Curriculum Overview
The curriculum for the Business Administration program at Pandit Deendayal Energy University Gandhinagar is meticulously structured to provide students with a holistic understanding of modern business practices. The program spans four years and consists of 8 semesters, each containing core courses, departmental electives, science electives, and laboratory sessions.
Course Breakdown by Semester
| Semester | Course Code | Course Title | Credits (L-T-P-C) | Pre-requisites |
|---|---|---|---|---|
| 1 | BBA101 | Business Fundamentals | 3-0-0-3 | None |
| 1 | BBA102 | Introduction to Economics | 3-0-0-3 | None |
| 1 | BBA103 | Quantitative Methods for Business | 3-0-0-3 | None |
| 1 | BBA104 | Business Communication Skills | 2-0-0-2 | None |
| 1 | BBA105 | Computer Applications in Business | 2-0-0-2 | None |
| 1 | BBA106 | Business Ethics & Social Responsibility | 2-0-0-2 | None |
| 2 | BBA201 | Financial Accounting | 3-0-0-3 | BBA101 |
| 2 | BBA202 | Marketing Principles | 3-0-0-3 | BBA102 |
| 2 | BBA203 | Organizational Behavior | 3-0-0-3 | BBA101 |
| 2 | BBA204 | Human Resource Management | 3-0-0-3 | BBA101 |
| 2 | BBA205 | Operations Management | 3-0-0-3 | BBA101 |
| 2 | BBA206 | Business Statistics | 3-0-0-3 | BBA103 |
| 3 | BBA301 | Strategic Management | 3-0-0-3 | BBA201, BBA202, BBA203 |
| 3 | BBA302 | Corporate Finance | 3-0-0-3 | BBA201 |
| 3 | BBA303 | Business Law & Taxation | 3-0-0-3 | BBA101 |
| 3 | BBA304 | International Business | 3-0-0-3 | BBA202 |
| 3 | BBA305 | Research Methodology | 3-0-0-3 | BBA206 |
| 4 | BBA401 | Business Analytics | 3-0-0-3 | BBA206 |
| 4 | BBA402 | Entrepreneurship & Innovation | 3-0-0-3 | BBA301 |
| 4 | BBA403 | Sustainable Business Practices | 3-0-0-3 | BBA101 |
| 4 | BBA404 | Digital Business Transformation | 3-0-0-3 | BBA201, BBA205 |
Advanced Departmental Electives
- Behavioral Economics and Decision Making: This course explores how psychological factors influence business decisions, combining theories from psychology and economics to understand consumer behavior, organizational decision-making processes, and market dynamics. Students engage in simulations and case studies that demonstrate practical applications of behavioral insights in real-world contexts.
- Advanced Financial Modeling: Designed for students interested in finance careers, this course covers complex financial instruments, valuation techniques, risk management strategies, and portfolio optimization models. Through hands-on exercises using Excel, Python, and other analytical tools, students develop skills needed for roles in investment banking, asset management, and corporate finance.
- Supply Chain Management: Students learn to design and optimize supply chains, focusing on logistics, procurement, inventory control, and supplier relationship management. The course includes visits to logistics centers and case studies from global companies to provide practical exposure to modern supply chain challenges and solutions.
- Global Strategic Planning: This elective examines how multinational corporations formulate and execute strategies across different markets, cultures, and regulatory environments. Students analyze successful global expansion cases and develop strategic plans for hypothetical companies entering new international markets.
- Product Management: Focused on the lifecycle of product development from ideation to launch, this course teaches students how to manage products through market research, prototyping, user testing, marketing strategy, and performance evaluation. Real-world projects with industry partners provide practical experience in managing end-to-end product development.
- Ethical Leadership in Business: This course addresses ethical dilemmas faced by business leaders, examining frameworks for moral decision-making, corporate social responsibility, stakeholder theory, and sustainable business practices. Students engage in debates and case studies to develop their ethical reasoning and leadership capabilities.
- Data Analytics for Business Intelligence: Combining statistical analysis with business applications, this course teaches students how to interpret data trends, build predictive models, and extract actionable insights from large datasets. Tools like Tableau, Power BI, and R are used extensively in this course.
- Innovation Management: Students explore innovation processes, including idea generation, concept development, prototyping, testing, and commercialization. The course covers both incremental and radical innovations, with emphasis on fostering creative thinking and managing innovation portfolios within organizations.
- Cross-Cultural Communication in Global Business: This elective delves into communication styles, cultural values, and business etiquette across different regions and cultures. Students gain practical skills for working effectively in multicultural teams and navigating international business negotiations.
- Sustainable Development Goals and Corporate Strategy: Aligning corporate strategy with global sustainability targets, this course teaches students how to integrate ESG (Environmental, Social, Governance) criteria into business decisions. Case studies from companies implementing sustainable practices are analyzed to understand the strategic implications of environmental stewardship.
Project-Based Learning Philosophy
The department's philosophy on project-based learning emphasizes experiential education as a core component of the curriculum. Students undertake both mini-projects and a final-year thesis or capstone project that integrates their learning across multiple disciplines.
Mini-projects are assigned in the second and third years, allowing students to work in small teams on real-world problems provided by industry partners or faculty members. These projects typically last 6-8 weeks and involve research, data collection, analysis, and presentation of findings. Students receive guidance from both faculty mentors and industry professionals throughout the process.
The final-year thesis or capstone project is a significant undertaking that spans several months. Students select topics aligned with their interests and career goals, often in collaboration with faculty members who serve as advisors. The projects are evaluated based on originality, depth of analysis, methodology, clarity of presentation, and contribution to the field of business administration.
Students can choose their project topics from a list provided by faculty or propose their own ideas after consultation with mentors. Faculty mentors are selected based on expertise relevant to the chosen topic, ensuring students receive high-quality supervision and support throughout their research journey.