Course List Across 4 Semesters

Advanced Departmental Elective Courses:

• Digital Marketing: Focuses on leveraging digital tools and platforms for brand building, customer engagement, and data-driven campaigns. Students learn SEO, SEM, social media advertising, content marketing, and email automation.
• International Business: Covers global market entry strategies, cross-cultural management, international trade policies, and geopolitical risks in business operations.
• Corporate Finance: Teaches financial decision-making processes including capital budgeting, cost of capital, dividend policy, mergers and acquisitions, and financial derivatives.
• Human Resource Analytics: Integrates statistical methods with HR functions to optimize talent acquisition, performance evaluation, employee retention, and compensation planning.
• Supply Chain & Operations: Emphasizes logistics optimization, inventory control, supplier relationship management, lean manufacturing principles, and process improvement methodologies.
• Innovation & Entrepreneurship: Encourages creative thinking, idea generation, business model innovation, venture capital funding, and startup scaling strategies.
• Sustainable Business Practices: Explores environmental impact assessment, carbon footprint reduction, green supply chains, corporate social responsibility (CSR), and sustainability reporting standards.
• Healthcare Management: Prepares students to lead healthcare organizations by focusing on patient outcomes, regulatory compliance, health informatics, and public policy.

Project-Based Learning Philosophy

The department believes that project-based learning enhances critical thinking, problem-solving, and collaborative skills. Each student undertakes two mini-projects during their first two semesters, followed by a final capstone project in the fourth semester.

Mini-projects are typically team-based and involve real-world challenges from industry partners or faculty research initiatives. These projects are evaluated using rubrics that assess concept clarity, methodology, presentation quality, and practical relevance.

The capstone project is a comprehensive, individual endeavor that integrates all learned concepts. Students select topics based on personal interest and career goals, often aligning with ongoing research or industry needs. Faculty mentors are assigned based on expertise matching.

Students submit progress reports at defined intervals and present their findings to a panel of faculty members and industry experts. The final submission includes a detailed report, presentation slides, and a demonstration of the deliverable (if applicable).