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Comprehensive Course Structure

Detailed Departmental Elective Courses

Advanced Marketing Strategy: This course builds on foundational marketing concepts and introduces students to advanced strategic frameworks used by global firms. Students explore consumer psychology, brand positioning, market segmentation, and integrated marketing communications. The curriculum includes case studies from leading brands such as Apple, Nike, Coca-Cola, and Amazon, focusing on real-world implementation of marketing strategies.

Learning objectives include developing a deep understanding of consumer behavior models, designing effective marketing campaigns, analyzing competitive landscapes, and creating strategic plans that align with organizational goals. Students also learn to utilize advanced analytics tools for market research and performance measurement.

Investment Banking: This course covers the fundamentals of investment banking, including equity valuation, mergers and acquisitions, capital structure decisions, and financial modeling. Students engage in hands-on workshops using real-world case studies from major investment banks like Goldman Sachs, JPMorgan Chase, and Morgan Stanley.

The learning outcomes encompass mastering financial statement analysis, understanding IPO processes, conducting due diligence, and preparing pitch books for client presentations. Practical sessions include building financial models, performing valuation exercises, and participating in mock M&A deals.

Digital Marketing & E-commerce: In this course, students gain expertise in digital marketing channels including SEO, SEM, social media advertising, email marketing, and content strategy. The curriculum explores the evolution of e-commerce platforms and how businesses leverage technology to reach customers globally.

Key learning objectives include understanding digital analytics tools like Google Analytics, creating targeted ad campaigns, optimizing conversion rates, and evaluating ROI across different digital channels. Students also examine emerging trends such as influencer marketing, AI-driven personalization, and cross-border e-commerce strategies.

Entrepreneurship & Innovation: This course empowers students to develop entrepreneurial mindsets and skills necessary for launching and scaling ventures. Topics include ideation techniques, business model canvas, lean startup methodologies, funding strategies, and venture capital dynamics.

Students engage in team-based projects where they identify market opportunities, validate business concepts, and present pitch decks to industry experts. The course emphasizes creativity, resilience, and adaptability in navigating uncertain environments and turning innovative ideas into sustainable businesses.

Global Business Strategy: Designed for students seeking careers in multinational organizations, this course examines strategic frameworks for operating across diverse cultures, regulatory environments, and economic systems. It covers international expansion strategies, cross-cultural management, global supply chain optimization, and geopolitical risk assessment.

Learning outcomes include analyzing global market opportunities, designing culturally sensitive business strategies, managing international teams, and understanding trade policies that impact global commerce. Case studies focus on companies like Siemens, Toyota, Nestlé, and Unilever.

Sustainable Business Practices: This course explores how organizations integrate sustainability into their core operations while maintaining profitability and competitive advantage. It covers environmental regulations, carbon footprint reduction, circular economy principles, and corporate social responsibility initiatives.

Students learn to assess environmental impacts of business decisions, develop sustainable supply chains, implement green technologies, and measure ESG (Environmental, Social, Governance) performance metrics. Real-world projects include consulting with local organizations on sustainability audits and developing actionable improvement plans.

Financial Risk Management: This course provides a comprehensive overview of financial risks faced by modern corporations and institutions. Topics include credit risk, market risk, operational risk, derivatives markets, and regulatory compliance frameworks like Basel III.

Students develop skills in risk assessment modeling, stress testing scenarios, implementing hedging strategies, and understanding systemic risks in financial markets. Practical components involve simulations of financial crises, portfolio risk analysis, and scenario planning exercises.

Leadership & Change Management: This course focuses on developing leadership capabilities in complex organizational environments. It covers transformational leadership theories, change resistance mechanisms, stakeholder engagement strategies, and organizational development interventions.

Students learn to design and execute change initiatives, lead cross-functional teams, manage conflict resolution, and evaluate leadership effectiveness. Interactive sessions include role-playing exercises, peer feedback mechanisms, and reflective writing assignments that promote self-awareness and growth.

Business Intelligence & Analytics: This course introduces students to data-driven decision-making using advanced analytical techniques and business intelligence tools. It covers data mining, predictive modeling, machine learning algorithms, and dashboard development.

Learning outcomes include interpreting complex datasets, building forecasting models, visualizing data trends, and communicating insights effectively to non-technical audiences. Students gain proficiency in tools like Python, R, Tableau, Power BI, and SQL for business intelligence applications.

Corporate Governance & Ethics: This course delves into the ethical foundations of corporate governance and regulatory compliance. It examines board structures, executive compensation, shareholder rights, and transparency requirements in public companies.

Students study real-world governance failures and their consequences, learn to navigate ethical dilemmas in business contexts, and understand legal frameworks governing corporate conduct. Case studies include Enron, Volkswagen, Therac, and Wells Fargo scandals to illustrate lessons in ethics and accountability.

Project-Based Learning Philosophy

The department's philosophy on project-based learning emphasizes experiential education that bridges theory with practice. Students engage in both individual and group projects throughout the program, culminating in a capstone project during their final semester.

The structure of these projects includes initial problem identification, stakeholder interviews, research planning, methodology selection, implementation phases, and presentation preparation. Each project is guided by faculty mentors who provide expertise and feedback throughout the process.

Evaluation criteria for mini-projects include creativity, feasibility, impact potential, teamwork effectiveness, adherence to deadlines, and quality of deliverables. Final-year thesis/capstone projects are assessed based on originality of research, depth of analysis, contribution to field knowledge, presentation quality, and peer review outcomes.

Students select projects aligned with their interests and career goals, often collaborating with industry partners or faculty members working on ongoing research initiatives. The selection process involves proposal submissions, mentor matching, resource allocation, and timeline development to ensure successful completion within the specified timeframe.