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Comprehensive Course Structure

The Business Administration program at Pragjyotishpur University Kamrup is structured over 8 semesters to provide students with a progressive and comprehensive learning experience. The curriculum is designed to build foundational knowledge in the first two years, followed by specialized tracks in the subsequent years.

Advanced Departmental Electives

Departmental electives in the Business Administration program are designed to provide students with specialized knowledge and skills in their chosen area of interest. These courses are offered in the later semesters and are typically more advanced and research-oriented.

Course: Risk Management

This course focuses on identifying, assessing, and mitigating various types of business risks including financial, operational, strategic, and reputational risks. Students learn about risk measurement techniques, risk management frameworks, and regulatory compliance issues in risk management. The course emphasizes practical applications through case studies, simulations, and real-world examples from various industries.

The learning objectives include understanding different risk identification methods, applying quantitative tools for risk assessment, developing risk mitigation strategies, and evaluating the effectiveness of risk management practices. Students are expected to gain proficiency in risk analysis software and develop skills in communicating risk-related information to stakeholders.

Course: Business Analytics

Business Analytics is a comprehensive course that combines statistical methods, data mining techniques, and business intelligence tools to solve complex business problems. The course covers descriptive, predictive, and prescriptive analytics approaches with emphasis on practical implementation using industry-standard software.

Students learn to collect, analyze, and interpret large datasets to derive actionable insights for business decision-making. The course emphasizes hands-on experience through projects that simulate real-world business scenarios. Learning outcomes include proficiency in statistical analysis, data visualization, machine learning algorithms, and business intelligence reporting.

Course: Advanced Marketing Strategy

This advanced course explores contemporary marketing challenges and strategic frameworks for competitive advantage. Students examine market positioning, brand strategy, customer segmentation, and integrated marketing communications. The course integrates theoretical concepts with practical applications through case studies and industry projects.

Learning objectives include developing strategic thinking skills, understanding consumer behavior dynamics, designing effective marketing campaigns, and evaluating marketing performance metrics. Students are exposed to global marketing trends and learn to adapt strategies for different cultural contexts and market environments.

Course: Leadership and Team Management

The course focuses on leadership theories, team dynamics, organizational behavior, and change management. Students explore various leadership styles, assess their own leadership capabilities, and develop skills in team building and conflict resolution.

Learning outcomes include understanding leadership effectiveness, managing diverse teams, implementing change initiatives, and developing emotional intelligence. The course emphasizes experiential learning through simulations, role-playing exercises, and peer feedback mechanisms.

Course: Global Supply Chain Management

This course addresses the complexities of managing supply chains across international borders. Students learn about global sourcing strategies, logistics management, supplier relationship management, and cross-cultural coordination in supply chain operations.

The learning objectives include understanding global supply chain networks, evaluating supply chain performance metrics, developing risk management strategies for global operations, and implementing sustainable practices in supply chain management. Students gain practical experience through case studies of multinational corporations and simulations of global supply chain scenarios.

Course: Cross-Cultural Management

This course examines the impact of cultural differences on business operations and organizational behavior. Students explore cultural dimensions theory, international business practices, and strategies for managing multicultural teams in global organizations.

Learning outcomes include understanding cultural variables that affect business decisions, developing intercultural communication skills, designing culturally sensitive management approaches, and evaluating cross-cultural management challenges in multinational corporations. The course emphasizes practical applications through case studies and interactive learning experiences.

Course: Investment Analysis

The course provides comprehensive coverage of investment analysis techniques including fundamental analysis, technical analysis, portfolio theory, and risk-adjusted returns. Students learn to evaluate securities, assess market trends, and make informed investment decisions.

Learning objectives include understanding financial statement analysis, applying valuation models, managing investment portfolios, and evaluating risk-return trade-offs. The course emphasizes practical application through stock market simulations and real investment projects.

Course: Digital Marketing

This course covers contemporary digital marketing strategies including social media marketing, search engine optimization, email marketing, and content marketing. Students learn to develop integrated digital marketing campaigns and measure their effectiveness using analytics tools.

The learning outcomes include developing digital marketing expertise, understanding consumer behavior in digital environments, creating effective online marketing campaigns, and utilizing data analytics for marketing decision-making. The course emphasizes hands-on experience with industry-standard digital marketing platforms and tools.

Course: Human Capital Management

This advanced course explores the strategic role of human resources in organizational success. Students examine talent acquisition, performance management, employee development, and compensation strategies in contemporary organizations.

Learning objectives include understanding human capital theory, designing effective HR systems, evaluating employee engagement initiatives, and aligning HR practices with business strategy. The course emphasizes practical application through case studies and consulting projects for real organizations.

Course: Operations Research

This course introduces students to mathematical optimization techniques used in business decision-making. Topics include linear programming, network models, queuing theory, and simulation methods for solving complex operational problems.

The learning objectives include developing analytical thinking skills, applying mathematical models to real-world problems, evaluating operational efficiency, and making data-driven decisions. Students gain proficiency in using software tools for optimization and simulation analysis.

