performance optimization techniques. The course includes hands-on projects with real clients, providing students with practical experience in digital campaign management.
Marketing Research Project
This project-based course allows students to conduct original research on a marketing-related topic of their choice. Under faculty supervision, students develop research questions, design methodologies, collect and analyze data, and present findings to peers and industry professionals.
Brand Analytics
Students learn how to measure brand performance using advanced analytics tools and techniques. Topics include brand equity modeling, customer lifetime value analysis, and predictive analytics for brand strategy development. The course emphasizes practical applications through case studies and real-world datasets.
Global Brand Management
This course focuses on managing brands across different cultural contexts and international markets. Students examine how global branding strategies are adapted to local conditions while maintaining consistency in brand identity and value proposition.
Customer Experience Management
Students explore the principles and practices of designing and implementing customer-centric experiences. The course covers journey mapping, service design, and technology integration for enhancing customer satisfaction and loyalty.
Advanced Product Marketing
This course delves into product lifecycle management, innovation processes, and go-to-market strategies for complex products. Students learn how to develop comprehensive marketing plans that address product positioning, pricing, and distribution challenges.
Marketing for Startups
Designed for aspiring entrepreneurs, this course provides insights into launching and scaling marketing initiatives in startup environments. Topics include lean marketing, customer discovery, and agile marketing approaches tailored to early-stage ventures.
Sustainable Marketing
This course examines the role of sustainability in modern marketing practices. Students learn how to integrate environmental and social considerations into brand strategies while meeting business objectives and consumer expectations.
Project-Based Learning Framework
The Marketing program emphasizes project-based learning as a cornerstone of student development. This approach integrates theoretical knowledge with practical application, allowing students to tackle real-world problems in collaboration with industry partners.
Mini-Projects
Throughout the first four semesters, students engage in mini-projects that allow them to apply concepts learned in class. These projects are typically completed in teams and involve tasks such as market analysis reports, brand audits, or campaign planning exercises.
Final-Year Capstone Project
The capstone project is the culmination of the student's academic journey. Students select a topic relevant to their area of interest, work closely with faculty mentors, and deliver a comprehensive solution that addresses a significant challenge in the field of marketing. The project includes a literature review, methodology, data analysis, and recommendations.
Faculty Mentorship
Students are paired with faculty mentors based on their interests and career goals. These mentors guide students through course selection, project development, and professional networking opportunities. Regular meetings ensure continuous feedback and support throughout the program.