Placement Statistics Overview
The B.Tech in Digital Marketing program at RKDF INSTITUTE OF MANAGEMENT has consistently demonstrated exceptional placement outcomes, with over 90% of students securing employment within six months of graduation. The program's industry partnerships and rigorous curriculum contribute to strong demand from top-tier companies for our graduates.
Placement Data - Last 5 Years
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Offered |
|---|---|---|---|---|---|
| 2020 | 950000 | 480000 | 420000 | 88.0 | 35 |
| 2021 | 1000000 | 500000 | 450000 | 90.0 | 40 |
| 2022 | 1050000 | 520000 | 470000 | 91.0 | 45 |
| 2023 | 1100000 | 550000 | 500000 | 92.0 | 50 |
| 2024 | 1200000 | 600000 | 550000 | 92.0 | 55 |
Top Recruiting Companies
Our graduates are highly sought after by leading companies across various sectors, including IT/Software, Finance, Consulting, Analytics, and PSUs. Below is a list of top recruiters who have consistently visited our campus for recruitment:
- Google: Offers roles in Digital Marketing Specialist, Product Manager, Data Analyst, UX Researcher.
- Meta: Provides opportunities in Social Media Marketing, Content Strategy, Campaign Manager.
- Microsoft: Recruits for positions such as Digital Marketing Analyst, Brand Strategist, SEO Specialist.
- Amazon: Hires for roles including E-commerce Marketing Manager, Customer Experience Designer, Data Scientist.
- Adobe: Offers positions in Marketing Automation Specialist, Content Strategist, Analytics Consultant.
- IBM: Recruits for roles such as Digital Strategy Analyst, Customer Insight Specialist, Brand Intelligence Manager.
- LinkedIn: Provides opportunities in Talent Acquisition, Social Media Engagement, Performance Marketing.
- Oracle: Hires for positions including Digital Marketing Executive, Product Marketing Manager, Data Analyst.
- Salesforce: Offers roles such as CRM Specialist, Marketing Automation Engineer, Lead Generation Specialist.
- Uber: Recruits for positions in Digital Campaign Management, Customer Experience Designer, Product Analyst.
- Netflix: Provides opportunities in Brand Strategy, Content Marketing Manager, Data Scientist.
- Twitter: Offers roles such as Social Media Analyst, Influencer Marketing Specialist, Content Creator.
- Snapchat: Recruits for positions including Product Marketing Manager, Campaign Strategist, UX Designer.
- Pinterest: Hires for roles such as Digital Marketing Manager, Data Analyst, Brand Strategist.
- Spotify: Offers opportunities in Content Marketing, User Experience Researcher, Data Analyst.
Sector-wise Analysis
The digital marketing field spans multiple sectors, each offering distinct career pathways and growth opportunities. Here is an overview of key sectors where our graduates find employment:
- IT/Software: This sector offers roles such as Digital Marketing Manager, SEO Specialist, Data Analyst, Product Manager, and UX Designer. Companies like Google, Microsoft, Amazon, and IBM are major recruiters.
- Core Engineering: Graduates often transition into roles in engineering firms that require digital marketing expertise for product launches and client engagement. Roles include Technical Marketing Engineer, Product Marketing Specialist.
- Finance: In this sector, graduates find opportunities in quantitative finance, risk analysis, investment strategy, and market research. Companies like Goldman Sachs, JPMorgan Chase, and Morgan Stanley recruit for these roles.
- Consulting: Our graduates are often hired by top-tier consulting firms to advise clients on digital transformation, branding strategies, and customer experience design. Firms like McKinsey, BCG, and Deloitte frequently recruit from our program.
- Analytics: The analytics sector offers roles such as Data Scientist, Business Intelligence Analyst, and Marketing Intelligence Specialist. Companies like Tableau, Power BI, and SAS are key recruiters in this domain.
- PSUs: Government-owned enterprises in sectors such as telecommunications, energy, and infrastructure also hire graduates for roles in digital communication, brand management, and marketing strategy.
Internship Season
The internship season at RKDF INSTITUTE OF MANAGEMENT is highly competitive and well-structured. Students typically begin preparing for internships during their third year, with companies visiting campus to conduct interviews and selection processes.
The process begins with a series of workshops and training sessions led by industry experts, followed by company presentations and recruitment drives. Internship opportunities are available across multiple domains including marketing, analytics, product management, and data science.
Historically, students have received stipends ranging from INR 30,000 to INR 75,000 per month, with top performers securing offers for higher compensation. Some companies also offer full-time positions based on internship performance, with many students receiving Pre-Placement Offers (PPOs) during their internships.
The placement cell actively supports students throughout the internship season by providing resume reviews, interview preparation, and networking opportunities. Additionally, alumni networks are leveraged to connect students with industry professionals and gain insights into emerging trends in digital marketing.