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Curriculum Overview

The Retail Management program at Omkarananda Institute Of Management And Technology follows a structured curriculum designed to provide comprehensive knowledge and practical skills in the field of retail management. The program spans four years with a total of eight semesters, offering both core courses and specialized electives that align with industry requirements and academic excellence.

Year One: Foundation Courses

Year Two: Core Concepts and Applications

Year Three: Specialized Applications

Year Four: Capstone and Professional Development

Advanced Departmental Electives

The department offers several advanced elective courses that provide specialized knowledge and skills in specific areas of retail management. These courses are designed to complement the core curriculum and allow students to explore their interests in greater depth.

Retail Analytics and Data Science (RM301)

This course focuses on leveraging data analytics to drive retail decisions and consumer insights. Students learn advanced statistical methods, machine learning applications, and predictive modeling techniques specific to retail environments. The course covers topics such as customer segmentation, demand forecasting, price optimization, and recommendation systems. Students gain hands-on experience with industry-standard tools like Python, R, SQL, and Tableau for data analysis.

Sustainable Logistics (SCM301)

This course explores sustainable practices in supply chain management, focusing on environmental impact reduction, ethical sourcing, and circular economy principles. Students study topics including green logistics, carbon footprint analysis, waste reduction strategies, and sustainable packaging solutions. The course includes case studies of companies implementing sustainable practices and practical projects that help students develop real-world sustainability strategies.

Retail Brand Management (BM301)

This course provides comprehensive knowledge of brand development, positioning, and management in retail contexts. Students learn about brand equity, brand architecture, brand extension strategies, and consumer brand loyalty. The course covers both traditional and digital branding approaches with emphasis on creating memorable and differentiated retail experiences that resonate with consumers.

Customer Experience Design (RM302)

This course focuses on designing and optimizing customer journeys across multiple touchpoints in the retail environment. Students learn about service design principles, user experience research, journey mapping, and service innovation techniques. The course emphasizes creating seamless, engaging, and value-driven experiences that enhance customer satisfaction and loyalty.

Retail Innovation and Technology (RM301)

This course explores emerging technologies and their applications in retail management. Students study topics such as artificial intelligence in retail, Internet of Things (IoT) solutions, augmented reality experiences, blockchain technology in supply chains, and automation in retail operations. The course combines theoretical knowledge with practical applications through lab sessions and industry case studies.

Global Supply Chain Integration (SCM401)

This advanced course addresses the complexities of managing global supply chains, including international logistics, cross-border compliance, cultural considerations, and geopolitical risks. Students learn about supply chain network design, risk management strategies, and coordination mechanisms for multinational operations. The course includes simulations and projects that mirror real-world global supply chain challenges.

Digital Retail Strategy (RM304)

This course examines the digital transformation of retail operations, including e-commerce platforms, mobile commerce, social media marketing, and omnichannel strategies. Students analyze current digital trends, develop digital retail plans, and evaluate the effectiveness of various digital marketing techniques. The course includes practical components such as website optimization, social media strategy development, and mobile app design.

Retail Leadership and Management (RM303)

This course prepares students for leadership roles in retail organizations by focusing on management principles, team building, conflict resolution, and strategic decision-making. Students study organizational behavior, change management, performance evaluation systems, and leadership theories specifically applicable to retail contexts. The course includes group projects and simulations that develop practical leadership skills.

Retail Research Project (RM401)

This course provides students with an opportunity to conduct independent research in a specialized area of retail management under faculty supervision. Students select research topics, design research methodologies, collect and analyze data, and present findings in academic and professional formats. The course emphasizes critical thinking, problem-solving skills, and scholarly writing techniques.

Capstone Project (RM402)

The capstone project is a comprehensive application of knowledge and skills acquired throughout the program. Students work on real-world retail challenges with industry partners, developing innovative solutions that address current business problems. The project involves extensive research, analysis, development, and presentation of findings to faculty and industry experts.

Retail Internship (RM403)

This course provides students with hands-on experience in retail organizations through structured internships. Students apply theoretical knowledge to practical situations, develop professional networks, and gain insights into industry practices. The internship component includes regular supervision, reflection activities, and final project presentations.

Project-Based Learning Philosophy

The department emphasizes project-based learning as a fundamental approach to education in retail management. This pedagogical philosophy recognizes that real-world problem-solving requires integrated knowledge, practical skills, and collaborative teamwork. Projects are designed to mirror actual industry challenges and provide students with authentic learning experiences.

Mini-Projects

Throughout the program, students engage in several mini-projects that build foundational skills and concepts. These projects typically span 2-3 weeks and focus on specific aspects of retail management such as:

• Market analysis for a new retail concept
• Customer behavior research and survey design
• Supply chain optimization for a hypothetical retailer
• Digital marketing campaign planning
• Retail store layout design and evaluation

Mini-projects are assessed through written reports, presentations, and peer evaluations. Faculty mentors provide guidance and feedback throughout the project lifecycle.

Final-Year Thesis/Capstone Project

The final-year capstone project represents the culmination of students' learning experiences in the program. Students select topics that align with their interests and career goals while addressing real industry challenges. The project involves:

• Problem identification and literature review
• Research methodology development
• Data collection and analysis
• Solution development and implementation planning
• Professional presentation and defense

Students work closely with faculty advisors who provide guidance on research design, analytical techniques, and professional writing. Industry partners often collaborate with students on projects that address current business needs.

Project Selection Process

The process of selecting projects involves several steps to ensure alignment between student interests, program learning outcomes, and industry relevance:

1. Faculty advisors propose project ideas based on current research and industry trends
2. Students express interest in specific areas through preference forms
3. Projects are matched with students' academic backgrounds and career aspirations
4. Final project selection occurs after consultation with faculty mentors and industry partners

This process ensures that students engage in meaningful, challenging work that enhances their professional development and prepares them for successful careers in retail management.