Curriculum Overview
The Retail Management program at Prayaga Institute of Management Studies follows a meticulously structured curriculum designed to provide students with a holistic understanding of retail operations, strategic planning, and innovation. The program is divided into eight semesters, each building upon the previous one to create a progressive learning experience.
| Year | Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|---|
| 1 | I | RM101 | Introduction to Retail Management | 3-0-0-3 | - |
| RM102 | Business Communication Skills | 2-0-0-2 | - | ||
| 1 | II | RM103 | Consumer Psychology | 3-0-0-3 | RM101 |
| RM104 | Mathematics for Retail | 3-0-0-3 | - | ||
| RM105 | Introduction to Information Systems | 2-0-0-2 | - | ||
| RM106 | Business Ethics and Social Responsibility | 2-0-0-2 | - | ||
| 2 | III | RM201 | Retail Merchandising Principles | 3-0-0-3 | RM101, RM103 |
| RM202 | Supply Chain Fundamentals | 3-0-0-3 | - | ||
| RM203 | Financial Accounting for Retail | 3-0-0-3 | - | ||
| 2 | IV | RM204 | Retail Store Operations | 3-0-0-3 | RM201, RM202 |
| RM205 | Data Analysis for Retail | 2-0-0-2 | RM104 | ||
| RM206 | Retail Law and Regulations | 2-0-0-2 | - | ||
| RM207 | Project Management in Retail | 2-0-0-2 | - | ||
| 3 | V | RM301 | Digital Retail Strategy | 3-0-0-3 | RM204, RM205 |
| RM302 | Sustainable Retail Practices | 3-0-0-3 | - | ||
| RM303 | International Retail Operations | 3-0-0-3 | - | ||
| 3 | VI | RM304 | Retail Analytics and Big Data | 3-0-0-3 | RM205, RM301 |
| RM305 | Brand Management and Consumer Loyalty | 3-0-0-3 | - | ||
| RM306 | Retail Finance and Investment Analysis | 3-0-0-3 | RM203 | ||
| RM307 | Retail Innovation and Technology | 2-0-0-2 | - | ||
| 4 | VII | RM401 | Capstone Project in Retail Management | 4-0-0-4 | All previous courses |
| RM402 | Retail Leadership and Team Dynamics | 2-0-0-2 | - | ||
| RM403 | Retail Strategy and Policy Making | 2-0-0-2 | RM301, RM305 | ||
| 4 | VIII | RM404 | Retail Internship and Industry Exposure | 6-0-0-6 | RM401, RM402 |
| RM405 | Retail Marketing and Sales Techniques | 3-0-0-3 | - | ||
| RM406 | Retail Ethics and Corporate Governance | 2-0-0-2 | - | ||
| RM407 | Final Thesis in Retail Management | 4-0-0-4 | RM401, RM403 |
Advanced Departmental Electives
The department offers a wide range of advanced elective courses to cater to the diverse interests and career aspirations of students. These electives are designed to provide in-depth knowledge and practical skills in specialized areas.
Digital Retail Strategy
This course focuses on leveraging digital technologies for retail success. Students explore topics such as social commerce, mobile retail platforms, digital marketing strategies, and online customer experience optimization. The course combines theoretical concepts with real-world case studies from global retailers like Amazon, Alibaba, and eBay.
Sustainable Retail Practices
This elective addresses the environmental impact of retail operations and introduces sustainable business models. Students learn about green supply chains, ethical sourcing, waste reduction techniques, and corporate sustainability reporting. The course also covers regulatory frameworks and best practices from leading organizations in the field.
International Retail Operations
This course provides insights into global markets and international retail expansion strategies. Topics include cross-cultural consumer behavior, trade regulations, international logistics, and global brand positioning. Students engage with real-world examples from multinational corporations operating in multiple countries.
Retail Analytics and Big Data
Students learn to apply advanced analytics tools and techniques to retail data. This course covers predictive modeling, machine learning algorithms, data visualization, and business intelligence systems used in modern retail environments.
Brand Management and Consumer Loyalty
This elective explores the psychology of branding and customer retention strategies. Students study brand equity, consumer decision-making processes, loyalty programs, and relationship marketing. Real-life projects allow students to develop brand strategies for well-known retail companies.
Retail Finance and Investment Analysis
This course introduces financial concepts specific to retail operations. Students learn about financial modeling, capital budgeting, risk assessment, and investment analysis in the context of retail businesses. The curriculum includes practical applications using industry-standard tools and databases.
Retail Innovation and Technology
Students explore emerging technologies such as augmented reality, blockchain, artificial intelligence, and IoT in retail. The course emphasizes innovation management, technology adoption strategies, and future trends shaping the retail landscape.
Retail Leadership and Team Dynamics
This elective focuses on developing leadership skills necessary for managing retail teams effectively. Topics include team building, conflict resolution, performance management, and change leadership in dynamic retail environments.
Project-Based Learning Philosophy
The department strongly believes in experiential learning through project-based education. Project-based learning is integrated throughout the curriculum to enhance student engagement, foster critical thinking, and promote practical application of knowledge.
Mini-projects are assigned during the second and third years to allow students to apply concepts learned in class to real-world scenarios. These projects often involve collaboration with industry partners or faculty mentors who guide students through the process of problem identification, research, implementation, and presentation.
The final-year capstone project is a comprehensive initiative where students work independently or in small teams on an in-depth study related to their chosen specialization. Projects can range from developing new retail strategies for existing companies to conducting original research that contributes to the field.
Students select their projects based on personal interest and career goals, with guidance from faculty mentors who provide academic support and industry insights. The evaluation criteria include project proposal quality, progress reports, final presentation, and written documentation.