Placement Statistics
The Digital Marketing program at SAM COLLEGE OF MANAGMENT AND TECHNOLOGY has consistently achieved high placement rates, with a majority of students securing jobs in top-tier organizations within the first few months after graduation.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2019 | 1200000 | 500000 | 450000 | 85.0 | 32 |
| 2020 | 1300000 | 550000 | 500000 | 87.0 | 35 |
| 2021 | 1400000 | 600000 | 550000 | 90.0 | 40 |
| 2022 | 1500000 | 650000 | 600000 | 92.0 | 45 |
| 2023 | 1600000 | 700000 | 650000 | 93.0 | 50 |
| 2024 | 1800000 | 750000 | 700000 | 92.0 | 55 |
Top Recruiting Companies
The following companies have consistently recruited students from the Digital Marketing program, offering roles in various domains including marketing, analytics, product management, and data science:
- Google: Offers roles such as Digital Marketing Specialist, Product Manager, Data Analyst.
- Microsoft: Provides opportunities for roles like Marketing Associate, Growth Hacker, UX Researcher.
- Meta (Facebook): Recruits students for positions in Social Media Strategy, Ad Operations, and Campaign Optimization.
- LinkedIn: Hires for roles in Content Marketing, Brand Management, and Community Engagement.
- Amazon: Offers internships and full-time roles in E-commerce Marketing, Customer Analytics, and Product Strategy.
- Adobe: Provides roles in Digital Analytics, Creative Cloud, and Marketing Automation.
- Uber: Recruits for positions in User Acquisition, Data Science, and Business Development.
- IBM: Offers roles in Marketing Research, Data Analytics, and Product Management.
- Accenture: Provides opportunities for roles in Digital Transformation, Strategy Consulting, and Analytics.
- Deloitte: Hires for positions in Marketing Strategy, Analytics, and Client Advisory.
- McKinsey & Company: Offers roles in Marketing Research, Digital Innovation, and Business Strategy.
- PwC: Recruits students for roles in Digital Marketing, Data Analytics, and Risk Management.
- KPMG: Provides opportunities in Marketing Analytics, Digital Strategy, and Audit.
- Oberoi: Offers internships and full-time roles in Brand Management and Customer Engagement.
- Tata Consultancy Services (TCS): Hires for roles in Digital Marketing, E-commerce, and Business Intelligence.
- Infosys: Provides positions in Digital Strategy, Data Analytics, and Client Solutions.
- Wipro: Offers internships and roles in Digital Marketing, Product Management, and Customer Experience.
- Capgemini: Recruits for roles in Digital Transformation, Marketing Analytics, and Project Management.
- HCL Technologies: Provides opportunities in Marketing Innovation, Data Science, and E-commerce Strategy.
- Flipkart: Offers internships and full-time positions in E-commerce Marketing and User Acquisition.
Sector-Wise Analysis
The digital marketing field spans across multiple sectors, each offering unique opportunities and challenges. The following is a sector-wise analysis of the types of roles available for graduates:
IT/Software Sector
In this sector, graduates often find roles in product management, data science, analytics, and technical marketing. Companies like Google, Microsoft, Meta, and IBM offer competitive packages and growth opportunities.
Core Engineering Sector
Graduates may also work in core engineering firms, contributing to digital transformation initiatives, product development, and customer engagement strategies.
Finance Sector
Financial institutions often hire graduates for roles in quantitative analysis, financial marketing, risk management, and business development.
Consulting Sector
Consultants in firms like McKinsey, Deloitte, PwC, and KPMG value the analytical skills and strategic thinking of digital marketing graduates for client engagements.
Analytics Sector
Companies specializing in analytics and data science often recruit students for roles in marketing analytics, behavioral research, and predictive modeling.
PSUs
Public sector undertakings also offer opportunities in digital marketing and e-governance initiatives, particularly in government departments focused on digital transformation.
Internship Season
The internship season at SAM COLLEGE OF MANAGMENT AND TECHNOLOGY begins in the third year of study. Students are exposed to real-world projects through partnerships with leading companies such as Google, Microsoft, Meta, and Amazon.
During this period, students typically receive stipends ranging from INR 20,000 to 40,000 per month, depending on the company and role. Some top-tier organizations offer higher stipends and even full-time offers upon completion of the internship.
Internship Stipend Data
| Company | Highest Stipend (INR) | Average Stipend (INR) |
|---|---|---|
| 50,000 | 40,000 | |
| Microsoft | 45,000 | 35,000 |
| Meta | 40,000 | 30,000 |
| Amazon | 35,000 | 25,000 |
| Adobe | 30,000 | 20,000 |
| 25,000 | 18,000 | |
| Uber | 20,000 | 15,000 |
| IBM | 18,000 | 12,000 |
| Accenture | 15,000 | 10,000 |
| Deloitte | 14,000 | 9,000 |
The internship process involves multiple rounds including written tests, interviews, and group discussions. Students are encouraged to prepare thoroughly by participating in workshops and mock interviews conducted by the placement cell.