Course: Business Strategy

This course focuses on strategic planning and competitive advantage building. Students learn about strategic frameworks, industry analysis, resource-based view of the firm, and strategic implementation processes.

Learning outcomes include developing strategic thinking skills, conducting competitive analysis, designing effective business strategies, and evaluating strategic performance. The course emphasizes practical application through case studies and strategic planning projects for real organizations.

Course: Corporate Governance

This advanced course examines the principles and practices of corporate governance including board structures, shareholder rights, executive compensation, and regulatory compliance. Students explore ethical considerations and stakeholder management in corporate governance frameworks.

Learning objectives include understanding corporate governance mechanisms, evaluating governance effectiveness, analyzing regulatory requirements, and developing governance best practices. The course emphasizes critical analysis of real governance cases and their implications for organizational performance.

Course: Advanced Financial Management

This course provides in-depth coverage of advanced financial management concepts including capital structure decisions, dividend policies, working capital management, and international financial management. Students learn to apply sophisticated financial tools and techniques in complex business environments.

The learning outcomes include understanding advanced financial concepts, applying financial decision-making models, managing corporate financial risks, and evaluating financial performance metrics. The course emphasizes practical application through financial modeling projects and case studies of complex financial situations.

Course: Market Research and Analytics

This course combines research methodology with data analytics techniques for marketing decisions. Students learn to design market research studies, collect and analyze consumer data, and derive actionable insights for marketing strategy development.

Learning objectives include designing effective research frameworks, applying statistical analysis to marketing data, interpreting research findings, and making evidence-based marketing decisions. The course emphasizes hands-on experience with research tools and analytical software.

Course: Leadership in Organizations

This advanced course explores leadership development, organizational culture, and change management processes. Students examine leadership effectiveness, team dynamics, and organizational behavior theories in contemporary business environments.

Learning outcomes include understanding leadership theories, developing personal leadership skills, managing organizational change, and building high-performance teams. The course emphasizes experiential learning through simulations, peer mentoring, and reflective practice exercises.

Course: Sustainable Operations Management

This course addresses the integration of sustainability principles into operational management practices. Students learn about environmental impact assessment, sustainable supply chain strategies, green operations, and corporate social responsibility initiatives.

The learning objectives include understanding sustainable business models, evaluating operational environmental impact, implementing green management practices, and measuring sustainability performance. The course emphasizes practical application through case studies of sustainable organizations and project-based learning experiences.

Course: Innovation and Entrepreneurship

This course focuses on innovation processes, entrepreneurial mindset, and venture creation strategies. Students explore creativity techniques, idea development, business model innovation, and startup funding mechanisms.

Learning outcomes include developing innovative thinking skills, understanding entrepreneurial ecosystems, designing viable business models, and creating successful ventures. The course emphasizes hands-on experience through innovation challenges, startup pitch competitions, and mentorship programs.

Course: International Financial Management

This advanced course covers financial management in international contexts including foreign exchange markets, international capital structure decisions, and global investment strategies. Students learn to navigate complexities of multinational financial operations.

The learning objectives include understanding international financial markets, applying currency risk management techniques, evaluating global investment opportunities, and managing cross-border financial transactions. The course emphasizes practical application through case studies of multinational corporations and simulation exercises.

Project-Based Learning Philosophy

Our Business Administration program is built on the foundation of project-based learning that integrates theoretical knowledge with practical applications. This approach ensures students develop critical thinking skills, problem-solving capabilities, and real-world business experience.

The program incorporates both mandatory mini-projects in earlier semesters and a comprehensive final-year capstone project that serves as the culmination of all learning experiences. Mini-projects are designed to reinforce concepts learned in specific courses and provide early exposure to research methodologies and business practices.

Mini-projects typically last 4-6 weeks and require students to work in teams on real-world business challenges. These projects are supervised by faculty members who guide students through the research process, data collection, analysis, and presentation of findings. The projects are assessed based on methodology, critical thinking, teamwork, and communication skills.

The final-year capstone project is a comprehensive endeavor that spans 3-4 months and requires students to apply all their knowledge and skills in addressing a significant business problem or opportunity. Students work closely with faculty mentors who provide guidance throughout the research process.

Students select their projects based on their interests, career goals, and available faculty expertise. The project selection process involves consultation with faculty advisors, review of potential topics, and alignment with industry needs. Faculty mentors are assigned based on project requirements, student preferences, and their areas of specialization.

The evaluation criteria for capstone projects include originality of approach, depth of analysis, quality of research methodology, clarity of presentation, and practical implications of findings. Students are also evaluated on their ability to work independently, manage time effectively, and communicate complex ideas clearly to diverse audiences.

Project-based learning is further enhanced through industry collaborations, guest lectures from practicing professionals, and participation in business competitions. These experiences provide students with exposure to current industry trends, networking opportunities, and practical insights that complement classroom learning.